adidas and Kareem Abdul-Jabbar unveil Black History Month Collection
"I was very fortunate to have African-American role models and pioneers I could identify with and learn from as I forged my career in basketball and my personal journey in life," said Abdul-Jabbar. "Every success I've had is due to countless hours of hard work physically and mentally, and I'm proud to tell that story and inspire the next generation of role models as we celebrate the accomplishments of African-American leaders next month."
adidas athletes will debut the exclusive collection during the Martin Luther King Jr. Day games and wear them in select games throughout February to celebrate Black History Month and honor African-American role models like Kareem.
A portion of the proceeds from the Black History Month Collection will be donated to Kareem's Sky Hook Foundation, which improves the lives of underprivileged youth.
Crazy 8 – "Fundamentals are the Foundation for Excellence – '61 –'65"
The Crazy 8 features a canvas upper to pay homage to basketball shoes of the 1960s, while the upper's cracked texture and sockliner echo the blacktop courts of Harlem where Kareem first honed his game. The purple and gold sockliner colors represent Power Memorial Academy, where Kareem led his high school team to record-breaking success which included a 79-2 record and national championship.
"Fundamentals are the Foundation for Excellence" is printed on the sockliner and upper to recognize Kareem's mantra during his high school career.
J Wall 1 – "Rules are What Make the Game Challenging – '65 – '69"
The J Wall 1 shoe upper and sockliner features the words "Rules are What Make the Game Challenging" to represent Kareem's career at UCLA, during which the college game banned dunking because of his dominance. Kareem still persevered and owned the era, leading the Bruins to three national championships and an 88-2 record during his time on the team.
The blue and gold sockliner features a hardwood print that pays homage to Pauley Pavilion, where Bruins' basketball has called home since 1965.
D Rose 5 Boost – "The Hook Shot is Worth a Thousand Words – '69 – '75"
The D Rose 5 Boost upper and sockliner feature the words "The Hook Shot is Worth a Thousand Words" to represent the signature shot that defined his career. Drafted by the Milwaukee Bucks, Kareem's immediate impact and signature sky hook helped the Bucks win an NBA championship in 1971 and saw him earn the first three NBA Most Valuable Player awards of his career.
The red and green sockliner represents Milwaukee Bucks team colors, while the pattern pays homage to the famous radio tower that broadcasted Bucks games over the airwaves in that era.
D Lillard – "When the Music Changes, so Does the Dance – '75 – '89"
This shoe features this mantra on the upper and sockliner to represent the years that cemented Kareem's legacy as one of the NBA's greatest players and brought five NBA Championships to the "Showtime" Los Angeles Lakers. Kareem's consistent low post-scoring, rebounding and rim-protection helped LA become one of the most successful basketball dynasties of all-time. The purple and gold sockliner represents the classic Lakers colors while palm trees represent LA scenery.
During this period of his career, Kareem began to practice yoga regularly, which he said drove his longevity and consistency in the league. The move to Hollywood also opened up additional opportunities for him, including a classic cameo in the movie "Airplane."
The Crazy 8 ($110), J Wall 1 ($115), D Rose 5 Boost ($140) and D Lillard ($105) roll out in January and February at adidas.com and select retailers.
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For more information on the Sky Hook Foundation or to make donations, visit http://www.skyhookfoundation.org/.
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Paul JackiewiczPR Manager BasketballUnited Statespaul.email@example.com+1 503 593 5316
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