adidas Encourages Fans To Create Their Own Game
Bale's speed; Ozil's vision; Muller's killer touch; James' control; Messi's brilliance – all unrivalled in modern football. But the game has changed. Football today isn't about standing by and watching others people's greatness. It's finding your own path, and removing any obstacle in the way to reach it.
The game played on streets, pitches and parks across the world is about making your own impact, about seeing what you want and taking it. 'Create Your Own Game' challenges viewers to take from their heroes, but go out and create something new. adidas is empowering creators to lead, not follow. To be the difference, you need to create, not emulate.
'Create Your Own Game' is a new chapter of Sport 15. It represents a complete shift in how adidas communicates as a company, driven by the brand's mission to be the world's best sports brand. Shown through the lens of football, the film underlines its leadership and passion for sport and further demonstrates adidas' continued desire to revolutionise the game around the world.
To experience the new, watch 'Create Your Own Game' at https://youtu.be/hIqC9IYMUOU.
Follow youtube.com/adidas and join the conversation on Twitter @adidas or on facebook.com/adidas.
To join the football revolution visit facebook.com/adidasfootball or follow @adidasfootball #BETHEDIFFERENCE on twitter or instagram.
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.firstname.lastname@example.org+49 9132 84 4686