adidas Enlighten the Field of Play
'The Enlightened Pack' takes the customisation capabilities on the miadidas web site to new heights, with fans now able to opt for a 'reflective exposure'materialon their boots and lacesto bring the iconic three stripes to life on the pitch. The customisations will be available across all four adidas football footwear silos: adizero f50; predator; nitrocharge and 11pro.
Europe's top players will debut the reflective technology in a one off appearance during the forthcoming UEFA Champions League matches set to take place tonight and tomorrow (22nd / 23rd October).adidas first used reflective technology in their sports footwear in 2012 when launching the adidas adizero Smoke "Spotlight" colourway in American Football.
Football fans will now be able to apply the 'reflective exposure' to their customised miadidas boots online whilst selected retailers will also be selling boots with the treatment on high streets around the world.
The Enlightened Pack is available from today (Tuesday 22ndOctober) for purchase in selected adidas retail outlets, associated stockists and via www.adidas.com/miadidas. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball.
Michael EhrlichDirector of Public RelationsUnited Statesmichael.firstname.lastname@example.org 234 2214
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