• 01-JAN-2017

  • Herzogenaurach, Germany

adidas evolves Barricade footwear franchise for 2017 tennis season

  • Continued innovation and craftsmanship ensures Barricade still owns the court
  • Barricade 2017 BOOST will be worn by Jo Wilfred Tsonga
  • Barricade 2017 will be worn by players including Tomas Berdych and Dominic Thiem
Herzogenaurach, Germany, 1 January 2017: adidas has updated its market leading Barricade tennis performance franchise, integrating the latest innovations to deliver confident performance at any level and on any surface. With state-of-the-art design and craftsmanship the Barricade 2017 continue to be the most stable and durable shoe on court.

Designed with smart materials incorporated into the toe and outsole areas, the Barricade is built to provide power and stability on the court. A knitted upper and seamless construction gives an anatomical fit providing comfort and manoeuvrability. Worn by Jo Wilfred Tsonga, the Barricade 2017 BOOST flagship model features the integration of BOOST technology for the ultimate energy return, allowing you to unleash energy more efficiently in every stride, resulting in ultimate responsiveness alongside the stability of Barricade. The Barricade 2017 BOOST continues to provide maximum mid-sole support and fit with its new GEOFIT construction and dynamic chassis. 

The new Barricade 2017 is built for the power player and will be worn by top men’s players including Tomas Berdych and Dominic Thiem. With the strength of a full-length ADIPRENE+ sole, the Barricade 2017 continues to optimise cushioning and rebound through the foot whilst playing.  Hitting the court in 8 new colourways the Barricade 2017 continues to be adidas’ ultimate technical performance footwear.

Thomas Weege, Head of adidas Tennis design, comments “From the very first line in the late nineties until today, I had to improve the design process over and over and over again. The game got so much faster - 20 years ago it was a different sport. Today it is so much more dynamic, aggressive and powerful. Taking a look at the Barricade today, we’re looking at the ultimate performance piece for tennis players. All our learnings, all our knowledge and experience went into the design process of the new Barricade 2017.”

The new 2017 adidas Barricade is available online now at http://www.adidas.co.uk/tennis​​. Follow the conversation at @adidastennis on twitter.