• 12-JUL-2016

adidas Football releases new Speed of Light boots for 2016/7 season

- X16+ PURECHAOS, ACE 16+ PURECONTROL and MESSI 16+ PUREAGILITY boots feature in Speed of Light series –

- Pack features Solar Red, Solar Yellow and Shock Blue colourways – 


Herzogenaurach, 12th July 2016 – adidas Football has today unveiled its Speed of Light boots, a cutting-edge range released ahead of the start of the 2016/17 season.

Inspired by the colours created by the refraction of light during light speed experiments, the boots are available in Solar Red, Solar Yellow and Shock Blue colourways. They come in adidas’ X16+ PURECHAOS, Ace 16+ PURECONTROL and MESSI 16+ PUREAGILITY styles.

The X16+ PURECHAOS – which is designed for the fastest players in the world – has been transformed into a Solar Red colour to represent the ultimate in speed. adidas’ lightest and most aerodynamic shoe features a state-of-the-art PURECUT SOCK SYSTEM which covers the boot laces to give players the ultimate fit X16+ PURECHAOS will be worn by the likes of Gareth Bale and Luis Suarez.

The ACE 16+ PURECONTROL - one of the most innovative boots in the industry and the world’s first high-performance laceless boot – has been transformed into a striking Solar Yellow colour. The Primeknit upper and NON STOP GRIP (NSG) technology delivers an unrivalled surface for close ball control. The ACE 16+ PURECONTROL will be worn by the likes of Paul Pogba and Ivan Rakitic.

The MESSI 16+ PUREAGILITY has been given the Shock Blue treatment. Inspired by the world’s best player, the boot features a PURECUT internal lacing system and an innovative SPRINTFRAME, designed to provide stability and traction in the lightest possible weight.

Sam Handy, Vice President of Design said: “The Speed of Light Pack is the most dynamic range of boots adidas has ever launched, designed to help players standout and lead on the pitch. Spearheaded by the fastest boot we’ve ever built, the most agile boot we’ve ever built, and the boot which takes ball control to another level, our new footwear will be integral to deciding some of the biggest games this season between the world’s best players.”


For further information please visit adidas.com/football or go to facebook.com/adidasfootball ​or follow @adidasfootball​ on twitter to join the conversation.

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contacts

  • Alan McGarrie
    Global PR and Social Director for Football
    Germany
    +49 9132 84 4686
  • Simon Bristow
    PR Director / Herzo Newsroom
    Germany
    49 160 485 1388
    +49 91328473703