Herzogenaurach, Germany / Linz, Austria
adidas Group acquires Runtastic
In line with the Group's strategic business plan 'Creating the New', this acquisition reinforces the adidas Group's commitment to inspire and enable athletes of all levels to harness the power of sport in their lives. Runtastic's vision for 2020 that every individual lives a more aware and active lifestyle leading to a longer, happier life means the adidas Group has found a perfect partner that fully understands the potential of the convergence of sport, digital and data in an always connected and always on-demand world.
The adidas brand was the first in the industry to comprehensively bring data analytics to the athlete. With decades of continuous investment in sports science, sensor technology, wearables and digital communication platforms, there is no other sports company that has done more to innovate sports and change the game through technology. adidas' variety of digitally enabled products such as balls, wrist devices, apparel, shoes, web and phone apps goes unmatched. No other sports company has the diversity of sports and fitness activity coverage and understanding of data related to athletes' physiology and motion in play – from pro athletes, world record holders, professional sports and college teams to athletes of all levels right down to kids in gym class.
Combining Runtastic's and the adidas Group's capabilities brings the adidas Group in a prime position to unleash its knowledge of sport. Runtastic's fast pace, dynamism and high energy will speed up the adidas Group's ability to reach both partners' combined vision to make sport inspiring and part of everyone's lives – creating unexpected sports experiences that will resonate and clearly stand out in a crowded and constantly changing landscape.
Katja SchreiberDirector Corporate CommunicationsGermanyKatja.Schreiber@adidas-group.com+49 9132 84 3810
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