Panama City/Paris/Herzogenaurach - April 19, 2012 – The adidas Group today announced the appointment of new leaders for its business in Latin America and in France. André Maestrini, currently Managing Director adidas Group France, has been named Managing Director adidas Group Spanish Latin America, effective June 1, 2012. As previously announced, Charlie Maurath, currently at the helm of adidas Group Latin America, has accepted another challenge outside the adidas Group and will leave the company effective April 30, 2012.
André Maestrini’s successor in France will be Alain Pourcelot, currently Brand Director adidas in France. Both André Maestrini and Alain Pourcelot will report directly to Roland Auschel, Chief Sales Officer for Multi-Channel Markets adidas Group. Because of the importance of Brazil as a market and in light of the upcoming 2014 FIFA World Cup™ where adidas is again the Official Sponsor, Supplier and Licensee, Brazil will also report directly into Roland Auschel. adidas do Brasil will continue to be led by Fernando Basualdo as Managing Director.