adidas Launch the Lightest Football Boot Ever
adidas has taken a historic step today in releasing the lightest boot of all time available for purchase, with the all new adizero 99g.
Previously presented as a "concept car" model at the adidas Innovation Lab in 2013, the adizero 99g is the first product drop under the umbrella of the new adidas Football "Limited Collection". Footwear items to be included in the "Limited Collection" range will be those released in super-limited quantities, which also showcase the best in adidas Football innovation and / or collaboration.
The game-changing adizero 99g marks a revolutionary step in technology and product innovation in football, with the boot designed to make players both lighter and faster, giving them both a physical and psychological advantage on the field.
The eye-catching boot, rigorously tested for tear strength and abrasions, has been created in adidas' adizero speed range and is aimed at enhancing player performance through added raw speed and agility, whilst still ensuring players are suitably protected in an increasingly fast and competitive game.
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.firstname.lastname@example.org+49 9132 84 4686