adidas launches Carnaval Pack
Herzogenaurach – adidas is proud to unveil Carnaval Pack: a series of sleekly designed football boots inspired by Carnaval; the festival that brings millions of people to Brazil every year.
Brazilians and tourists flocked to Rio de Janeiro over the weekend to enjoy the most famous festival in the world, and adidas has taken inspiration from the feathers and ticker tape by producing a special collection of boots colourful enough to grace any stage.
The Carnaval Pack features a blend of colours for each of its four main silos, which follow the colourways devised for the Samba pack in November. The nitrocharge™ is an all pink boot with a stunning blue paving pattern on the heel. The predator® is all blue featuring a distinctive green on the back. The 11pro is green with a striking orange patterned heel and the adizero™ f50 is all orange with a vibrant pink on the back.
All shoes feature a reflective treatment on the surface of the boot, designed to catch the light and spread it like Carnaval ticker tape on pitch. The feather design on the heel of each boot takes reference from the famous Carnaval costumes and completes each Brazilian inspired design.
Romain Girard, Designer, adidas Football said: "For the Carnaval Pack we wanted to make sure we brought all the freshness and excitement of the Brazilian Carnaval to the boots. Regardless of the individual features each boot has, they all connected together and were effectively part of a pack, and with the Carnaval pack we feel we have achieved this."
The Carnaval Pack is available from today for purchase in selected adidas retail outlets, associated stockists and via www.adidas.com/football. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball #allin or nothing.
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.firstname.lastname@example.org+49 9132 84 4686
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