adidas Launches First Film in Series Featuring Global Superstars
- Paul Pogba, Luis Suarez and Mesut Ozil star in new First Never Follows film series -
- Each player will have his own unique video as part of the series -
- Launch video celebrates players' drive to be the first – on and off the pitch -
- First Never Follows film announces arrival of adidas' Mercury Pack boot collection -
Herzogenaurach, 20th May 2016 – adidas Football today launched the first video of its First Never Follows film series, which will feature global superstars including Paul Pogba, Luis Suarez and Mesut Ozil, and will celebrate the unique drive of the worlds best players to be number one – on and off the pitch.
The film sees the players showcase the attributes that inspire their mind-set of finishing first being everything – from incredible speed, control, flair and power on the pitch to a unique level of swagger off it.
The first film has been released to coincide with the unveiling of adidas' striking new Mercury Pack boot collection. The boots will take to the field for the first time during the UEFA EURO 2016TM and Copa America Centenario this summer, as the likes of Pogba, Suarez and Ozil aim to finish first and claim the biggest trophies in football.
Paul Pogba said:
As the First Never Follows series develops, adidas will release a number of individual videos for each of the star players wearing the new Mercury Pack boots. Each film will showcase the inimitable drive of the players to be first. Paul Pogba will demonstrate the style that has made him one of the most exciting players to watch on and off the pitch, whilst Luis Suarez will show how he fights – literally – to win as he takes to the punch bag.
Luis Suarez said:
During this first film, Pogba and Ozil can be seen wearing the fresh new ACE 16+ PURECONTROL, the boots they will wear during the UEFA EURO 2016TM this summer. Suarez, on the other the hand, can be seen in the new X16+ PURECHAOS, which he will wear as he aims to become the first Uruguayan to score 50 goals for his country at the Copa America Centenario in June.
To view the film, visit https://youtu.be/ph8rcsuaFt0
The X16+ PURECHAOS and the new ACE16+ PURECONTROL will be worn on pitch for the first time at the 2016 UEFA Champions League final, while the final boot in the Mercury Pack collection – the MESSI16+ PUREAGILITY – will be seen on pitch for the first time on the feet of the greatest player of all time, Leo Messi, at Copa America Centenario.
Simon BristowPR Director / Herzo NewsroomGermanySimon.Bristow@adidas.com49 160 485 1388+49 91328473703
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.firstname.lastname@example.org+49 9132 84 4686