• 01-OCT-2013

adidas Launches Innovative New Online Football Platform For UEFA Champions League

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Herzogenaurach, October 1st 2013 – with this season's UEFA Champions League in full swing, adidas has launched an innovative social media campaign for fans to enhance their match-day and tournament experience. adidas Gamedayplus is a mobile led, second screen social platform which aggregates the best UEFA Champions League content from adidas football, adidas players and clubs, journalists and super fans and adds this to a user's existing twitter feed. The season-long interactive platform will enable fans across the world to engage in "real-time" to enhance their tournament experience in a new and exciting way.