• 01-MAR-2013

adidas launches Team Messi movement

Herzogenaurach / Barcelona – 1st March 2013 - adidas today announced 'Team Messi', a new and unique movement dedicated to the world's best footballer, Leo Messi. The movement recognises the extraordinary skill, style and achievement of Messi, and throughout the campaign adidas will enable fans to get closer than ever before to their footballing hero.

The launch of Team Messi has been marked by the release of an iconic video which captures the guiding philosophy of how Messi plays football. Articulated through a 'Messi Mantra', the video highlights the attributes, behaviour and values that make Leo the most admired and inspiring footballer in the world. The video showcases Leo's flair, honesty, precision and speed; his focus on keeping the game beautiful and keeping the game fun.