• 07-JAN-2010

adidas Launches Virtual Running Partner With Real-Time Audible Coaching - The miCoach interactive training system guides you to speed up or slow down by tracking heart rate, pace, distance and stride rate -

miCoach products - female

Herzogenaurach, January 7th, 2010 - adidas, a global leader in running, today kicked off its worldwide New Year's Resolution to help you become a better runner with the launch of the miCoach Pacer and Zone. Over the coming months adidas stores will invite you to experience the new coaching devices and set fitness goals for 2010. The largest event will take place on January 7th in Las Vegas during the annual international Consumer Electronics Show (CES) where media from around the world will have miCoach coach them down one of the USA's most iconic roads, the Strip. miCoach is an interactive training service developed to motivate, inspire and enable runners to become better and reach their training goals, whatever they may be. The miCoach offering features two separate products: The miCoach Pacer - a small, lightweight device that delivers real-time audible coaching as you exercise via headphones or combined with your own MP3 player. During your run, the miCoach Pacer verbally coaches you (i.e. speed up to green zone, slow down to blue zone, etc.) to ensure that you are staying within your targeted heart rate zone and keep you running at the right personal level. The miCoach Zone - an easy to read colour-code LED display on a wristband device provides accurate, real-time coaching making it easy for you to train at the right intensity with the help of a heart rate monitor. The new miCoach interactive training platform completes the adidas sports performance promise of engaging and enabling all athletes to achieve their Impossible. Not only do we provide you with the most innovative footwear and apparel to perform in, we now offer personal coaching services so that you can get fitter, run faster and simply be better in 2010

contacts

  • Thomas Van Schaik
    Head of Global PR
    Germany
    +49 9132 84 3228
  • Susie Boylan
    -
    Germany
    49 (9132) 84 4483
  • Erik van Leeuwen
    Global PR Manager Football
    Germany
    +491608844463
  • Robert Hughes
    Managing Editor Global Newsroom
    Germany
    +49 9132 84 2352