adidas neo Goes Sports Luxe With Selena Gomez's 2015 Autumn Collection
As the autumn chill comes to town, layering options are called upon, and Selena's new collection has some beautiful options in store for all. This collection sees the perfect mix of teen's lifestyle and adidas roots. Girls are encouraged to embrace their active and feminine side with Selena's adidas neo collection.
Autumn silhouette favourites take on a sports luxe-inspired feel. Sports basics such as sweaters, joggers and windbreakers are designed with soft metallics and active details to elevate feminine elements. A soft pink colour combined with a washed blue shade are emphasized this season, bringing a street vibe to the collection. Metallic heathers add femininity and richness whilst black and whites thrive an edgier look. Flash orange makes an appearance to add an active sports feel through neon pops.
Mixing the trends with sports silhouettes allows for trans-seasonal pieces which are perfect for layering, allowing you to tailor your wardrobe to the late summer weather as well as the chill of early autumn.
The accessories line compliments Selena's collection with a knitted beanie in flash orange and collegiate navy colourways. With a jersey tote in both grey heather and flash orange with the adidas logo stitched on one panel and a tassle to spice up the style and a sporty yet feminine weekend carry-all style bag that can be used for the gym, a city trip or a day in the park.
In footwear transparent materials and layering bring the collection to life. Selena's adidas neo footwear collection gets a luxe upgrade with subtle hints of metallic in both the logo and shoe lace threads. No stitching is used in the collection for a clean, feminine and seamless silouhette along with reflective details on the footwear.
Selena Gomez presented a few pieces of her new adidas neo collection at the Google Hangout event https://www.youtube.com/watch?v=q4BTc4IzOkI.
Selena said "This new collection combines different elements from sport and street style to create an all new look. Collaborating with adidas neo has been very rewarding and it's been fun to see us grow together!"
To see Selena Gomez's adidas neo current summer collection and stay up to date on all things adidas neo, visit http://www.adidas.com/selenagomez or follow the adidas neo Twitter account @adidasneolabel.
Selena Gomez adidas neo is available through the adidas.com online shop and in adidas neo stores around the world.
Victoria BeercockSenior Manager PR StyleGermanyVictoria.Beercock@adidas.com+49 9132 84 74721
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