• 15-MAR-2011

adidas Offers Stylish Footwear, Apparel and Accessories with the NEO LABEL Spring 2011 Collection

For Spring/Summer 2011, adidas reinvents wardrobe must-haves with the adidas NEO LABEL, an assortment that fuses sport and style, creating casual head-to-toe looks for young, style-minded consumers. adidas NEO LABEL first debuted in the U.S. and China in July 2008 and has since expanded to most European countries and Japan. This season, adidas NEO LABEL introduces the GO Squad, a group of up-and-coming teens that embody the NEO LABEL identity and are actively pursuing their respective passions. Featuring an array of rising musicians, models, actors and fashion icons, the Squad unites Trace Cyrus (U.S.), Jessica Brando (Italy), Tal (France), Chau PakHo (Hong Kong), Angela Yang "Angelbaby" (Hong Kong), Anita Bhoumik (Russia) and Kylee (Japan). The GO Squad, created to bring together an international group of talented and passionate young men and women, exemplifies the personal style of NEO LABEL, radiating a fresh, active and approachable vibe.