adidas Originals' meets Brazil´s The Farm Company
Translating the global energy and anticipation as the world turns towards Brazil with fresh eyes this year, The Farm Company have developed a range of four kaleidoscopic repeat graphics in eye watering colours. Highlighting the capital of Rio through playful imaginings of indigenous flora and fauna, Toucans and tropical flowers burst out of canvas, jersey, cottons and more, adding carnival fever to unmistakable urban classic silhouettes.
Reimagined through The Farm Company's Tucanário, Borboflor, Frutaflor and Floralina prints, adidas Originals favourites emerge with fruity zest. An adidas Originals classic since the 1970s, the Gazelle sneaker, gets a makeover in time for the ultimate tournament, soaking up the vibrancy of the equatorial jungle and re-emerging rich in flavor and hotter than ever. From the celebrated Firebird tracksuit to the humble tank, iconic Originals styles spice it up for summer in the tropics, complemented by cascades of flowers and fruit adding a sexy, carefree vibe to a solid collection of classics. Even spilling across adidas Originals accessories line, The Farm Company spreads its bloom further over bags, purses and more.
The collaborative collection between adidas Originals and The Farm Company will be available in Brazil from 22 March 2014 exclusively through The Farm Company locations – stores and online – and global adidas Originals outlets and online from 1 April 2014.
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Leila FataarSenior Global PR ManagerGermanyLeila.Fataar@adidas.com+49 9132 84 4512