HYKE is a womenswear label from Japanese designers Hideaki Yoshihara and Yukiko Ode, formally of the brand Green. Established in 2013, HYKE is marked by a simple, clean aesthetic with an emphasis on materials and tailoring. The SS15 release of adidas Originals by HYKE, maintains this design ethos, while classic 3-stripes iconography is given space to play across a number of contemporary womenswear silhouettes.
Apparel includes a Trefoil t-shirt with oversized shoulders, modeled off a vintage style, while a black pullover in a fashion-forward fabric with a zipper in back is another highlight. Accompanying this is a pair of tailored track pants, a series of knits and a mid-length tailored skirt.
For footwear the Superstar takes center stage, featuring crocodile embossed leather detailing. Complementing this is a model inspired by the Haillet, the predecessor to the Stan Smith, one with an all white upper, the other highlighted in a snakeskin style leather. Snakeskin also features in the accessories offering – two casual clutches inspired by the classic Adidas travel bag, the Airliner, available in python and all black. A pair of simple 3-stripe knee socks completes the collection.
The adidas Originals by HYKE SS15 drops worldwide March 18, with a prelaunch pop-up store taking place at ISETAN department store, Shinjuku, from March 11.
Lookbook images, outfit images and product images available for download below.
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Leila FataarSenior Global PR ManagerGermanyLeila.Fataar@adidas.com+49 9132 84 4512
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