adidas Originals by Mary Katrantzou
HERZOGENAURACH - The design pioneer and queen of prints has teamed up with adidas to present adidas Originals by Mary Katrantzou, a capsule collection of innovative apparel and footwear in the designer's iconic, hyper-color, kaleidoscopic patterns.
"I'm really excited to be working with adidas on a line of apparel and footwear. I grew up, like so many other kids around the world, wearing adidas sneakers and I'm really excited about bringing my vision to such a global brand. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market." Mary Katrantzou
Emerging from the boldly creative British style scene, Katrantzou has established herself as a global fashion force, most recently having delivered a powerful, critically acclaimed fashion collection for the Autumn/Winter 2014 season.
For adidas Originals, Katrantzou's vision is translated in apparel and footwear with a feminine strength, distilling the essence of her graphic vision.
"The collaboration between adidas and Mary Katrantzou merges theexceptionnal talent of one of the most interesting designers of today and acompany that embraces many different cultures from sports, pop, music andfashion. I admire Mary's extraordinary sense of printing techniques, colours andsilhouette that will bring another amazing new aesthetic to the adidas originals women's collection." Dirk Schoenberger, Global Creative Director, adidas Sport Style Division
adidas Originals by Mary Katrantzou will be in stores as of November 2014.
Melayne Danila WeberGlobal Trend Marketing ManagerGermanyMelayne.Weber@adidas.com+49 9132 84 4396+49 160 884 4396