adidas Originals by The Farm Company FW14
Key HighLights for the July Drop:
Indigo Papaya takes us to town, using simple symmetry to conjure up the classic charm of colonial Brazilian porcelain then ramps up the juice with mouth-watering fruits.
By contrast, Arara places us deep in the heart of the rainforest with a bold Macaw preening front and centre against a featherlike tropical parakeet backdrop.
Casual U shaped neckline and slouchy oversize fit lend a beachy relaxed vibe to a cold weather classic. The hectic energy of the Brazilian rainforest is brought to the street via colourful embroidered adidas Originals trefoil front and centre, contrasting boldly against FARMs spectacular all over Arara Macaw print.
Sports style and urban attitude meet Brazilian flavour as an adidas Originals legend is given a tropical makeover by The FARM Company. Lightweight, shiny tricot takes on a fiesta flavour with all over prints hinting at bursting fruit and cool porcelain. Sporty three stripes track the sleeves down past a sleek cropped hem, while an embroidered trefoil claims front chest. Taking centre back a large, embroidered trefoil cements the collaboration in perfectly executed colour match.
A classic shape with a tropical twist, the adidas Originals beach shopper gets a splash of The FARM Company flavour via an all over print on soft polyester twill screaming favela, flora and fruity freshness. A large internal zip pocket and easy to carry straps cut from grainy PU keep function in mind while the beach party rages on the outside.
Having dominated running culture for 30 years, the ZX500 shows no sign of slowing down. Getting better, sleeker, and more sophisticated with age, the ZX500 2.0 sees the classic running shoe retooled for the next century. One-piece nylon uppers, animated by The FARM Companys distinctive all over tropical prints, jump out through the cut out three stripes of silky synthetic suede overlays. Style does not negate performance, however, and ultra light EVA outsoles render this re-imagined running icon virtually weightless.
For casual street style, the adidas Originals Adria Lo is an icon of vulcanised design. Laid back but always fashion forward the urban favourite gets a tropical makeover with the collaboration of FARM. Canvas uppers are given carnival attitude as vibrant tropical prints enforce a lust for life. Soft suede toe caps and printed three stripes in tonal shades highlight bold repeat graphics and bursts of vivacious colour against the fresh white of the Adria's classic vulcanised rubber outsole.
1 July: Instore and online at http://www.adidas.com/farm
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Leila FataarSenior Global PR ManagerGermanyLeila.Fataar@adidas.com+49 9132 84 4512
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