adidas presents First Never Follows film for Latin America
- James Rodriguez, Claudio Bravo, Angel Di María and Miguel Layún star in film-
- Launch video celebrates players' drive to be first, on and off the pitch -
- First Never Follows series announces the arrival of Mercury Pack boot collection -
Herzogenaurach, 10th June 2016 - adidas Football has launched its latest video in the First Never Follows film series, focussing on stars of the Copa America Centenario. Featuring James Rodriguez, Claudio Bravo, Angel Di María and Miguel Layún, the film celebrates the players' unique drive to be number one.
The film shows the players showcasing the attributes that inspire them to be first in everything they do – from playing for their countries, being faster than an opponent or making the whole country dance to their rhythm by creating a new piece of skill.
Chile goalkeeper Claudio Bravo is seen wearing the fresh new ACE 16+ PURECONTROL, with Layún, Di Maria and James wearing the new X16+ PURECHAOS.
The First Never Follows film series celebrates the unveiling of adidas' striking new Mercury Pack boot collection, worn on pitch during the Copa América Centenario, the most important football tournament on the continent.
To view the film, visit https://www.youtube.com/watch?v=6xWpkYJuNLo
For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.
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Julien LanfreyGlobal Public Relations Manager I FootballGermanyJulien.firstname.lastname@example.org+49 160 977 16429