adidas Reveals Sustainable Innovation in Dyeing: adidas DryDye
Innovation has always been part of the adidas DNA and with an even greater global focus on finding solutions to save water, adidas is excited to reveal the Group's latest sustainable advancement in the apparel industry: adidas DryDye. In partnership with the Thailand-based Yeh Group, adidas has supported the development of this new technology to all together eliminate the need for water in the dyeing process.
Over the past 5 years, with endorsement from adidas, the DryDye technology has evolved to remove the need for any water during the dyeing process by using pressurized CO2 in place of traditional H20. For example, dyeing a single tee shirt requires 25 L of water. Now, with the DryDye technology, this process uses no water, but also uses 50% less energy and 50% less chemicals.
For the summer season, adidas has produced 50,000 adidas DryDye tee shirts promoting this great innovation in the apparel industry and saving over 1,200,000 L of water in the process. This is only the beginning as adidas DryDye will be integrated into more apparel pieces over the next few seasons.
Using DryDye fabric from the Yeh Group, adidas DryDye is the first ever launch of DryDye technology globally. A line of four exciting graphic tees for men, women and kids will be available in retail locations all around the world starting now.
For more information, please visit http://www.adidas.com/drydye (Claims are based on a Life Cycle Assessment by DyeCoo Textile Systems BV. For further information go to http://www.adidas.com/drydye)
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Paulo ZiliottoSr Global PR Strategy ManagerBrazilpaulo.firstname.lastname@example.org+31(0) 20 573 4760