adidas Snowboarding Introduces The BOOST™: Technology For Any Terrain
The BOOST™ boot offers endless energy return through an industry-first midsole material with dynamic edge-to-edge control and unsurpassed responsiveness. BOOST™ foam also lends an ultra-comfy ride that is 3X more resistant to temperature change than traditional EVA foam cushioning.
"The material itself is a solid granular TPU that is literally blown up and turned into thousands of small energy capsules. With their unique cell structure, these capsules store and unleash energy. It's unrivaled by anything in the market. It's truly unique to the snowboarding world." - Mike Fox, adidas Snowboarding, Global Category Manager
En Route is the second installment of the Nomad Series of films from adidas Snowboarding. It follows Kazu Kokubo, Eric Jackson and Louif Paradis as they take on different conditions in different terrain throughout the world wearing the BOOST™ snowboarding boot. En Route will release on October 6th.
Watch the trailer today on http://www.youtube.com/watch?v=HdTBl5ZYsrE&list=UU05svRpl3TlBTp267IYox9Q
Elizabeth LarsonPublicistUnited Statesel@pitchblend.com+1 310 592 1191
Candice HanPublicistUnited Statescandice@pitchblend.com+1 310 435 0930