Barricade 2015: designing the future
adidas modeled the new design on the extreme playing style of some of their top Barricade players – including Jo-Wilfried Tsonga, Ernests Gulbis, Kei Nishikori and Novak Djokovic – creating a shoe that can deal with the sharp directional changes and slides that characterize the modern game. The Barricade 2015 provides players with unbeatable stability and durability.
Thomas Weege, Vice President for Heartbeat Sports Design, led the research. "Analyzing our player's on-court performance was an essential part of the design process. Our athletes put their skills to the test every match and we needed to do the same ourselves. By redesigning some core elements of the shoe, we have managed to create a design that is a real departure from previous Barricade designs, while still retaining the core qualities of absolute stability and durability."
After analyzing feedback from professional players and amateurs alike, the designers have maximized the comfort of the new design by introducing an innovative and new Barricade chassis, which replaces the Barricade Claw. The stabilizing chassis has been repositioned towards the heel, freeing up the forefoot and giving the shoe much greater flexibility. The Barricade 2015 is also the first to feature a synthetic-mesh toe shell for maximum breathability.
The Barricade 2015 in the all-new Night Flash colourway will be available on the 1st December on adidas.com and selected retailers.
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Ole WesterholtBrand Communications TennisGermanyOle.Westerholt@adidas.com+49 9132 84 5758