• 13-JUN-2016

Belgian Red Devils Start Bid to Win First Major Trophy with Latest First Never Follows Film

- Belgian’s ‘Golden Generation’ celebrated in latest First Never Follows film -

- Michy Batshuayi, Moussa Dembele, Thomas Meunier and Axel Witsel star in adidas’ latest film -

- adidas launches First Never Follows film ahead of Belgium’s key Group E clash - 

Herzogenaurach, 13th June 2016 – adidas today launched the latest First Never Follows film, featuring stars from the Belgian Red Devils ahead of their key Group E clash with Italy. Belgium are one of the favourites of UEFA EURO 2016TM with a squad that has been deemed part of a ‘golden generation.’  

Midfielders Moussa Dembele and Alex Witsel star alongside striker Michy Batshuayi and defender Thomas Meunier in the film, narrated by a young football fan. The film pays tribute to Belgium’s street-style, discipline, pace and physicality on the pitch that might see the Red Devils live up to their hype off it.

In the film, players can be seen wearing the new ACE 16+ PURECONTROL and X 16+ PURECHAOS, the boots that they hope will make the difference on the pitch this evening.