BORN FROM CULTURE, EVOLVED FOR RUNNING PERFORMANCE - THE FIRST-EVER ULTRABOOST LACELESS IS UNLEASHED
- adidas releases the most intuitive UltraBOOST to date and the first laceless high-performance running shoe
- Integrated functionality, simplicity and contouring create a new approach for running footwear innovation
- Advances in Primeknit technology and construction make laceless running a reality
Aramis, a motion tracking technology that enables a detailed analysis of the movement of the body, the designers at adidas integrated key support and functionality features to construct a minimalistic and stylish upper that contours the foot, leaving the wearer feeling unstrained, unlaced and free to create.
Stephan Schneider, Senior Product Manager, adidas Running, said: "In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount. We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential. What we have created is the most intuitive UltraBOOST yet and a new chapter in the history of our family."
Primeknit, one of adidas' most famous innovations is central to the design of the UltraBOOST Laceless, and has been through advanced testing and modification to ensure runners are super-dynamic and free to move, but also supported and stable to achieve peak performance. To create a snug, compressive feel, four innovations are key. First and second are the new sock-like fit and collar construction design which delivers a seamless fit and allows the foot to move in harmony with the upper, as one single unit. Third is the reduced amount of stretch in the knitted upper whilst, finally, a forged Primeknit band is integrated around the midfoot to provide support and lockdown, with expansion zones in the forefoot identified by Aramis. These features combine to contour the foot in a supple, supportive and lightweight construction for a smooth and highly responsive ride.
To find out more, please visit: adidas.com/ultraboost.
UltraBOOST Laceless have a MRRP of € 200 and will be available from August 1st in Western Europe and other markets in-store and online at adidas.com/ultraboost. In the US, the UltraBOOST Laceless will be available from September 1st. Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #ultraboost.
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Laura BaumGlobal PR Manager RunningGermanyLaura.Baum@adidas.com+49 9132 84 75508+49 0151-64964219