adidas and ammado Partner to Help Athletes Earn While They Burn
"At adidas we believe that through sport we have the power to change lives. Adding the new ammado feature to the miCoach service offers our athletes a powerful way to combine their sports activities with fundraising while leveraging the adidas network for social benefit. We anticipate that the collective efforts of the adidas community will generate millions of dollars annually via the ammado platform for deserving causes," said Stacey Burr, General Manager, adidas Digital Sports. Ammado will provide the adidas miCoach community with an integrated, branded, and easy-to-use experience, which will allow adidas miCoach to reach out to its global user base, simultaneously unite and drive different fundraising initiatives, build a community of fundraisers to fuel the campaigns, and incentivize athletes. The ammado platform connects 1.6M non-profits to people in more than 140 countries, and enables donations in 11 languages and 80 currencies using globally relevant payment tools. Non-profits can benefit from this campaign once they register for free on ammado. Non-profits can invite their own supporters to use the adidas miCoach service for fundraising, and create momentum in their own community and increase the social impact. How it works:
• The new "Start Fundraising" feature is accessible from different areas of the miCoach service
• Users can set up their own personal fundraising campaigns in minutes and can manage their fundraiser on ammado.com
• miCoach.ammadoevents.com will show the overall progress of the campaign and feature the top fundraisers
"Fundraising and sports are intrinsically linked. Athletes have leveraged their physical prowess for decades to compete in triathlons, run marathons, and bike centennials in the name of social causes," said Peter Conlon, CEO of ammado. "Partnering with adidas is extremely exciting way to give the adidas miCoach community the tools to leverage their exercise to make a positive difference in local communities worldwide. It is now incredibly easy for all kinds of athletes to support non-profits, increasing the overall amount of charitable giving worldwide."
adidas expects that the opportunity to make a real difference and the positive reactions from friends will encourage users to go the extra mile. "Motivation is a key element for miCoach users to unleash their best," stated Stacey Burr, "Our new fundraising addition goes beyond a user's commitment to themselves, and gets to the heart of what really inspires them, strengthening their determination to succeed and become better global citizens."
About adidas miCoach
miCoach is an interactive training service for anyone who wants to train for his or her favorite sport, general fitness or just for fun. Bringing the knowledge and experience of adidas' elite coaching partners to the masses, miCoach provides users with real-time coaching and all the tools they need to track performance and monitor progress to get the results they want. The breadth of the app includes a free-to-access web platform and training community with hundreds of free training plans, free mobile apps on iOS, Android and Windows Phone 8 as well as a comprehensive range of devices for tracking all aspects of performance, both in game and in training. Visit micoach.com or http://news.adidas.com/GLOBAL/PERFORMANCE/miCoach
Ammado is the first truly global online donation platform connecting companies, non-profits, and individuals around the world. Supporting 11 languages, 80 currencies, and 30 different payment methods, we connect individuals and companies from 140 countries with more than 1.6 million non-profit organizations worldwide. Committed to positive change, both locally and globally, we work with the world's most respected companies and non-profits to provide technological solutions to power partnerships. Ammado is a complete giving solution for brands where workplace giving, fundraising, causes marketing campaigns and disaster response can be managed from a single digital platform. Ammado offers the tools everyone needs to seamlessly create personalized charitable campaigns. Headquartered in Zurich, ammado is a privately held company backed by top tier investors from Ireland, Switzerland, China, India, Germany and the US, including John Ryan (Founder, Rovi). Follow us on twitter and facebook, read our blog, or learn more at https://ammado.com.
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Stella CoffeySenior Account ExecutiveUnited StatesStella.Coffey@hkstrategies.com0207 413 3193