As they hit the roads, tracks and trails in record numbers, today's runners are seeking more from their runs and more from their running shoes. To answer the call, adidas and partner BASF, the world's leading chemical company, developed BOOST foam cushioning that returns more energy than any other foam cushioning in the running industry. By using thousands of eye-catching energy capsules BOOST has changed running forever.
BOOST technology forges the qualities of performance cushioning and responsiveness that runners were previously forced to choose between. Energy BOOST, the first shoe to feature BOOST technology was unleashed last February and continues to provide runners with a unique Energy Running experience.
"BOOST has blazed the trail for Energy Running and reflects adidas' commitment to strategic performance innovation," said Eric Liedtke, adidas head of performance. "As the shoe that helped us introduce BOOST, Energy BOOST demonstrates the elaborate research and cutting edge development required to satisfy today's Energy Running crave."
press release download
Javier MaciasPublic Relations Manager - RunningGermanyjavier.firstname.lastname@example.org+49 (0)9132 84-3827
more from latest news
Performance with purpose; adidas introduces Parley editions of game-changing running footwear
adidas partners with Kathrine Switzer and 261 Fearless, to celebrate the 50 year anniversary of her iconic Boston Marathon debut
adidas Unveils Industry’s First Application Of Digital Light Synthesis with Futurecraft 4D