Rio de Janeiro
ERREJOTA: Rio de Janeiro is inspiration for adidas' 2016 Official Match Ball
Rio de Janeiro, November 19, 2015 - If Brazil is the country of football, Rio de Janeiro is the footballcapital. Whether in pitches, in the suburbs, or on the beach, it is easy to find talents blooming all aroundthe city. Inspired by the carioca warmth and vibrancy, adidas introduces ERREJOTA, the new ball forthe 2016 season.
With a Brazilian DNA, ERREJOTA carries the green and yellow colours - a tribute to the country's flag -in a wave design - a reference to the sidewalks along Rio's beaches. Its technology is the same as in therenowned Brazuca FIFA World Cup 2014 Official Match Ball, featuring a symmetrical structure of sixidentical panels and an exclusive surface that provides more grip, contact, stability and aerodynamicson the pitch, in any weather conditions.
ERREJOTA's Brazilian and Carioca (Rio de Janeiro lifestyle) roots are the subject of the new adidasvideo "Incendeie o Jogo" (Fire Up the Game), which celebrates the football together with the Marvellous City. With a Trap Funk produced by DJ João Brasil and featuring MC Nego Do Borel, as wellas the participation of the football players Gabriel Jesus (Palmeiras), Samir (Flamengo), Marlon(Fluminense), the synchronised swimmers Bia and Branca Feres, and national freestylers superstars. Inthe video, ERREJOTA becomes the core of Rio de Janeiro, showing the city's scenery, such asArpoador, Morro Dona Marta and also its main football fields.
"adidas understands that Rio de Janeiro is Brazil's heart, so we want ERREJOTA to represent not onlythis carioca soul, but also light up the fire and make the world's hottest city boil" said adidas presidentfor Brazil Fernando Basualdo.
With the ball's first appearance scheduled for the FIFA Club World Cup, the ERREJOTA will take theCarioca spirit to Japan on December 10th in the Yokohama International Stadium. The ball will also beused in all world championships organized by FIFA during the 2016 season, including Rio de Janeiro.
ERREJOTA is available to purchase from tomorrow (November 20th) at adidas own-retail outlets andspecialist retailers worldwide. The ERREJOTA is also available in five-a-side, indoor, beach and mini (forchildren) versions. For further information visit adidas.com/football or go tofacebook.com/adidasfootball, youtube.com/adidasfootball or follow @adidasfootball on Twitter andInstagram.
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.email@example.com+49 9132 84 4686