Future Arena Event Film
Herzogenaurach, 12th December 2015 – Today adidas launched a short film documenting the journey of young football creators from across Europe, who last month experienced the dream of representing their country in front of 50,000 digital fans at The Future Arena, the world's first 360 degree digital stadium in Saint Denis, Paris.
There, they were joined by World Cup winners Zinedine Zidane, Xavi Hernandez and Per Mertesacker, as adidas revealed new away kits to be worn by Germany, Spain, Russia, Belgium, Sweden at the 2016 UEFA EURO 2016TM, as well as Beau Jeu, the official match ball of next summer's tournament.
The young creators were able to showcase their skills and experience what it's like to play in a live stadium as the digital crowd reacted to every goal, every miss, and every piece of individual brilliance, offering a glimpse into the future of football.
Video link: https://youtu.be/7rUUk9Exn9Y
To see exclusive content from The Future Arena, visit:
- @adidasfootball #BETHEDIFFERENCE on twitter and Instagram
- adidasfootball on SnapChat
Julien LanfreyGlobal Public Relations Manager I FootballGermanyJulien.firstname.lastname@example.org+49 160 977 16429