FW13 Unite All Originals Campaign is LIVE
Sparks will fly as the true masters of collision Run DMC take on the prince of clubs A-Trak in the studio to create a new contemporary anthem that will unite all originals. Right from the start, Run DMC have constantly collided with cultures, inspiring others at every turn. The rap pioneers were the first to unite hip-hop with rock and fashion with music. Now they're at it again in a new-school tussle with the hottest mixmaster on the planet.
And in the greatest collision of all, fans across the world can unite with Run DMC in an interactive film (adidas.com/unite) that brings the legends to life.
Set in New York, Run DMC will be the players in a music video that can be controlled by fans. Using voice commands and adding visual effects, fans will be able to influence the video and trigger special effects and animations.
adidas Originals collides these two originals to produce a zeitgeist moment for 2013.
press release download
Leila FataarSenior Global PR ManagerGermanyLeila.Fataar@adidas.com+49 9132 84 4512
more from latest news
adidas Running invited street runners from around the globe to race against elite athletes in Berlin to put the new PureBOOST DPR shoe to the ultimate test
Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience
Porsche Design Sport by adidas offers contemporary sportswear engineered for comfort, functionality and style during warm Spring / Summer months