James Harden and adidas Launch Harden Vol. 1 in Houston
Saturday James Harden and adidas unveiled Harden Vol. 1, the first signature collection from the Houston Rockets All-Star. James was joined by family, friends and local Houston youth basketball teams for a one-of-a-kind shoe debut, unexpected fashion show and surprise performances by H-Town natives Slim Thug and Travis Scott.
“This just shows you that anything is possible, especially young kids that have a dream.” said Harden as he closed out the launch of his first signature collection. “I’m here to create and that’s all there is to it. Once again, thank you to everyone at adidas that helped bring this to life.”
Harden Vol. 1 Pioneer launches December 3 for $140 on adidas.com with additional colorway drops throughout the season. The apparel collection is available this fall.
Madeline Breskinadidas PR Manager - BasketballUnited Statesmadeline.firstname.lastname@example.org