KANYE WEST and adidas Originals: Introducing the YEEZY BOOST 350
Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.
Now, West and adidas release the second sneaker developed in their close collaboration: the YEEZY BOOST 350. Launching globally on June 27, the trainer features an upper composed entirely of adidas' Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™'s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer's every step is hyper-charged with an endless supply of light, fast energy.
The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West's ambition of creating a clean, modern, effortless template for footwear and apparel. By fusing adidas' unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.
It will also be accessible through the adidas Confirmed app in New York, Los Angeles and Chicago, a first-of-its-kind sneaker reservation mobile application. The updated app -available in the Apple app store and Google Play- allows consumers to sign-up, reserve, and pick-up their sneakers all through smart phones. The launch will be set to a staggered schedule, unlocking reservation capabilities from East to West.
Alexandra WeilandSnr Global PR ManagerGermanyalexandra.email@example.com+49 9132 84 76745
more from latest news
adidas Running invited street runners from around the globe to race against elite athletes in Berlin to put the new PureBOOST DPR shoe to the ultimate test
Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience
Porsche Design Sport by adidas offers contemporary sportswear engineered for comfort, functionality and style during warm Spring / Summer months