• 22-AUG-2014

Novak directs to #smashthesilence

Only a few days to go till the fourth and final Grand Slam with its signature late night matches welcome back the world tennis elite. Behind the scenes players are busy with final preparations. adidas #smashthesilence campaign sees Novak jumping into the director's chair not only featuring him in front of camera.

Before he steps on the court to aim for his 8th slam title 'hand-in-hand' with his Barricade tennis shoe Novak took some time to encourage his fans to help him smash the silence.

Fans should share their images or videos on Twitter or Instagram using #smashthesilence to have a chance to appear alongside with him. The outcome is the ultimate surprise a'la Novak!

'Every Grand Slam has its own unique atmosphere that makes each one of them special. What I can always count on are the amazing tennis fans and vibe they create on and off-site. It was a long 18 months for me before winning my 7th slam title in July, but they were always standing beside me and believing in me. The support I get from my fans gives me the strength that goes above and beyond training. Their support helps me feel more powerful in critical moments! That's why I'm looking forward to showing them my appreciation with some special footage during the US Open. Just make sure to follow #smashthesilence to see!'
Take a look at the short video with the seven time Grand Slam winner on YouTube now!To have a chance to appear alongside him tweet #smashthesilence during the two weeks of the tournament and follow @adidastennis on twitter - check out http://twitter.com/adidasTennis.

About adidas Tennis
adidas Tennis is represented by some of the top players amongst others Ana Ivanovic, Angelique Kerber, Caroline Wozniacki, Simona Halep, Andy Murray, Jo Wilfried Tsonga and Novak Djokovic For more information on adidas Tennis, please visit www.adidas.com/tennis. For additional images please visit our media news room news.adidas.com and follow us on Twitter or on Instagram under @adidasTennis.

contacts

  • Ole Westerholt
    Brand Communications Tennis
    Germany
    +49 9132 84 5758
  • Bernadett Nagy
    Sr Communications Manager
    Germany
    +49 160 950 10258