One Step Ahead: adidas Reveal World's First all-in-one Knitted Football Boot and Sock Hybrid
The limited edition Primeknit FS will be produced in a black, white and red design and is the world's first all-in-one knitted football boot and sock hybrid. This unique 'sock silhouette' design will provide a bespoke second-skin feel that will offer the perfect fit from toe to calf. The sock improves ball to foot touch compared to boots with traditional overlays, edges or laces.
While the adidas Primeknit FS remains in design phase and is currently being treated as a "concept model", adidas is currently working with its top players to finalise development of the product and release it on pitch later this year. The one piece design and strong light yarns of the Primeknit FS is expected to provide new levels of flexibility and comfort with stability and strength equal to that of conventional boots. Each yarn receives a high precision coating that guarantees water resistance even in the most challenging conditions.
Similar to the recently released adidas Samba Primeknit, the world's first knitted football boot, the technology behind the world's first fully integrated knitted football boot and sock hybrid allows for optimised and engineered zones for the different performance needs of each player in one single layer.
Commenting on the unveiling of the adidas Primeknit FS, Markus Baumann, Senior VP for Global Football at adidas said, "Following the launch last week of the adidas Samba Primeknit, the world's first knitted football boot, we're excited to be able to give the World a glimpse into the future of our products. The introduction of the adidas Primeknit FS is only the latest chapter of adidas football products and further cements our place as the pioneer of footballing innovation."
To find out more about the adidas Primeknit FS and other adidas innovations, go to www.facebook.com/adidasfootball or join the conversation on Twitter: @adidasfootball #allin or nothing."
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.email@example.com+49 9132 84 4686
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