Players Ready for Battle with Launch of adidas' FIFA World Cup™ Boot Collection
With one month to go until the 2014 FIFA World Cup Brazil™, adidas today launched Battle Pack, the official footwear collection for the tournament.
adidas Battle Pack features a new boot from each of the five adidas boot ranges adizero™ f50, predator®, nitrocharge™, 11pro and adizero™ f50 Messi, each with its own disruptive black and white pattern to stand out on the pitch. Every boot has been designed with an aggressive identity and cutting edge technology. adidas Battle Pack will be worn on-field during the FIFA World Cup™ by the full roster of adidas players including Leo Messi and Oscar to Dani Alves and Luis Suarez.
The black and white colourway is a visual representation of the adidas "all in or nothing" 2014 FIFA World Cup Brazil™ campaign, with each boot exactly 50% white and 50% black. The only colour featuring on the boots is the fiery gold colours of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy. The adizero™ f50 Messi is the only exception with an added blue and white colourway, inspired by the national colours of Leo Messi's native Argentina.
The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach. The individual patterns are designed to express the attributes of each boot, as well as the attitude and abilities of the player type who wears them as they fight for victory - speed, bravery, control, energy and agility.
Markus Baumann, Senior VP for Global Football at adidas said: "For Battle Pack, we wanted the boots to be highly visible on pitch and stand out from the extreme range of colour everyone expects to see in Brazil. Our FIFA World Cup campaign is "all in or nothing" and this mindset is represented perfectly through the black and white colourway chosen for the boots. In addition, we wanted to pay homage to a unique Brazilian design and the powers associated with the boots and style of the players wearing them. They will help prepare our players for battle in Brazil, as they aim for glory."
The Battle Pack launch marks the next stage of the adidas "all in or nothing" 2014 FIFA World Cup Brazil™ campaign. The tournament is the world's largest single-sport event and the ultimate platform for the adidas state-of-the-art footwear. The most exciting professional players in the world will wear the new adidas Battle Pack boots on-field for the first time during the 2014 UEFA Champions League Final in Lisbon and during the 2014 FIFA World Cup Brazil™, with the boots available to purchase from Monday 26th May at adidas own-retail outlets as well as specialist retailers worldwide. For further information please visit adidas.com/worldcup or go to facebook.com/adidasfootball or follow @adidasfootball #allin or nothing on twitter to join the conversation.
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