• 09-FEB-2015

Porsche Design Sport by adidas – Running

A purist look, innovative design and cutting-edge performance – the new season presents engineered apparel that will deliver an exclusive endurance-sports experience. Lightweight, breathable fabrics meet fresh colors and precision-cut silhouettes: it's time to gear up for a summery boost that melds refined sports functionality with stylish fashion.

The season starts with a stunning new product premiere, the Endurance BOOST™ running shoe, which introduces a trailblazing new technology that is being implemented for the first time in Porsche Design Sport by adidas footwear. The Endurance BOOST™ features the same midsole as the adizero™ Adios BOOST™ – here's how the innovative technology works: BOOST™ thermoplastic foam uses thousands of durable energy capsules that maintain their soft cushioning effect kilometer after kilometer. What's more, the Endurance BOOST™ delivers the same high-energy return and performance under almost any weather conditions, from sweltering heat to blistering cold.

This ground-breaking technology, combined with refined Porsche Design Sport by adidas style, makes for a revolutionary, standout shoe. Another shining example of great design: a reflective lining underneath the clean breathable black mesh upper lights up in headlights for added safety in the dark. The shoe is also available in elegant perforated leather.

To round out the running experience, the new season also introduces sophisticated, endurance-oriented sportswear. The intelligent performance fabrics are modern and ultra-lightweight – and come in the smart, clean look that is synonymous with Porsche Design Sport by adidas. The season's portfolio presents the Endurance Jacket, the Endurance Shorts, the Endurance Singlet for men and the Endurance Tank for women.

Porsche Design Sport by adidas stands for contemporary, minimalist look and innovative materials. The collaboration between adidas and the luxury brand Porsche Design was launched in 2006 with a men's range, that defined a new era of Engineered Luxury Sportswear. Since then, the brand has continued to pioneer a signature style that fuses function with iconic design. The women's sportswear line, introduced in 2013, completes the range.