• 24-JAN-2014

adidas Running Digital PR Lookbook



Background

adidas is proud to launch the third season of BOOST™, the revolutionary innovation that changed Running forever. Our objective here is clear – continue showcasing the endless energy technology of BOOST™ with young urban runners.

To support this launch, we have created a broad range of inspirational imagery for Digital, Social and PR purposes, to increase awareness and drive demand across these media platforms.

The assets are fit to service a wide range of media outlets, from vertical running to horizontal fitness and technology.

Purpose

This catalogue has been created to support your communication of Energy BOOST™ as a game changing innovation in the running industry.

It shows a full overview of assets available, from footwear heros, product and technology detail shots to a range of action and product on location imagery.

All files are in high resolution jpegs and tiffs and are available via the "DOWNLOADABLDE ASSETS" designated pages in this document.