The 2013/14 Chelsea Football Club kit revealed
Following on from the groundbreaking teaser campaign, entitled, 'it's blue. What else matters?' the new kit takes inspiration from past legendary shirts worn by Chelsea greats and the club crest reverts back to a four colour design.
The launch earlier this month took the sporting world by storm. The teaser video of Chelsea FC's stars showing what it means to be committed to the club received over 1.5 million hits on YouTube worldwide.
The campaign, which featured John Terry, Juan Mata, David Luiz, Gary Cahill, Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech was a break from the norm and posed the question to Chelsea fans: it's blue. What else matters? – a call to action to order the shirt without seeing it.
It's blue. What else matters? – the kit.
TechnologyThe traditionally styled blue kit features the latest adidas technologies to ensure that it not only evokes the meaning of being a true blue but gives CFC an edge on the pitch:
TechFit™ - Designed to help improve speed, endurance and awareness, TechFit stabilises muscles and focuses energy. This helps players to generate explosive acceleration and deliver maximum power output.
Climacool - adidas ClimaCool™ technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.
Visit www.chelseafc.com/allin for information and to purchase the new CFC home kit.
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adidas UK & IrelandPress OfficeUnited Kingdomukpr@adidas.com0207 670 2700