"They hate your shiny new boots, because they wish they were in them"
adidas has kicked convention today by launching a new set of football boots which are sure to inspire both hate and awe in equal measure. The new adizero f50, Predator, Nitrocharge and 11Pro have already appeared on the feet of some of the best players in the world, and now it's your turn to be the "most hated" player on the pitch.
If you have "haters", then it's the ultimate compliment. The best players know that a great performance delivers "hate" from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so.
The adidas #ThereWillBeHaters campaign was launched recently with a provocative new video featuring stars such as Gareth Bale, Luis Suarez, James Rodriguez and Karim Benzema, and the new boot range with the latest in adidas technology ensures you will deliver a "haters" performance when you step out onto the field.
Oliver BrüggenSenior Director PR Central Europe WestGermanyoliver.firstname.lastname@example.org 84 3100+49 160 884-3100
Wendelin HübnerSenior Manager Public RelationsGermanywendelin.email@example.com 84 3131+49 160-8843131