Three symbols of Brazilian Culture Combined by adidas for the Official Match Ball of the FIFA Confederation Cup 2013
Created by the same product team who designed the hugely successful Tango 12, the adidas Cafusa combines proven high performance technology with a locally relevant aesthetic. The name and vibrant colour scheme reflects the national identity with a particular focus the on "Southern Cross" constellation represented in the Brazilian flag.
"Unveiling the Official Ball of FIFA Confederations Cup Brazil 2013 is a big moment for us. Brazilians are passionate about football and we wanted to deliver an inspirational ball for this competition, which serves as an example of joy for such a huge event such as the 2014 FIFA World Cup Brazil™. We are very pleased with the adidas Cafusa, the final product has strong Brazilian elements in place throughout the design," said Rodrigo Messias, Director of the Project 2014 FIFA World Cup Brazil™.
To showcase the new football to all Brazilians there will be an exhibition of 10 giant balls, each two meters in diameter, which will travel across the country until the end of June 2013. The balls will begin their journey in São Paulo and Rio de Janeiro before heading on to the other host cities of the FIFA Confederations Cup 2013 - Recife, Fortaleza, Salvador, Brasília and Belo Horizonte.
Alongside this exhibition adidas will also be providing the opportunity for locals to test out the Cafusa alongside the latest version of their adizero f50® football boot – one of the lightest boots on the market at only 165grams per shoe. The boot, designed to make players faster than ever before, will launch across the world in a colour scheme of Vivid Yellow and Green Zest to match the Cafusa and the colours of Brazil. The ball and boots are available now at adidas stores, www.adidas.com, and at general sports retailers.
The adidas Cafusa will make its on pitch debut at the FIFA Club World Cup in Japan which takes place between December 6th and December 16th.
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.email@example.com+49 9132 84 4686
Robert HughesManaging Editor Global NewsroomGermanyrobert.firstname.lastname@example.org+49 9132 84 2352