Topshop for adidas Originals SS14 collaboration
This summer Topshop tears through the adidas Originals archives in an exclusive collaboration, bringing sport to fashion street style. Reimagining heritage classics for the concrete catwalk, a unique take on the SS14 trends promises to pioneer an urban range that will cement icons while pushing the limits of city styling.
Two visionary labels collide as the ADIDAS ORIGINALS archives are raided by the best of the Topshop design team. Classics are re-animated in bespoke prints and re-engineered by cutting edge designers to create the ultimate capsule collection. Iconic silhouettes have been taken right back to basics then cut up for a fresh take on urban favourites. Basic fits are slimmed down while attitude is ramped up.
An exclusive range of Topshop prints are inspired by London landscapes as ADIDAS ORIGINALS' urban heritage comes out to play, preaching new rules and taking no prisoners. The iconic 3 stripes and trefoil shout out from graffiti graphics and high-rise repeats, staking their territory and winning the game.
Fabrics are tactile, screaming 'feel me', sliding through the crowds, setting the stands on fire. Silky, ultrafine cupro and lightweight tricot add texture to hoodies and bold all in ones, while vests and tees marry printed mesh and colour blocked cotton panels. Draped jersey throws the ball to super-soft French terry, updating classic basketball pieces with perfect teamwork. Fits are by turns slinky and slouchy, bouncing contrast off a solid wall of expectation and mixing up a street-sexy blend of on the money attitude. Sports details prevail, accentuating crafty cuts and promising function with your fashion – techno seaming and concealed pockets keep the ADIDAS ORIGINALS spirit soaring.
On the ground, three adidas Originals footwear favourites: the Superstar, the Tech Super and the Attitude, are recreated in luxury leathers, splashed in Topshop´s dedicated London graphics and enhanced detailing in contrast threads. ADIDAS ORIGINALS legacy for pioneering shapes rings true against a spring fresh backdrop of soft corals, field green and gritty monochromes.
Characterised by minimalistic styling and London infused motifs, the collaboration celebrates Topshop's love for London and ADIDAS ORIGINALS' reputation as the ultimate sports label in street culture.Available at adidas Originals and Topshop instore and online.
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Leila FataarSenior Global PR ManagerGermanyLeila.Fataar@adidas.com+49 9132 84 4512
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