World's first high performance laceless boot gets colour update
In January this year, adidas proved themselves to be football's most innovative brand yet again by revealing the ACE 16+ PURECONTROL, the world's first high performance laceless boot. Since then, the likes of Mesut Ozil, Ivan Rakitic and Oscar have been bossing pitches all over Europe wearing these game-changing boots. Today, adidas revealed a new blue colourway that will also be worn by the latest asset to join the adidas global footballing roster, Paul Pogba – the world's most in demand footballer.
The ACE 16+ PURECONTROL has been three years in the making, designed to create the cleanest possible strike using a larger surface area to generate greater power and accuracy. The laces have been replaced with three key design features for added stability and increased performance. A knitted upper also locks the foot into the boot and combines with a techfit locking system to create an incredible, sock-like fit.
Simon BristowPR Director / Herzo NewsroomGermanySimon.Bristow@adidas.com49 160 485 1388+49 91328473703
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.firstname.lastname@example.org+49 9132 84 4686