Porsche Design Sport - S/S 2014 Collection

Spring/Summer 2014


Stuttgart/Herzogenaurach, January 2014. Porsche Design Sport, the collaboration between the luxury brand Porsche Design and adidas, creatively fuses leading sport performance technology and sophisticated, minimalist design. With its Spring/Summer 2014 collection, the brand brings exciting technological and design innovations into an ever-widening range of sporting categories.

The new Reversible Jacket for both men and women is a key example. Limited to 500 pieces worldwide for men and 300 pieces for women, this ingenious high performance jacket is breathable, waterproof and 100% windproof. The ideal companion for all types of weather, the jacket's black side absorbs the sun's warmth, while the reverse silver side reflects it when temperatures rise.

The men's Reversible Jacket belongs to Porsche Design Sport's new men's category Elements, which joins the existing categories of Driving, Golf, Running and Gym. Elements focuses on extremely comfortable and breathable clothing inspired by and designed for outdoor sports such as hiking, trail running and Nordic walking. The look is cool and streamlined, while smart fabrics with heat releasing, moisture wicking and quick drying properties help take on the elements under any conditions.

Another Elements highlight is the brand new Easy Trail Sneaker, an extremely flexible and lightweight sport shoe. The specially designed outsole provides grip and agility even at top speeds, and the uniquely breathable and soft mesh upper ensures support and stability. New developments in the Driving category for Spring/Summer include the lightweight Easy Summer Drive sport shoe to keep one cool and comfortable on long summer drives. Made of ultra-thin aniline leather, special features include a moisture-wicking insole and an outsole with abrasion resistant and engineered shock-absorbing properties (ADIPRENE®). Or there's the sleek and sophisticated Pilot II, featuring a low-profile outsole with a padded collar and rounded heel for smooth pedal work. Made in Germany, this racing shoe of supple full grain leather has been subtly debossed for added graphic impact.

For runners, the new men's Ultralight Jacket doesn't only keep it light. Expertly crafted from nylon ripstop that has a more natural stretch, repels water and cuts through the wind, it also packs up neatly into its left pocket for easy transport. Also extra light, the brand new Easy Run shoe has been designed to run longer and harder, shock-absorbing materials providing cushioning where needed most.

The Porsche Design Sport womenswear collection, which was successfully introduced last season, is being actively expanded for Spring/Summer. Running and Golf have been added to the existing categories of All Season Sports and Gym, all of which are marked by a modern, urban flair. The palette gets a pop from pink and green shades stylishly combined with natural tones.

One women's exclusive is the Functional Long Jacket, an all-seasonal style for sport and street wear. Constructed of technical three-layer woven cotton, it is breathable, waterproof and 100% windproof.

In the new Golf category, fashion and function meet in items like the streamlined Cashmere Windstopper made of a luxuriously soft cashmere blend with a supple, wind-resistant membrane.

As for female runners, the new women's Lux Run shoe delivers premium style and performance. Contrasting colours emphasize the landing zone which is cushioned with shock-absorbing materials.

The Spring/Summer 2014 season sees Porsche Design Sport continue its long-standing partnership with world-renowned football coach José Mourinho, while tennis star Daniela Hantuchova is the ambassador for the new womenswear collection, perfectly embodying the brand's values of fashion, luxury and sport.

Porsche Design Sport stands for a contemporary, minimalist look, leading-edge design and innovative materials. The collaboration between adidas and Porsche Design was launched in 2006 with a men's sportswear range. Since then, the brand has continued to pioneer a signature style that fuses function with iconic design. The new women's sportswear line, introduced in 2013, completes the range.

For further information about Porsche Design Sport see: www.adidas.com/porschedesign and www.porsche-design.com.