adidas NEWS STREAM > GLOBAL > latest news > FOOTBALL http://news.adidas.com/GLOBAL/latest-news/football 484c6812-73e4-47b5-8fc4-89fec26f9b30/Porsche Design Sport by adidas unveils its Spring/Summer 2017 campaign and collection with ambassador and world-renowned footballer Xabi Alonso http://news.adidas.com/GLOBAL/Latest-News/porsche-design-sport-by-adidas-unveils-its-spring-summer-2017-campaign-and-collection-with-ambassado/s/484c6812-73e4-47b5-8fc4-89fec26f9b30 Porsche Design Sport by adidas unveils its Spring/Summer 2017 campaign and collection with ambassador and world-renowned footballer Xabi Alonso Bayern Munich midfielder and long-time brand ambassador Xabi Alonso reveals why he loves to wear the Spring/Summer 2017 collection The intimate campaign follows Xabi across various locations in... ]]> 2/15/2017 9:00:00 AM bf04e77a-d529-4ccc-95ff-fd9915501da1/adidas Unveils Welsh Dragon-Inspired Official Match Ball for the UEFA Champions League Knock Out Stages and Final http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-welsh-dragon-inspired-official-match-ball-for-the-uefa-champions-league-knock-out-sta/s/bf04e77a-d529-4ccc-95ff-fd9915501da1 adidas Unveils Welsh Dragon-Inspired Official Match Ball for the UEFA Champions League Knock Out Stages and Final – Ball design is inspired by famous national symbol of Wales – – Ball will be used during the knock-out phases and final in Cardiff – – Design from the ball also features in new limited collection... ]]> 2/13/2017 9:00:00 AM 1db36d03-20d9-4de0-ab16-20b44d0e86eb/adidas Releases Mesut Ozil Film to Support Red Limit Collection Launch http://news.adidas.com/GLOBAL/Latest-News/adidas-releases-mesut-ozil-film-to-support-red-limit-collection-launch/s/1db36d03-20d9-4de0-ab16-20b44d0e86eb adidas Releases Mesut Ozil Film to Support Red Limit Collection Launch - Mesut Ozil features in new brand film to launch Red Limit Collection - - Industry-leading BOOST technology features in brand new ACE 17+ PURECONTROL Silo - - Collection available in Stadium,... ]]> 12/2/2016 9:00:00 AM fa72f937-82e1-4e40-b78f-8af45e285d84/adidas Football releases new Red Limit ACE 16+ UltraBOOST http://news.adidas.com/GLOBAL/Latest-News/adidas-football-releases-new-red-limit-ace-16--ultraboost/s/fa72f937-82e1-4e40-b78f-8af45e285d84 adidas Football releases new Red Limit ACE 16+ UltraBOOST - Red Limit ACE 16+ UltraBOOST the latest product from the Limited Collection - - Red Limit ACE 16+ UltraBOOST features black Primeknit upper and red heel counter - - Available in limited numbers... ]]> 11/30/2016 9:00:00 AM f05790bc-aa9d-4587-9e5e-a067a4a786ff/adidas Unveils New ACE and X Boots Designed Specifically for Female Players http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-new-ace-and-x-boots-designed-specifically-for-female-players/s/f05790bc-aa9d-4587-9e5e-a067a4a786ff adidas Unveils New ACE and X Boots Designed Specifically for Female Players - Insights gathered from female players all over the world for the production of adidas’ new Women’s ACE and X boots - - Boots will feature bespoke shape, design, studs and plate - - ACE and X... ]]> 11/29/2016 5:00:00 PM 0654c17e-5fd9-424e-b7db-0cf554069729/adidas Football Launches Red Limit X16 as part of the Red Limit Collection http://news.adidas.com/GLOBAL/Latest-News/adidas-football-launches-red-limit-x16-as-part-of-the-red-limit-collection/s/0654c17e-5fd9-424e-b7db-0cf554069729 adidas Football Launches Red Limit X16 as part of the Red Limit Collection - Red Limit X16 comes in on-pitch, cage and street adaptations - - Red Limit X16 on-pitch and cage versions feature PURECUT SOCK SYSTEM for ultimate fit - - Players such as Gareth Bale, Thomas... ]]> 11/25/2016 9:00:00 AM 12fa2b6e-49ac-417b-8a46-f94a19ce15ed/World’s Greatest Player to Play in the New Red Limit MESSI 16 http://news.adidas.com/GLOBAL/Latest-News/world-s-greatest-player-to-play-in-the-new-red-limit-messi-16/s/12fa2b6e-49ac-417b-8a46-f94a19ce15ed World’s Greatest Player to Play in the New Red Limit MESSI 16 - Red Limit MESSI 16 launched as part of the Red Limit Collection - - Leo Messi to wear Red Limit MESSI 16 on-pitch from 26 th November - - AGILITYKNIT, PUREAGILITY HEEL LINING and SPRINTFRAME... ]]> 11/24/2016 7:00:00 PM 1a3c0ab0-3988-4a98-9c1c-5c52429fb9c4/adidas Football’s New Film Launches Red Limit Collection Including ACE 17+ PURECONTROL and Brand New Street Adaptations http://news.adidas.com/GLOBAL/Latest-News/adidas-football-s-new-film-launches-red-limit-collection-including-ace-17--purecontrol-and-brand-new/s/1a3c0ab0-3988-4a98-9c1c-5c52429fb9c4 adidas Football’s New Film Launches Red Limit Collection Including ACE 17+ PURECONTROL and Brand New Street Adaptations Herzogenaurach, 22 nd November – adidas Football has today announced the launch of its Red Limit collection with a brand new film starring Paul Pogba. The collection introduces the brand new ACE... ]]> 11/22/2016 9:00:00 AM ab68b0a7-6a8b-4937-b00e-5013ef06b271/adidas Reveals a Football Original Re-Imagined with COPA 17 Red Limit http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-a-football-original-re-imagined-with-copa-17-red-limit/s/ab68b0a7-6a8b-4937-b00e-5013ef06b271 adidas Reveals a Football Original Re-Imagined with COPA 17 Red Limit - On-pitch, cage and street versions of COPA 17 revealed in Red Limit colourway - - COPA 17 Red Limit the latest release from adidas’ Limited Collection - - COPA 17 Red Limit features Premium... ]]> 11/16/2016 9:03:00 AM 95ad7ea4-7445-4944-97ca-e7a1863a310e/adidas Launches Limited Collection Mundial Team Modern Craft http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-limited-collection-mundial-team-modern-craft/s/95ad7ea4-7445-4944-97ca-e7a1863a310e adidas Launches Limited Collection Mundial Team Modern Craft - Mundial Team Modern Craft available in all-black and all-white silos - - Shoe pays homage to the iconic Copa Mundial - - The latest release from the Limited Collection - Herzogenaurach, 14 th... ]]> 11/14/2016 10:11:00 AM e67feec9-17e1-4e28-ba10-5adfc88db28a/adidas Unveils Krasava, the Official Match Ball for FIFA Confederations Cup 2016 http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-krasava--the-official-match-ball-for-fifa-confederations-cup-2016/s/e67feec9-17e1-4e28-ba10-5adfc88db28a adidas Unveils Krasava, the Official Match Ball for FIFA Confederations Cup 2016 ↵ New design features striking red pattern to represent a Russian Ruby Ball’s name is often used to describe a beautiful and creative team performance Ball to be used on pitch for the first time... ]]> 11/11/2016 9:12:00 AM 5071c69a-b589-4273-bfa6-815ceb7fa065/DFB Reveal New Kit as FIFA World Cup Winners Continue On Road to Russia 2018 http://news.adidas.com/GLOBAL/Latest-News/dfb-reveal-new-kit-as-fifa-world-cup-winners-continue-on-road-to-russia-2018/s/5071c69a-b589-4273-bfa6-815ceb7fa065 DFB Reveal New Kit as FIFA World Cup Winners Continue On Road to Russia 2018 - Kit is inspired by the away shirt of the World Cup winning DFB team in 1990 - - Iconic design was unveiled in "Urban Football Gallery" in Düsseldorf - - The "Mannschaft" will wear the new kit on the ]]> 11/7/2016 4:40:00 PM dd05b722-d34c-41f9-82ac-0c7d0e34f262/adidas and Parley for the Oceans release Real Madrid and Bayern Munich Jerseys Made From Parley Ocean Plastic http://news.adidas.com/GLOBAL/Latest-News/adidas-and--parley-for-the-oceans-release-real-madrid-and-bayern-munich-jerseys-made-from-parley-oce/s/dd05b722-d34c-41f9-82ac-0c7d0e34f262 adidas and Parley for the Oceans release Real Madrid and Bayern Munich Jerseys Made From Parley Ocean Plastic - Groundbreaking partnership creates first football jerseys made from Parley Ocean Plastic- - Unique jerseys to be worn on-pitch on Saturday 5 and Saturday 26 November – - Kits feature club and... ]]> 11/4/2016 10:33:00 AM 03a547b8-5407-4a2b-a831-75c1f3ebf145/Virtual Meets Real World as adidas Turns Gaming Skills into a Professional Contract Experience http://news.adidas.com/GLOBAL/Latest-News/virtual-meets-real-world-as-adidas-turns-gaming-skills-into-a-professional-contract-experience/s/03a547b8-5407-4a2b-a831-75c1f3ebf145 Virtual Meets Real World as adidas Turns Gaming Skills into a Professional Contract Experience - Football-mad teenagers worldwide offered the chance to emulate the career of Alex Hunter, hero of FIFA17 ‘The Journey’, and win contract experience with adidas through dark social - First... ]]> 10/20/2016 8:41:00 AM 3491d15c-3d5a-4341-a51b-ed68a5c2e96e/adidas Launches Messi16 Space Dust Boots in Distinctive Solar Colourway http://news.adidas.com/GLOBAL/Latest-News/adidas-Launches-Messi16-Space-Dust/s/3491d15c-3d5a-4341-a51b-ed68a5c2e96e adidas Launches Messi16 Space Dust Boots in Distinctive Solar Colourway adidas has today launched Messi16 Space Dust, the latest boots in the Messi range, designed for the most decorated player of all time. ]]> 10/11/2016 8:02:00 AM 8f5c6cfe-6502-4c5a-a7b6-8b87f719038d/adidas Launches New Limited Edition Messi 10/10 Boots to Celebrate the Greatest Number 10 Ever http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-new-limited-edition-messi-10-10-boots-to-celebrate-the-greatest-number-10-ever/s/8f5c6cfe-6502-4c5a-a7b6-8b87f719038d adidas Launches New Limited Edition Messi 10/10 Boots to Celebrate the Greatest Number 10 Ever - Only 100 pairs of new Messi 10/10 boots to be produced worldwide in US size 8.5, the size worn by Messi himself - - Available exclusively in New York, and online at adidas.com and soccer.com -... ]]> 10/7/2016 5:00:00 PM 3ca9516b-cb57-456a-a358-2b63e607dd93/adidas Football Releases New ACE 16+ PURECONTROL UltraBOOST in Triple White http://news.adidas.com/GLOBAL/Latest-News/adidas-football-releases-new-ace-16--purecontrol-ultraboost-in-triple-white/s/3ca9516b-cb57-456a-a358-2b63e607dd93 adidas Football Releases New ACE 16+ PURECONTROL UltraBOOST in Triple White - Triple White silo follows the limited edition Black, Solar Yellow and Vapor Green colourways – - Latest release available in limited numbers from September 28 th – adidas Football has today... ]]> 9/27/2016 6:45:00 PM f11fc8a3-08e0-49f9-9c57-f8a5d6efb194/adidas Football Announces Latest Boot Drop With Stellar Pack http://news.adidas.com/GLOBAL/Latest-News/adidas-Football-Announces-Latest-Boot-Drop-With-Stellar-Pack/s/f11fc8a3-08e0-49f9-9c57-f8a5d6efb194 adidas Football Announces Latest Boot Drop With Stellar Pack adidas Football has today unveiled its Stellar pack boots and the continuation of a journey which started with the release of Mercury Pack, followed by the Speed of Light Pack. ]]> 9/23/2016 8:00:00 AM b12a8476-31ea-464c-b0e9-55ca158e5f5f/adidas Drops Limited Edition Space Craft Boots in ACE 16+ PURECONTROL and X16+ PURECHAOS http://news.adidas.com/GLOBAL/Latest-News/adidas-drops-limited-edition-space-craft-boots-in-ace-16--purecontrol-and-x16--purechaos/s/b12a8476-31ea-464c-b0e9-55ca158e5f5f adidas Drops Limited Edition Space Craft Boots in ACE 16+ PURECONTROL and X16+ PURECHAOS Limited edition silo receives striking gold and black treatment Latest release from adidas Football inspired by reflective spacecraft material and the darkness of space Herzogenaurach, 14th... ]]> 9/14/2016 8:00:00 AM def9e1aa-cb67-4813-8908-191c03e67235/adidas Unveils The Official Match Ball For The European Qualifiers Of The FIFA World Cup 2018 http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-the-official-match-ball-for-the-european-qualifiers-of-the-fifa-world-cup-2018/s/def9e1aa-cb67-4813-8908-191c03e67235 adidas Unveils The Official Match Ball For The European Qualifiers Of The FIFA World Cup 2018 - New design shows off the fans' perspective of the stadium, pitch and match atmosphere – - Red and black bursts of color and heart logo represent the tense heartbeat and the adrenaline rush for fans ]]> 9/2/2016 1:25:00 PM 43885705-6c3f-49db-ad9c-411d49570185/adidas Launches Viper Pack To Continue Early Season Excitement http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-viper-pack-to-continue-early-season-excitement/s/43885705-6c3f-49db-ad9c-411d49570185 adidas Launches Viper Pack To Continue Early Season Excitement - Viper Pack sees X 16+ PURECHAOS and ACE 16+ PURECONTROL re-imagined with intuitive snakeskin graphics - - Purecut Sock System used in X 16+ PURECHAOS to provide ultimate fit - - Non Stop Grip (NSG) ]]> 9/2/2016 9:35:00 AM e6e4ffb4-8bbf-4345-b31a-f15d318e3912/adidas unveils the Official Match Ball for the 2016/17 UEFA Champions League Group Stages http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-the-official-match-ball-for-the-2016-17-uefa-champions-league-group-stages/s/e6e4ffb4-8bbf-4345-b31a-f15d318e3912 adidas unveils the Official Match Ball for the 2016/17 UEFA Champions League Group Stages - New design features messages from players explaining how they win their way - New Official Match Ball seen on-pitch for the first time on 13 th September 2016 Herzogenaurach, August 25 – adidas... ]]> 8/25/2016 8:00:00 AM c6de9f72-ebe5-4173-a835-ae1f911d75a6/adidas Launches FC Bayern Munich Film as part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-fc-bayern-munich-film-as-part-of-first-never-follows-film-series/s/c6de9f72-ebe5-4173-a835-ae1f911d75a6 adidas Launches FC Bayern Munich Film as part of First Never Follows Film Series - Film shows Manuel Neuer, Thomas Müller and David Alaba silencing the critics with their performances - Players seen wearing the new third kit for the 2016/17 season - adidas players debut new Speed ]]> 8/24/2016 7:57:00 AM 3e7bc7b2-df29-4ba3-a7b0-6e5d52fc61ec/adidas Launches Manchester United Film as Part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-manchester-united-film-as-part-of-first-never-follows-film-series/s/3e7bc7b2-df29-4ba3-a7b0-6e5d52fc61ec adidas Launches Manchester United Film as Part of First Never Follows Film Series Herzogenaurach, 12 th August 2016 – adidas has today launched a Manchester United special, as part of its new First Never Follows film series. The film supports the launch of the new third kit for... ]]> 8/12/2016 8:00:00 AM 844c7ae6-62e7-445d-9373-32c131537970/Paul Pogba’s World Record Transfer to Manchester United Celebrated by adidas http://news.adidas.com/GLOBAL/Latest-News/paul-pogba-s-world-record-transfer-to-manchester-united-celebrated-by-adidas/s/844c7ae6-62e7-445d-9373-32c131537970 Paul Pogba’s World Record Transfer to Manchester United Celebrated by adidas - adidas releases a music video to celebrate Pogba joining the club - - Film shows Pogba dancing to a track by UK Grime artist, Stormzy – - Video shuts down speculation of the most talked about transf ]]> 8/9/2016 6:12:00 AM fae68d52-8991-48e4-8cf8-4db3d9f828e0/adidas Launches the Creator Studio Giving Young Fans the Chance to Design Third Kits for World’s Biggest Clubs http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-the-creator-studio-giving-young-fans-the-chance-to-design-third-kits-for-world-s-big/s/fae68d52-8991-48e4-8cf8-4db3d9f828e0 adidas Launches the Creator Studio Giving Young Fans the Chance to Design Third Kits for World’s Biggest Clubs Herzogenaurach, 8 th August 2016 – adidas has today launched an initiative giving football fans around the world a unique chance to design the third jersey for some of the world’s biggest football... ]]> 8/8/2016 8:00:00 AM ba1f3b76-416d-481f-97fc-3fe260d83cd1/adidas Launches Dark Space Pack as Players Prepare for 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-dark-space-pack-as-players-prepare-for-2016-17-season/s/ba1f3b76-416d-481f-97fc-3fe260d83cd1 adidas Launches Dark Space Pack as Players Prepare for 2016/17 Season - All back versions of X 16+ PURECHAOS and ACE 16+ PURECONTROL make up Dark Space Pack - - Purecut Sock System used in X 16+ PURECHAOS to provide ultimate fit - - Non Stop Grip (NSG) technology... ]]> 8/4/2016 8:24:00 AM 63f9adee-62bd-4f06-9060-9a1524c2b4d7/adidas Releases Limited Edition Update of World’s Lightest Football Boot http://news.adidas.com/GLOBAL/Latest-News/adidas-releases-limited-edition-update-of-world-s-lightest-football-boot/s/63f9adee-62bd-4f06-9060-9a1524c2b4d7 adidas Releases Limited Edition Update of World’s Lightest Football Boot Herzogenaurach, 2 nd August – adidas has today showcased its on-going commitment to industry leading product innovation with the launch of a limited edition update of the adidas adizero 99g, the... ]]> 8/2/2016 10:35:00 AM 3304da71-1227-45c1-adce-6bbe830f1b31/adidas Launches Latest in First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-latest-in-first-never-follows-film-series/s/3304da71-1227-45c1-adce-6bbe830f1b31 adidas Launches Latest in First Never Follows Film Series Herzogenaurach, 30 th July 2016 – As part of its new First Never Follows film series, adidas has today launched a selection of bespoke films featuring some of the biggest clubs, players and... ]]> 7/30/2016 7:57:00 AM 2fbea825-9c59-4a6f-9b25-906e5bcbd178/AC Milan Prepares For New Season In Latest adidas First Never Follows Film http://news.adidas.com/GLOBAL/Latest-News/ac-milan-prepares-for-new-season-in-latest-adidas-first-never-follows-film/s/2fbea825-9c59-4a6f-9b25-906e5bcbd178 AC Milan Prepares For New Season In Latest adidas First Never Follows Film AC Milan Prepares For New Season In Latest adidas First Never Follows Film - AC Milan film launches new club third kit for 2016/17 season – - Film sees a figure made up of fan images prepare for... ]]> 7/29/2016 1:56:00 PM b05a1eb6-e215-4f19-98ea-16a41286ae4f/adidas Reveals FC Bayern Munich's Third Kit for 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-fc-bayern-munichs-third-kit-for-2016-2017-season/s/b05a1eb6-e215-4f19-98ea-16a41286ae4f adidas Reveals FC Bayern Munich's Third Kit for 2016/17 Season - New design pays tribute to the club's Bavarian roots– - Players will wear kit as they aim for more Bundesliga and Champions League glory– Munich, 29th July 2016 – Today adidas launched the FC Bayern ]]> 7/29/2016 11:56:00 AM a2b22e08-34e9-4aa9-b281-63d18f9ffeb9/adidas Reveals Manchester United Third Kit for 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-manchester-united-third-kit-for-2016-17-season/s/a2b22e08-34e9-4aa9-b281-63d18f9ffeb9 adidas Reveals Manchester United Third Kit for 2016/17 Season Manchester, 29 th July 2016 - adidas has today launched the new Manchester United third kit for the 2016/17 season, taking inspiration from the club’s early years as Newton Heath LYR Football... ]]> 7/29/2016 9:59:00 AM eed218cb-1bbc-473e-b714-b4fe08dc822e/adidas Launches Juventus Film as part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-juventus-film-as-part-of-first-never-follows-film-series/s/eed218cb-1bbc-473e-b714-b4fe08dc822e adidas Launches Juventus Film as part of First Never Follows Film Series adidas Launches Juventus Film as part of First Never Follows Film Series - Film features Miralem Pjanic, Paulo Dyabala, Alex Sandro and Giorgio Chiellini - - New adidas Speed of Light boots appear... ]]> 7/29/2016 9:08:00 AM 28441af0-e36f-4ef4-aaa8-17844303bfa2/adidas Launches Chelsea Film as part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-chelsea-film-as-part-of-first-never-follows-film-series/s/28441af0-e36f-4ef4-aaa8-17844303bfa2 adidas Launches Chelsea Film as part of First Never Follows Film Series Herzogenaurach, 29 th July 2016 – adidas has today launched a new film starring Diego Costa, Oscar, Nemanja Matic, Gary Cahill, Kenedy and Ruben Loftus-Cheek of Chelsea, as part of its First Never... ]]> 7/29/2016 7:57:00 AM c173e339-b9d7-46dd-9e35-a3dc479b8724/adidas Launches Real Madrid Film as part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-real-madrid-film-as-part-of-first-never-follows-film-series/s/c173e339-b9d7-46dd-9e35-a3dc479b8724 adidas Launches Real Madrid Film as part of First Never Follows Film Series Herzogenaurach, 29 th July 2016 – adidas has today launched a Real Madrid special, as part of its new First Never Follows film series. A number of players from Real Madrid’s UEFA Champions League... ]]> 7/29/2016 6:57:00 AM 14e1e09e-bb11-4221-bd8d-cfa844e4df11/adidas Launches Teaser to Announce Comeback of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-teaser-to-announce-comeback-of-first-never-follows-film-series/s/14e1e09e-bb11-4221-bd8d-cfa844e4df11 adidas Launches Teaser to Announce Comeback of First Never Follows Film Series Herzogenaurach, 28 th July 2016 – Ahead of the new season; there is endless speculation and gossip amongst the media, fans, ex-players and experts about players and clubs – who will succeed and... ]]> 7/28/2016 4:00:00 PM 1a280e9f-ce6f-4a23-bcd5-fcd8dda1bddc/adidas release New Manchester United Home Jersey http://news.adidas.com/GLOBAL/Latest-News/adidas-release-new-manchester-united-home-jersey/s/1a280e9f-ce6f-4a23-bcd5-fcd8dda1bddc adidas release New Manchester United Home Jersey HERZOGAUNAURACH/Manchester, 23 rd JULY 2016: adidas and Manchester United have launched the club's new home jersey for the 2016/17 season, taking inspiration from the club's early years as Newton Heat ]]> 7/23/2016 7:56:00 AM 9d14e842-62ce-403d-8dff-be2c6cacbf7d/adidas unveils exclusive Speed of White Pack for female football stars at the Olympic Games http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-exclusive-speed-of-white-pack-for-female-football-stars-at-the-olympic-games/s/9d14e842-62ce-403d-8dff-be2c6cacbf7d adidas unveils exclusive Speed of White Pack for female football stars at the Olympic Games Herzogenaurach, 18 th July 2016 – adidas Football today released the Speed of White Pack, a range of boots designed specifically for the brand’s female football stars to wear at the Olympic Games... ]]> 7/18/2016 12:42:00 PM 6fa27e6e-eb90-4aa1-afce-d693a190519c/Real Madrid 2016/17 Home Kit Launched by Fans and Influencers from across the Globe http://news.adidas.com/GLOBAL/Latest-News/real-madrid-2016-17-home-kit-launched-by-fans-and-influencers-from-across-the-globe/s/6fa27e6e-eb90-4aa1-afce-d693a190519c Real Madrid 2016/17 Home Kit Launched by Fans and Influencers from across the Globe -Real Madrid stars and selected fans from across the world launch new kits on social media- - Video features Gareth Bale, Karim Benzema, James Rodríguez, Marcelo, Keylor Navas and Zinedine Zidane – - ]]> 7/16/2016 12:41:00 PM e0fbc9da-d46e-46c0-8fb4-42436fe45db3/adidas Reveals AC Milan Away Jersey for the 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-ac-milan-away-jersey-for-the-2016-17-season/s/e0fbc9da-d46e-46c0-8fb4-42436fe45db3 adidas Reveals AC Milan Away Jersey for the 2016/17 Season After the red & black jersey launch in May which is inspired by the definition “We’ll be a team of devils” given by Herbert Kilpin, the founder of AC Milan, the new away kit was conceived in... ]]> 7/15/2016 11:45:00 AM eafe5667-c82f-450c-b10d-6cc2a56d9cc3/adidas Reveals Bayern Munich Away Kit for 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-bayern-munich-away-kit-for-2016-17-season/s/eafe5667-c82f-450c-b10d-6cc2a56d9cc3 adidas Reveals Bayern Munich Away Kit for 2016/17 Season - Club to wear kit as they aim to win a fifth consecutive league title – - New design pays homage the streets of Germany – - For the first time ever, the kit launched live on the club's Facebook page ]]> 7/14/2016 10:30:00 AM b9cafc77-7394-4713-9ad3-56ba75bbf65a/Europe’s most successful club releases 2016/17 home and away kit http://news.adidas.com/GLOBAL/Latest-News/europe-s-most-successful-club-releases-2016-17-home-and-away-kit/s/b9cafc77-7394-4713-9ad3-56ba75bbf65a Europe’s most successful club releases 2016/17 home and away kit Madrid, 14th July 2016 – adidas has today revealed the new Real Madrid home and away kits for the 2016/17 season, as the likes of Gareth Bale, Marcelo, James Rodriguez and Karim Benzema aim for... ]]> 7/14/2016 7:00:00 AM ca767620-93ca-4e1f-8e60-86a3de97fd90/adidas Football Releases Brand New Ace16+ Purecontrol UltraBOOST http://news.adidas.com/GLOBAL/Latest-News/adidas-football-releases-brand-new-ace16--purecontrol-ultraboost/s/ca767620-93ca-4e1f-8e60-86a3de97fd90 adidas Football Releases Brand New Ace16+ Purecontrol UltraBOOST - New Speed of Light pack given makeover to take players from pitch to street – - Revolutionary UltraBOOST ™ sole added to ACE16 + PURECONTROL upper – Herzogenaurach, 13th July 2016 – adidas... ]]> 7/13/2016 7:57:00 AM 001e3c0c-563a-4b0e-8beb-df1180d26cd3/adidas Football releases new Speed of Light boots for 2016/7 season http://news.adidas.com/GLOBAL/Latest-News/adidas-football-releases-new-speed-of-light-boots-for-2016-7-season/s/001e3c0c-563a-4b0e-8beb-df1180d26cd3 adidas Football releases new Speed of Light boots for 2016/7 season - X16+ PURECHAOS, ACE 16+ PURECONTROL and MESSI 16+ PUREAGILITY boots feature in Speed of Light series – - Pack features Solar Red, Solar Yellow and Shock Blue colourways – Herzogenaurach, 12th... ]]> 7/12/2016 10:30:00 AM 927a835e-e2f8-4280-891a-08784fdbed15/adidas Crowned “Most Shareable Brand” of UEFA EURO 2016 http://news.adidas.com/GLOBAL/Latest-News/adidas-crowned-most-shareable-brand-of-uefa-euro-2016/s/927a835e-e2f8-4280-891a-08784fdbed15 adidas Crowned “Most Shareable Brand” of UEFA EURO 2016 - adidas dominates brand battle for content shares around major football moments of the summer - - #FirstNeverFollows campaign “redefines the rules of real time marketing” - - Brand generates more... ]]> 7/12/2016 7:31:00 AM eba4a086-b708-4a4a-9147-730e6925a3dc/adidas Reveal New Chelsea Away Kit for the 2016/17 Season Taking Inspiration from the Streets http://news.adidas.com/GLOBAL/Latest-News/adidas-reveal-new-chelsea-away-kit-for-the-2016-17-season-taking-inspiration-from-the-streets/s/eba4a086-b708-4a4a-9147-730e6925a3dc adidas Reveal New Chelsea Away Kit for the 2016/17 Season Taking Inspiration from the Streets London/Herzogenaurach, 11th July 2016 – Chelsea Football Club and adidas have today unveiled the new away kit for the 2016/17 season. Showing the two faces of the club, the new season kits combine... ]]> 7/11/2016 1:34:00 PM 31efba1e-75b6-4cc8-944e-fdbdb1c04a39/Zinedine Zidane inspires a new generation ahead of the UEFA EURO 2016TM Final http://news.adidas.com/GLOBAL/Latest-News/zinedine-zidane-inspires-a-new-generation-ahead-of-the-uefa-euro-2016tm-final/s/31efba1e-75b6-4cc8-944e-fdbdb1c04a39 Zinedine Zidane inspires a new generation ahead of the UEFA EURO 2016TM Final Paris, 10th July 2016 – As UEFA EURO 2016TM moves into the Final, adidas today unveiled a "First Never Follows" projection on to the façade of the famous Arc de Triomphe monument in the centre of... ]]> 7/10/2016 10:26:00 AM af97c077-c4c9-4efe-bd45-57b00c969d5f/adidas and Juventus Present the Away Jersey for the 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-and-juventus-present-the-away-jersey-for-the-2016-17-season/s/af97c077-c4c9-4efe-bd45-57b00c969d5f adidas and Juventus Present the Away Jersey for the 2016/17 Season - Colour pays tribute to blue kit worn during the club’s UEFA Champions League success in 95/96 season - Drawing inspiration from the club’s own tradition, the new away kit was designed to... ]]> 7/6/2016 10:16:00 AM 73c36b98-0639-4e75-b699-5dd8d91ff060/adidas celebrates Mesut Özil’s unrivalled touch and vision in latest First Never Follows film http://news.adidas.com/GLOBAL/Latest-News/adidas-celebrates-mesut--zil-s-unrivalled-touch-and-vision-in-latest-first-never-follows-film/s/73c36b98-0639-4e75-b699-5dd8d91ff060 adidas celebrates Mesut Özil’s unrivalled touch and vision in latest First Never Follows film Herzogenaurach, 2nd July 2016 – Germany’s king of assists, Mesut Özil, stars in the latest First Never Follows film launched by adidas today, ahead of his country’s quarter-finals clash with Italy... ]]> 7/2/2016 8:56:00 AM 067b1fce-9a33-4dd5-a58d-bbf0dbb5c7a4/Zinedine Zidane to Award adidas Stars with ‘Firsts’ during UEFA EURO 2016TM Knockout Phase http://news.adidas.com/GLOBAL/Latest-News/zinedine-zidane-to-award-adidas-stars-with--firsts--during-uefa-euro-2016tm-knockout-phase/s/067b1fce-9a33-4dd5-a58d-bbf0dbb5c7a4 Zinedine Zidane to Award adidas Stars with ‘Firsts’ during UEFA EURO 2016TM Knockout Phase Herzogenaurach, 25th June 2016 – As UEFA EURO 2016TM moves into the knockout phase, adidas today unveiled the latest “First Never Follows” film in which legendary midfielder, Zinédine Zidane, is... ]]> 6/25/2016 7:57:00 AM 2d88d9df-0514-4c51-bfe6-e494271fd628/adidas Fracas party in Paris http://news.adidas.com/GLOBAL/Latest-News/adidas-fracas-party-in-paris/s/2d88d9df-0514-4c51-bfe6-e494271fd628 adidas Fracas party in Paris To launch the ball, adidas hosted an exclusive event at Cité de la Mode. Miralem Pjanic, who has just signed for Italian champions Juventus, was in attendance to discover Fracas. Some of Paris’... ]]> 6/21/2016 1:08:00 PM 2d303f78-2658-4c5a-8d2d-35b3bf42610e/adidas unveils Fracas, the Official Match Ball of UEFA Euro 2016TM knock-out phase http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-fracas--the-official-match-ball-of-uefa-euro-2016tm-knock-out-phase/s/2d303f78-2658-4c5a-8d2d-35b3bf42610e adidas unveils Fracas, the Official Match Ball of UEFA Euro 2016TM knock-out phase -Ball design captures the excitement and drama of knock-out football- -The name Fracas translates to ‘clamour’ in French -Fracas name chosen by Parisian influencers as adidas celebrates open... ]]> 6/21/2016 12:20:00 PM 43961c32-371f-415f-9c85-21b25e437a30/adidas and German Football Association extend partnership until 2022 http://news.adidas.com/GLOBAL/Latest-News/adidas-and-german-football-association-extend-partnership-until-2022/s/43961c32-371f-415f-9c85-21b25e437a30 adidas and German Football Association extend partnership until 2022 adidas and German Football Association extend partnership until 2022 - Reigning World Champions to extend their over 60-year association with adidas – - "We belong together" says Herbert Hainer, CEO o ]]> 6/20/2016 1:18:00 PM ae867b58-373c-4726-8bdf-879aa88d31e9/adidas celebrates the host nation of UEFA EURO 2016 with limited edition Paris Pack http://news.adidas.com/GLOBAL/Latest-News/adidas-celebrates-the-host-nation-of-uefa-euro-2016-with-limited-edition-paris-pack/s/ae867b58-373c-4726-8bdf-879aa88d31e9 adidas celebrates the host nation of UEFA EURO 2016 with limited edition Paris Pack - Special edition football boot part of adidas Football's Limited Collection – - Disruptive design of red, white and blue represents flag of France - - Available in street and pitch versions of X... ]]> 6/17/2016 7:57:00 AM bf03974c-e87c-4760-8cb7-68eaaccc5ffa/German national team is the focus in the latest First Never Follows film http://news.adidas.com/GLOBAL/Latest-News/german-national-team-is-the-focus-in-the-latest-first-never-follows-film/s/bf03974c-e87c-4760-8cb7-68eaaccc5ffa German national team is the focus in the latest First Never Follows film Herzogenaurach, 16th June – adidas today released the latest First Never Follows film, focussing on the German national team as they aim to follow on from FIFA World Cup glory by lifting the UEFA... ]]> 6/16/2016 3:27:00 PM 20a817c5-431f-4877-ad94-469df7137562/adidas Football focuses on consumers, wins market share and expects record sales in 2016 http://news.adidas.com/GLOBAL/Latest-News/adidas-football-focuses-on-consumers--wins-market-share-and-expects-record-sales-in-2016/s/20a817c5-431f-4877-ad94-469df7137562 adidas Football focuses on consumers, wins market share and expects record sales in 2016 Herzogenaurach/Paris, June 16, 2016 – adidas today announced that its football business is expected to reach new record sales of EUR 2.5 billion in 2016. One year after relaunching its football... ]]> 6/16/2016 1:58:00 PM 60269248-4366-413a-af69-9ed570329488/Wales star Gareth Bale ready to inspire his nation ahead of crucial UEFA EURO 2016TM match in latest First Never Follows film http://news.adidas.com/GLOBAL/Latest-News/wales-star-gareth-bale-ready-to-inspire-his-nation-ahead-of-crucial-uefa-euro-2016tm-match-in-latest/s/60269248-4366-413a-af69-9ed570329488 Wales star Gareth Bale ready to inspire his nation ahead of crucial UEFA EURO 2016TM match in latest First Never Follows film - adidas launches First Never Follows film dedicated to Wales' driving force - - Young football fans celebrate Bale's speed and power - - Bale set for one of the biggest games in the country's... ]]> 6/15/2016 8:07:00 PM 856cf29d-b7d7-4870-bce2-a58f27a596af/adidas celebrates Mercury Pack at exclusive Paris event http://news.adidas.com/GLOBAL/Latest-News/adidas-celebrates-mercury-pack-at-exclusive-paris-event/s/856cf29d-b7d7-4870-bce2-a58f27a596af adidas celebrates Mercury Pack at exclusive Paris event Influencers and trendsetters attend exclusive rooftop event at Cité de la Mode - Mercury Pack inspired by the trophies that players around the world strive to win - X 16+ PURECHAOS and ACE 16+... ]]> 6/14/2016 5:30:00 PM b79df77e-4d8e-4754-bfd6-af97b929004d/Belgian Red Devils Start Bid to Win First Major Trophy with Latest First Never Follows Film http://news.adidas.com/GLOBAL/Latest-News/belgian-red-devils-start-bid-to-win-first-major-trophy-with-latest-first-never-follows-film/s/b79df77e-4d8e-4754-bfd6-af97b929004d Belgian Red Devils Start Bid to Win First Major Trophy with Latest First Never Follows Film - Belgian’s ‘Golden Generation’ celebrated in latest First Never Follows film - - Michy Batshuayi, Moussa Dembele, Thomas Meunier and Axel Witsel star in adidas’ latest film - - adidas launches... ]]> 6/13/2016 6:00:00 PM 43a7fb20-d49b-4043-bc6d-f8862a5b9a0a/Dele Alli ready to take on the best in Europe as he stars in latest First Never Follows film from adidas http://news.adidas.com/GLOBAL/Latest-News/dele-alli-ready-to-take-on-the-best-in-europe-as-he-stars-in-latest-first-never-follows-film-from-ad/s/43a7fb20-d49b-4043-bc6d-f8862a5b9a0a Dele Alli ready to take on the best in Europe as he stars in latest First Never Follows film from adidas Herzogenaurach, 11th June 2016 – One of the world’s most talented young footballers, Dele Alli has continued his meteoric rise as the star of the latest First Never Follows film from adidas, which... ]]> 6/11/2016 9:25:00 AM b0167ff1-bf17-4fd3-a917-aa034590e447/Paul Pogba ACE 16+ PureControl Match Customised Boots http://news.adidas.com/GLOBAL/Latest-News/paul-pogba-ace-16--purecontrol-match-customised-boots/s/b0167ff1-bf17-4fd3-a917-aa034590e447 Paul Pogba ACE 16+ PureControl Match Customised Boots Paul Pogba’s specially customised laceless adidas ACE 16+ PureControl boots to be worn during the opening match of UEFA EURO 2016. ]]> 6/10/2016 5:56:00 PM ebed228a-c20a-416b-8df4-989b912e8a0a/adidas Federations at the UEFA Euro 2016 http://news.adidas.com/GLOBAL/Latest-News/adidas-federations-at-the-uefa-euro-2016/s/ebed228a-c20a-416b-8df4-989b912e8a0a adidas Federations at the UEFA Euro 2016 adidas Federations at the UEFA Euro 2016 ]]> 6/10/2016 4:50:00 PM becd3c16-5773-48e9-94d1-52f4f69a06c5/adidas presents First Never Follows film for Latin America http://news.adidas.com/GLOBAL/Latest-News/adidas-presents-first-never-follows-film-for-latin-america/s/becd3c16-5773-48e9-94d1-52f4f69a06c5 adidas presents First Never Follows film for Latin America - James Rodriguez, Claudio Bravo, Angel Di María and Miguel Layún star in film- - Launch video celebrates players' drive to be first, on and off the pitch - - First Never Follows series announces the ]]> 6/10/2016 3:50:00 PM 486ea661-13f5-4ae4-b61c-cc76830b96a6/Paul Pogba ready to win First major trophy with France as he stars in latest First Never Follows film http://news.adidas.com/GLOBAL/Latest-News/paul-pogba-ready-to-win-first-major-trophy-with-france-as-he-stars-in-latest-first-never-follows-fil/s/486ea661-13f5-4ae4-b61c-cc76830b96a6 Paul Pogba ready to win First major trophy with France as he stars in latest First Never Follows film - Pogba's on and off pitch style celebrated in latest First Never Follows film - - Young football fans pay tribute to Pogba's style - - Pogba ready to lead his country to glory on home turf this summe ]]> 6/9/2016 5:47:00 PM b93aeff9-4faf-4958-bdde-c14a03e08e30/adidas Celebrates Creativity in Football with The Mercury Centre http://news.adidas.com/GLOBAL/Latest-News/adidas-celebrates-creativity-in-football-with-The-Mercury-Centre/s/b93aeff9-4faf-4958-bdde-c14a03e08e30 adidas Celebrates Creativity in Football with The Mercury Centre - Mercury Centre to host appearances from football stars, artists and musicians - - Centre to feature projects showcasing technique, skill, design style and entertainment - - Launch of Mercury Centre ]]> 6/2/2016 1:38:00 PM 15ffee84-f2ff-4d69-97b6-9564743ef94d/Stars of German National Team Receive a High-Speed Delivery from the Sky http://news.adidas.com/GLOBAL/Latest-News/highspeed-delivery-from-the-sky/s/15ffee84-f2ff-4d69-97b6-9564743ef94d Stars of German National Team Receive a High-Speed Delivery from the Sky German national team players Mesut Özil, Thomas Müller, Mats Hummels, Manuel Neuer and Bastian Schweinsteiger received an unexpected high-speed delivery from the sky during their training camp in Swit ]]> 6/1/2016 1:08:00 PM 8ae9153b-2b41-4ea3-92e7-0fe991cb189f/adidas Gamedayplus Launches Two-part Season Finale ahead of UEFA Champions League Final http://news.adidas.com/GLOBAL/Latest-News/adidas-gamedayplus-launches-two-part-season-finale-ahead-of--uefa-champions-league-final/s/8ae9153b-2b41-4ea3-92e7-0fe991cb189f adidas Gamedayplus Launches Two-part Season Finale ahead of UEFA Champions League Final - Real Madrid stars describe what it would mean to win La Undecima - - Fernando Torres recounts his time at Atletico Madrid and his pride at being in the final - - Vice President of Design for... ]]> 5/27/2016 9:18:00 AM a9de1672-9643-4c93-a594-1ae792a8ef96/adidas Inspires Players to Be First with Mercury Pack http://news.adidas.com/GLOBAL/Latest-News/adidas-Inspires-Players-to-Be-First-with-Mercury-Pack/s/a9de1672-9643-4c93-a594-1ae792a8ef96 adidas Inspires Players to Be First with Mercury Pack Herzogenaurach, 20th May 2016 – adidas Football has today unveiled the Mercury Pack, a cutting edge range of boots inspired by the trophies that players around the world strive to win in order to writ ]]> 5/20/2016 7:57:00 AM 7c0fc6bb-a253-4b85-9724-8d8f5350be96/adidas Launches First Film in Series Featuring Global Superstars http://news.adidas.com/GLOBAL/Latest-News/adidas-Launches-First-Film-in-Series-Featuring-Global-Superstars/s/7c0fc6bb-a253-4b85-9724-8d8f5350be96 adidas Launches First Film in Series Featuring Global Superstars - Paul Pogba, Luis Suarez and Mesut Ozil star in new First Never Follows film series - - Each player will have his own unique video as part of the series - - Launch video celebrates players' drive... ]]> 5/20/2016 7:51:00 AM e3af82b3-e1ed-4a39-b6c0-fe1bec459638/adidas and AC Milan launch the Rossoneri Jersey for the 2016/17 season http://news.adidas.com/GLOBAL/Latest-News/adidas-and-ac-milan-launch-the-rossoneri-jersey-for-the-2016-17-season/s/e3af82b3-e1ed-4a39-b6c0-fe1bec459638 adidas and AC Milan launch the Rossoneri Jersey for the 2016/17 season Milan, 14th May 2016 – The new AC Milan home kit for the 2016/17 season will make its debut on pitch at the San Siro in the match against Roma. The jersey takes inspiration from the definition... ]]> 5/14/2016 1:56:00 PM 3b2e9e34-072f-4906-b73f-a1a481608613/adidas and Juventus present the Bianconeri Jersey for the 2016/17 season http://news.adidas.com/GLOBAL/Latest-News/adidas-and-juventus-present-the-bianconeri-jersey-for-the-2016-17-season/s/3b2e9e34-072f-4906-b73f-a1a481608613 adidas and Juventus present the Bianconeri Jersey for the 2016/17 season The second chapter in the story between adidas and Juventus, whose partnership was signed last year and will continue until 2021, marks the birth of the brand new 2016/17 jersey which will boast... ]]> 5/14/2016 8:00:00 AM 4605967f-0fe1-4aef-aaea-40b8bd74616e/Mia san red & white: New kit for FC Bayern Munich http://news.adidas.com/GLOBAL/Latest-News/mia-san-red-white-new-kit-for-fc-bayern-munich/s/4605967f-0fe1-4aef-aaea-40b8bd74616e Mia san red & white: New kit for FC Bayern Munich Herzogenaurach/München, 13.05.2016 – For the Title Winning Party with their fans, the FC Bayern Munich players will be dressing up particularly smart: Together with kit manufacturers adidas, the... ]]> 5/13/2016 8:21:00 AM d5b6fe8f-b6cb-45f1-b156-365762bf8699/David Beckham is United with Famous Fan Stormzy at New-Look adidas Store on Oxford Street http://news.adidas.com/GLOBAL/Latest-News/david-beckham-is-united-with-famous-fan-stormzy-at-new-look-adidas-store-on-oxford-street/s/d5b6fe8f-b6cb-45f1-b156-365762bf8699 David Beckham is United with Famous Fan Stormzy at New-Look adidas Store on Oxford Street London, UK (May 11, 2016) – Crowds gathered on Oxford Street as football icon David Beckham dropped by the newly re-opened adidas store to surprise more than 100 waiting Manchester United fans –... ]]> 5/11/2016 4:09:00 PM b75ae98c-0250-48d8-9f1b-da255f02131b/adidas Release New Manchester United Away Jersey for Forthcoming Season http://news.adidas.com/GLOBAL/Latest-News/adidas-release-new-manchester-united-away-jersey-for-forthcoming-season/s/b75ae98c-0250-48d8-9f1b-da255f02131b adidas Release New Manchester United Away Jersey for Forthcoming Season HERZOGAUNAURACH/Manchester, 11th May 2016: adidas and Manchester United have launched the club’s new away jersey for the 2016/17 season. The jersey has a base colour of collegiate blue, and has... ]]> 5/11/2016 9:47:00 AM 29d229f2-78c5-4492-b211-11b0878c8ffd/New Flamengo Jersey Pays Homage to Libertadores Title of 1981 http://news.adidas.com/GLOBAL/Latest-News/new-flamengo-jersey-pays-homage-to-libertadores-title-of-1981/s/29d229f2-78c5-4492-b211-11b0878c8ffd New Flamengo Jersey Pays Homage to Libertadores Title of 1981 Rio de Janeiro, May 10th, 2016 – Flamengo will kick start the Brazilian championship wearing a victory symbol. The traditional club from Rio will present its new home kit for the season. Inspired... ]]> 5/10/2016 4:17:00 PM 4be8a973-2769-4f79-b1b0-a871c47af2c0/adidas Reveal New Chelsea Home Kit for the 2016/17 Season Themed around the Club’s Fighting Spirit http://news.adidas.com/GLOBAL/Latest-News/adidas-reveal-new-chelsea-home-kit-for-the-2016-17-season-themed-around-the-club-s-fighting-spirit/s/4be8a973-2769-4f79-b1b0-a871c47af2c0 adidas Reveal New Chelsea Home Kit for the 2016/17 Season Themed around the Club’s Fighting Spirit London/Herzogenaurach, 4th May 2016 – Chelsea Football Club and adidas Football today unveil the new home kit for the 2016/17 season. Showing the two facets of the club, the new kit presents the... ]]> 5/4/2016 4:09:00 PM 820e62c8-bd8a-4bcc-9d41-f106309a7fae/adidas Collaborate with Italia Independent on Deadly Focus Boot http://news.adidas.com/GLOBAL/Latest-News/adidas-collaborate-with-italia-independent-on-deadly-focus-boot/s/820e62c8-bd8a-4bcc-9d41-f106309a7fae adidas Collaborate with Italia Independent on Deadly Focus Boot Herzogenaurach, 2nd May – adidas today fused football and fashion, partnering with Italian design company Italia Independent for the launch of the Deadly Focus pack. The special edition versions... ]]> 5/2/2016 8:00:00 AM 7cc39fa1-4e20-4cd3-a1dd-2af91e044fff/adidas’ Most Iconic Boot Gets an Update with the COPA SL http://news.adidas.com/GLOBAL/Latest-News/adidas--most-iconic-boot-gets-an-update-with-the-copa-sl/s/7cc39fa1-4e20-4cd3-a1dd-2af91e044fff adidas’ Most Iconic Boot Gets an Update with the COPA SL Herzogenaurach, 16th April – Football’s most iconic boot has been brought into the 21st century with the release of the COPA SL, the latest product from the Limited Collection - a range of... ]]> 4/16/2016 8:57:00 AM ce420147-780a-480c-9c49-74671dcb8b26/Gareth Bale, Koke and Oliver Torres star in adidas Gamedayplus with guest presenters the F2 Freestylers http://news.adidas.com/GLOBAL/Latest-News/gareth-bale--koke-and-oliver-torres-star-in-adidas-gamedayplus-with-guest-presenters-the-f2-freestyl/s/ce420147-780a-480c-9c49-74671dcb8b26 Gareth Bale, Koke and Oliver Torres star in adidas Gamedayplus with guest presenters the F2 Freestylers Episode 12 of adidas Gamedayplus launched today, taking a look at the players who compete in one of football’s most passionate cities, and fiercest rivalries, the Spanish capital of Madrid. Ahead... ]]> 4/11/2016 6:42:00 PM e41ee755-07ec-4279-b374-90bc5aad8358/Paul Pogba shows off boss cut with ‘dab’ celebration http://news.adidas.com/GLOBAL/Latest-News/paul-pogba-shows-off-boss-cut-with--dab--celebration/s/e41ee755-07ec-4279-b374-90bc5aad8358 Paul Pogba shows off boss cut with ‘dab’ celebration Earlier this month, adidas announced the latest star to join its global roster of footballing talent with Paul Pogba, the hottest property in football, joining the brand. Today, the world’s... ]]> 4/9/2016 3:57:00 PM 8af3587e-3a42-4919-9d72-ae300a9e9f54/adidas Gamedayplus Meets the Stars of the Bernabeu in Real Madrid Special http://news.adidas.com/GLOBAL/Latest-News/adidas-gamedayplus-meets-the-stars-of-the-bernabeu-in-real-madrid-special/s/8af3587e-3a42-4919-9d72-ae300a9e9f54 adidas Gamedayplus Meets the Stars of the Bernabeu in Real Madrid Special Herzogenaurach, Monday 4th April – Ahead of their crunch UEFA Champions League quarter-final tie against Wolfsburg, adidas Gamedayplus were taken behind-the-scenes by some of Real Madrid’s biggest... ]]> 4/5/2016 12:26:00 PM 7e59a252-77a0-4844-89ed-1ee2dbc8e285/Ultimate Weapon for the Game's Most Dangerous Players Receives an Update http://news.adidas.com/GLOBAL/Latest-News/Ultimate-Weapon-for-the-Game-s-Most-Dangerous-Players-Receives-an-Update/s/7e59a252-77a0-4844-89ed-1ee2dbc8e285 Ultimate Weapon for the Game's Most Dangerous Players Receives an Update Herzogenaurach, Tuesday 2nd April – Football's most innovative brand continues to boss pitches everywhere with the launch of the X15+ SL. The boot that has been worn on pitch by some of football's... ]]> 4/1/2016 8:56:00 AM 99d49fac-588b-46e0-966c-c3722f5229e4/adidas Launches New Special Edition Kit for Colombia's National Football Team to Wear at the Copa América Centenario http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-new-special-edition-kit/s/99d49fac-588b-46e0-966c-c3722f5229e4 adidas Launches New Special Edition Kit for Colombia's National Football Team to Wear at the Copa América Centenario adidas and the Colombian Football Federation present the new kit in which the Colombian Football Team will champion the next Copa América Centenario. This special edition will be worn solely during th ]]> 3/30/2016 1:56:00 PM ff9a80dd-8e7c-491e-97b2-566425e8f7ad/Paul Pogba shows he can truly boss everything by juggling mobile phone http://news.adidas.com/GLOBAL/Latest-News/paul-pogba-shows-he-can-truly-boss-everything-by-juggling-mobile-phone/s/ff9a80dd-8e7c-491e-97b2-566425e8f7ad Paul Pogba shows he can truly boss everything by juggling mobile phone Today, adidas released the second video in a series of short clips to announce Paul Pogba’s long term partnership with the brand and the release of the new blue ACE 16+ Purecontrol.The midfield... ]]> 3/25/2016 8:56:00 AM 42ef2b8c-e4bb-4731-ba97-f4457d4e142c/Paul Pogba bosses it backstage with new ACE 16+Purecontrol http://news.adidas.com/GLOBAL/Latest-News/Paul-Pogba-bosses-it-backstage-with-new-ACE-16-Purecontrol/s/42ef2b8c-e4bb-4731-ba97-f4457d4e142c Paul Pogba bosses it backstage with new ACE 16+Purecontrol Last week, adidas and the world’s most in demand footballer Paul Pogba announced that they had joined forces and signed a long term partnership. Pogba is one of the hottest properties in the game... ]]> 3/23/2016 4:57:00 PM 665c8edd-c6f4-4479-aec6-d8e7fd24aeac/adidas Presents New Kit For Argentina’s National Football Team http://news.adidas.com/GLOBAL/Latest-News/adidas-presents-new-kit-for-argentina-s-national-football-team/s/665c8edd-c6f4-4479-aec6-d8e7fd24aeac adidas Presents New Kit For Argentina’s National Football Team Buenos Aires, March 21st, 2016 – adidas revealed today the new design for Argentina’s National Football Team’s new kit, which will be worn during Copa América Centenario and the Southamerican... ]]> 3/23/2016 1:11:00 PM 854b74b7-e29c-4a56-9313-6d3b04125283/World's first high performance laceless boot gets colour update http://news.adidas.com/GLOBAL/Latest-News/world-s-first-high-performance-laceless-boot-gets-colour-update/s/854b74b7-e29c-4a56-9313-6d3b04125283 World's first high performance laceless boot gets colour update In January this year, adidas proved themselves to be football’s most innovative brand yet again by revealing the ACE 16+ PURECONTROL, the world’s first high performance laceless boot. Since then,... ]]> 3/22/2016 8:56:00 AM bb6ddf3a-d754-44a3-8376-aca3b4b17255/adidas and Porsche Design join forces to reveal co-created Porsche Design Sport 16 FG boot http://news.adidas.com/GLOBAL/Latest-News/adidas-and-Porsche-Design-join-forces-to-reveal-co-created-Porsche-Design-Sport-16-FG-boot/s/bb6ddf3a-d754-44a3-8376-aca3b4b17255 adidas and Porsche Design join forces to reveal co-created Porsche Design Sport 16 FG boot Two of the most recognised German brands have collaborated to make a co-created performance boot – the Porsche Design Sport 16 FG. The boot is the latest to be released from the Limited Collection... ]]> 3/21/2016 7:36:00 PM ed3ff2b6-8e43-4f48-af2f-a2ceb9c258eb/Stars of the future discuss their biggest inspirations in Episode 5 of Backed by Messi http://news.adidas.com/GLOBAL/Latest-News/stars-of-the-future-discuss-their-biggest-inspirations-in-episode-5-of-backed-by-messi/s/ed3ff2b6-8e43-4f48-af2f-a2ceb9c258eb Stars of the future discuss their biggest inspirations in Episode 5 of Backed by Messi Today, adidas launched 'Inspiration and Motivation', the latest episode of Backed by Messi – a series of videos following the development of ten young stars of the future, handpicked to join Team... ]]> 3/21/2016 9:35:00 AM 43fbcc94-8661-41f6-9a57-201a634a0c3b/adidas And Paul Pogba Join Creative Forces http://news.adidas.com/GLOBAL/Latest-News/adidas-and-paul-pogba-join-creative-forces/s/43fbcc94-8661-41f6-9a57-201a634a0c3b adidas And Paul Pogba Join Creative Forces adidas is proud to announce that today (Tuesday 16 March) Paul Pogba, the world's most in demand footballer, has chosen to sign a long term partnership with the world's biggest football brand.From his ]]> 3/16/2016 9:10:00 AM d9d41020-f469-429c-bae0-375678da3e61/adidas Reveals Hot New Limited Collection Fluid & Etch Pack http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-hot-new-limited-collection-fluid---etch-pack/s/d9d41020-f469-429c-bae0-375678da3e61 adidas Reveals Hot New Limited Collection Fluid & Etch Pack adidas continues to drive innovation in football in 2016. Fresh from the launch of the ACE 16+ PURECONTROL, the world’s first high performance laceless football boot, adidas today released their... ]]> 3/15/2016 3:14:00 PM b9700461-fb56-40dc-adca-990b7dc72a3b/adidas reveals new kit for Mexico's National Football Team http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-new-kit-for-mexico-s-national-football-team/s/b9700461-fb56-40dc-adca-990b7dc72a3b adidas reveals new kit for Mexico's National Football Team Mexico City, March 3rd, 2016 - adidas and the Mexican Football Federation revealed the new kit for Mexico's National Football Team, which will debut on March 29th in the Estadio Azteca and which will ]]> 3/4/2016 2:57:00 AM da248d42-9db2-4ed7-858a-c643ca4e3002/Crafted for Leo Messi. Built to win. The new Messi15 boot http://news.adidas.com/GLOBAL/Latest-News/crafted-for-leo-messi.-built-to-win.-the-new-messi15-boot/s/da248d42-9db2-4ed7-858a-c643ca4e3002 Crafted for Leo Messi. Built to win. The new Messi15 boot adidas Football has today presented five time Ballon d'Or winner Lionel Messi with a new colourway of his signature Messi 15 boot. The boot, designed specifically for Messi's iconic close control drib ]]> 2/24/2016 10:02:00 AM 075b885f-2206-4a79-95c9-252e7d8078fe/adidas Gamedayplus take extensive look at the ACE 16+ PURECONTROL with Koke, the F2 Freestylers and a trip to adidas HQ http://news.adidas.com/GLOBAL/Latest-News/adidas-gamedayplus-take-extensive-look-at-the-ace-16--purecontrol-with-koke--the-f2-freestylers-and-/s/075b885f-2206-4a79-95c9-252e7d8078fe adidas Gamedayplus take extensive look at the ACE 16+ PURECONTROL with Koke, the F2 Freestylers and a trip to adidas HQ - Spanish midfielder shows off his accuracy and total control in new laceless boots -- F2 Freestylers boss the pitch in guest presenting role -- Exclusive behind-the-scenes footage inside adidas... ]]> 2/22/2016 7:45:00 PM 4275dc35-143e-4a4f-b70e-bf9f7f8fe9da/adidas Gamedayplus visits the Bernabeu in Real Madrid Special http://news.adidas.com/GLOBAL/Latest-News/adidas-gamedayplus-visits-the-bernabeu-in-real-madrid-special/s/4275dc35-143e-4a4f-b70e-bf9f7f8fe9da adidas Gamedayplus visits the Bernabeu in Real Madrid Special - Marcelo shows off his skills off the pitch with basketball freestyle -- Alvaro Arbeloa describes playing under a club legend as manager -- Keylor Navas demonstrates his unique goalkeeping... ]]> 2/15/2016 7:42:00 PM dc06fdfc-7ac9-424f-8027-6a05c5e174a2/adidas Stars Show Off Boss Moves in Ace 16+ Purecontrol http://news.adidas.com/GLOBAL/Latest-News/adidas-stars-show-off-boss-moves-in-ace-16--purecontrol/s/dc06fdfc-7ac9-424f-8027-6a05c5e174a2 adidas Stars Show Off Boss Moves in Ace 16+ Purecontrol - Ozil, Oscar, Dele Alli and freestyle stars feature in launch film for adidas' laceless boot -- adidas assets perform series of boss skills wearing Ace 16+ Purecontrol -- Ace 16+ Purecontrol... ]]> 1/27/2016 4:57:00 PM e62509ec-ad2a-4f59-a606-d9c65f7fc92b/Demand for adidas Ace 16+ Purecontrol Hits Record Levels http://news.adidas.com/GLOBAL/Latest-News/demand-for-adidas-ace-16--purecontrol-hits-record-levels/s/e62509ec-ad2a-4f59-a606-d9c65f7fc92b Demand for adidas Ace 16+ Purecontrol Hits Record Levels - Cutting edge boot becomes huge success with players of all levels –- Early sales of world's first high performance laceless boot break previous records for adidas -- 3 months' worth of sales in firs ]]> 1/27/2016 9:54:00 AM 711b6456-dee5-4a76-9d09-f3ebf0058c32/Boss Everyone in adidas Ace 16 Primeknit http://news.adidas.com/GLOBAL/Latest-News/boss-everyone-in-adidas-ace-16-primeknit/s/711b6456-dee5-4a76-9d09-f3ebf0058c32 Boss Everyone in adidas Ace 16 Primeknit 2016 has already seen adidas make its mark with the ground-breaking release of the ACE 16+ PURECONTROL, the world's first high performance laceless boot. Today, adidas has revealed the ACE 16.1 PRIMEK ]]> 1/25/2016 9:24:00 AM 0cf09cb9-04b8-4634-9411-883cb93bdaec/Chelsea’s king of control bosses it in the new adidas Ace 16+ Purecontrol http://news.adidas.com/GLOBAL/Latest-News/chelsea-s-king-of-control-bosses-it-in-the-new-adidas-ace-16--purecontrol/s/0cf09cb9-04b8-4634-9411-883cb93bdaec Chelsea’s king of control bosses it in the new adidas Ace 16+ Purecontrol - adidas release vine to celebrate Oscar bossing the game -- Vine is part of a series of ”Boss the game” stunts with adidas assets -Herzogenaurach, Wednesday 20th January – adidas stars all over... ]]> 1/22/2016 12:09:00 PM 7f2d1cf0-be32-4a29-a754-f212d93631c6/Mesut Ozil takes chewing trick to boss level in the new Ace 16+ Purecontrol http://news.adidas.com/GLOBAL/Latest-News/mesut-ozil-takes-chewing-trick-to-boss-level-in-the-new-ace-16--purecontrol/s/7f2d1cf0-be32-4a29-a754-f212d93631c6 Mesut Ozil takes chewing trick to boss level in the new Ace 16+ Purecontrol - adidas release clip to celebrate Ozil bossing the game -- Video part of a series of ”Boss the game” clips with adidas assets -Herzogenaurach, 18th of January 2016 – adidas stars all over the... ]]> 1/22/2016 12:09:00 PM