adidas NEWS STREAM > GLOBAL > latest news > RUNNING http://news.adidas.com/GLOBAL/Latest-News/RUNNING 1a967d23-3a0d-4be3-baec-b1b22ffd77b2/adidas Unveils Designs for Ground-Breaking AM4LDN and AM4PAR Shoes http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-designs-for-ground-breaking-am4ldn-and-am4par-shoes/s/1a967d23-3a0d-4be3-baec-b1b22ffd77b2 adidas Unveils Designs for Ground-Breaking AM4LDN and AM4PAR Shoes - AM4LDN on sale from tomorrow (Thursday 19 October) with AM4PAR to follow next week (Thursday 26 October) - - Designs are first product to come adidas SPEEDFACTORY facility allowing for shoes to... ]]> 10/18/2017 5:14:00 PM 8d9e5309-0bbb-4ee5-9376-78ae701d452b/adidas Launches AM4 Project in Landmark Moment for SPEEDFACTORY Facility http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-am4-project-in-landmark-moment-for-speedfactory-facility/s/8d9e5309-0bbb-4ee5-9376-78ae701d452b adidas Launches AM4 Project in Landmark Moment for SPEEDFACTORY Facility adidas Made For London (AM4LDN) shoe is first in a series of individually designed and manufactured shoes adidas will release in six key cities around the world SPEEDFACTORY will allow for... ]]> 10/4/2017 4:48:00 PM 4a18bbd1-72a2-4e62-a344-e549b856d114/USE AUTUMNAL WEATHER AS A CHANCE TO RUN IN YOUR ELEMENT WITH THE NEW ADIDAS ULTRABOOST ALL TERRAIN FAMILY http://news.adidas.com/GLOBAL/Latest-News/use-autumnal-weather-as-a-chance-to-run-in-your-element-with-the-new-adidas-ultraboost-all-terrain-f/s/4a18bbd1-72a2-4e62-a344-e549b856d114 USE AUTUMNAL WEATHER AS A CHANCE TO RUN IN YOUR ELEMENT WITH THE NEW ADIDAS ULTRABOOST ALL TERRAIN FAMILY adidas updates the iconic UltraBOOST with design features to withstand the most unpredictable weather Splash water-repellent adidas Primeknit and reflective elements helps the wearer run greater... ]]> 9/26/2017 7:42:00 AM 13af64a8-690f-4797-95c0-6d5da8516cb0/adidas’ fastest long-distance runners to compete in a limited edition update of the adidas adizero Sub2 at Berlin marathon http://news.adidas.com/GLOBAL/Latest-News/adidas--fastest-long-distance-runners-to-compete-in-a-limited-edition-update-of-the-adidas-adizero-s/s/13af64a8-690f-4797-95c0-6d5da8516cb0 adidas’ fastest long-distance runners to compete in a limited edition update of the adidas adizero Sub2 at Berlin marathon The adidas adizero Sub2, featuring BOOST Light technology, is adidas Running’s lightest, fastest racing BOOST shoe ever created Inspired by clouds, for the first time ever, BOOST is reimagined in... ]]> 9/22/2017 8:00:00 AM 25feb0eb-efff-4d19-a317-176d1aa19603/Olympic Champions Shaunae Miller-Uibo and Wayde Van Niekerk Debut World’s First Parley Running Spike at the IAAF World Championships http://news.adidas.com/GLOBAL/Latest-News/olympic-champions-shaunae-miller-uibo-and-wayde-van-niekerk-debut--world-s-first-parley-running-spik/s/25feb0eb-efff-4d19-a317-176d1aa19603 Olympic Champions Shaunae Miller-Uibo and Wayde Van Niekerk Debut World’s First Parley Running Spike at the IAAF World Championships The Prime SP Parley is the first sprint spike to combine high-performance 3D knit and 360-degree Primeknit technology for a lighter, more breathable upper Each pair contains Parley Ocean Plastic™... ]]> 8/8/2017 8:00:00 AM 80a7621c-42b9-4f29-9681-7106fdc89048/adidas Running Release The First Ever Parley Edition Of Their Fastest Silhouette – The adizero Prime Parley http://news.adidas.com/GLOBAL/Latest-News/adidas-running-release-the-first-ever-parley-edition-of-their-fastest-silhouette---the-adizero-prime/s/80a7621c-42b9-4f29-9681-7106fdc89048 adidas Running Release The First Ever Parley Edition Of Their Fastest Silhouette – The adizero Prime Parley Launched at the IAAF World Championships, the footwear features marathon world record holding adios sole for unparalleled speed Olympic gold medallist sprinters Wayde Van Niekerk, Yohan Blake,... ]]> 8/4/2017 2:00:00 PM c67ab945-1894-4f5a-bce1-77203e989730/BORN FROM CULTURE, EVOLVED FOR RUNNING PERFORMANCE - THE FIRST-EVER ULTRABOOST LACELESS IS UNLEASHED http://news.adidas.com/GLOBAL/Latest-News/born-from-culture--evolved-for-running-performance---the-first-ever-ultraboost-laceless-is-unleashed/s/c67ab945-1894-4f5a-bce1-77203e989730 BORN FROM CULTURE, EVOLVED FOR RUNNING PERFORMANCE - THE FIRST-EVER ULTRABOOST LACELESS IS UNLEASHED adidas releases the most intuitive UltraBOOST to date and the first laceless high-performance running shoe Integrated functionality, simplicity and contouring create a new approach for running... ]]> 7/27/2017 2:00:00 PM 05140c7e-b9f1-4010-8a4e-6f52fb357293/ADIDAS REVEALS ULTRABOOST X IN NEW, STRIKING MYSTERY BLUE COLOURWAY http://news.adidas.com/GLOBAL/Latest-News/adidas-dezvaluie-ultraboost-x--intr-o-noua-nuanta-atractiva-si-misterioasa-de-albastru/s/05140c7e-b9f1-4010-8a4e-6f52fb357293 ADIDAS REVEALS ULTRABOOST X IN NEW, STRIKING MYSTERY BLUE COLOURWAY Herzogenaurach, Germany, June 12, 2017 : adidas Running today added an eye-catching mistery blue colourway to its UltraBOOST X collection for FW17, giving female runners a fresh new way to stand... ]]> 6/12/2017 12:00:00 AM 20227892-21d5-4e49-a75b-db7fb1122965/ADIDAS AND PARLEY TURN NEW YORK CITY BLUE WITH THEIR INAUGURAL 5K RUN TO RAISE AWARENESS FOR THE OCEANS http://news.adidas.com/GLOBAL/Latest-News/adidas-and-parley-turn-new-york-city-blue-with-their-inaugural-5k-run-to-raise-awareness-for-the-oce/s/20227892-21d5-4e49-a75b-db7fb1122965 ADIDAS AND PARLEY TURN NEW YORK CITY BLUE WITH THEIR INAUGURAL 5K RUN TO RAISE AWARENESS FOR THE OCEANS • More than 550 runners take part in Run For The Oceans through New York City at night, turning the city streets blue • adidas and Parley collaborate during World Oceans Day week to demonstrate... ]]> 6/9/2017 12:32:00 PM a5b8161d-edee-47e5-8bea-6ed553449ad4/ADIDAS INTRODUCES NEW COLOURWAY TO ADIDAS x PARLEY FOOTWEAR RANGE, REFERENCING CORAL BLEACHING http://news.adidas.com/GLOBAL/Latest-News/adidas-introduces-new-colourway-to-adidas-x-parley-footwear-range--referencing-coral-bleaching/s/a5b8161d-edee-47e5-8bea-6ed553449ad4 ADIDAS INTRODUCES NEW COLOURWAY TO ADIDAS x PARLEY FOOTWEAR RANGE, REFERENCING CORAL BLEACHING Herzogenaurach, June 1st, 2017 – adidas today unveiled a new white Parley edition of its pinnacle running footwear models UltraBOOST, UltraBOOST X and UltraBOOST Uncaged, injecting purpose into... ]]> 6/1/2017 2:02:00 PM 4a42fc0d-cc38-4a75-a28d-a2686333e103/adidas x Parley run for the Oceans – a Global Running movement demonstrating how sport has the power to change lives and inspire positive action http://news.adidas.com/GLOBAL/Latest-News/adidas-x-parley-run-for-the-oceans---a-global-running-movement-demonstrating-how-sport-has-the-power/s/4a42fc0d-cc38-4a75-a28d-a2686333e103 adidas x Parley run for the Oceans – a Global Running movement demonstrating how sport has the power to change lives and inspire positive action • adidas x Parley launch their first global initiative to raise awareness and inspire collective action to help save the oceans from the threat of plastic waste • During World Oceans Day week,... ]]> 5/25/2017 2:00:00 PM 234bb863-c839-4d61-b879-90dc81c4f471/adidas Running invited street runners from around the globe to race against elite athletes in Berlin to put the new PureBOOST DPR shoe to the ultimate test http://news.adidas.com/GLOBAL/Latest-News/adidas-running-invited-street-runners-from-around-the-globe-to-race-against-elite-athletes-in-berlin/s/234bb863-c839-4d61-b879-90dc81c4f471 adidas Running invited street runners from around the globe to race against elite athletes in Berlin to put the new PureBOOST DPR shoe to the ultimate test - Elite athletes challenge over 100 runners to sprint against them during ‘The Art of Street Running’ experience - adidas’ community of global runners harnessed the energy of the city during a... ]]> 5/20/2017 6:01:00 AM f6063bb7-44d4-4904-b792-ac9c3072451d/Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience http://news.adidas.com/GLOBAL/Latest-News/Take-on-the-city-with-adidas-PureBOOST-DPR--engineered-to-deliver-a-raw--real-and-adaptive-street-ru/s/f6063bb7-44d4-4904-b792-ac9c3072451d Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience adidas’ latest PureBOOST innovation delivers an immersive urban running experience Dropped low and wide, it takes runners closer to the streets Signature BOOST technology with a new 8mm... ]]> 5/4/2017 2:00:00 PM 3c6aeb3f-4fbd-4d72-ad10-b3c135a4883d/Performance with purpose; adidas introduces Parley editions of game-changing running footwear http://news.adidas.com/GLOBAL/Latest-News/performance-with-purpose--adidas-introduces-parley-editions-of-game-changing-running-footwear/s/3c6aeb3f-4fbd-4d72-ad10-b3c135a4883d Performance with purpose; adidas introduces Parley editions of game-changing running footwear New Parley editions of UltraBOOST, UltraBOOST X, and UltraBOOST Uncaged announced - Made with Parley Ocean Plastic™, the latest designs in blue colourway inspired by the shades of the oceans will... ]]> 4/21/2017 8:00:00 AM f786fbd6-63e6-4cb6-af37-7565dec8ca5a/adidas partners with Kathrine Switzer and 261 Fearless, to celebrate the 50 year anniversary of her iconic Boston Marathon debut http://news.adidas.com/GLOBAL/Latest-News/adidas-partners-with-kathrine-switzer-and-261-fearless--to-celebrate-the-50-year-anniversary-of-her-/s/f786fbd6-63e6-4cb6-af37-7565dec8ca5a adidas partners with Kathrine Switzer and 261 Fearless, to celebrate the 50 year anniversary of her iconic Boston Marathon debut adidas will support Kathrine Switzer as she runs the Boston Marathon to champion fearless, female runners adidas partners with Kathrine Switzer and the 261 Fearless community ahead of this year’s... ]]> 4/11/2017 7:45:00 AM 1415ca23-708e-49ac-815b-0ea56279e489/adidas makes serious strides in Sub2 marathon race with win in Tokyo http://news.adidas.com/GLOBAL/Latest-News/adidas-makes-serious-strides-in-sub2-marathon-race-with-win-in-tokyo/s/1415ca23-708e-49ac-815b-0ea56279e489 adidas makes serious strides in Sub2 marathon race with win in Tokyo Herzogenaurach, February 26, 2017 – adidas and Wilson Kipsang were victorious in Tokyo, while debuting the adidas adizero Sub2. adidas Running’s latest innovation, the revolutionary shoe was... ]]> 2/26/2017 9:27:00 AM cbcfed7b-b3bb-4a77-bcff-73a3927bddb9/adidas launches ambitious Sub2 programme with the introduction of its adizero Sub2 marathon shoe http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-ambitious-sub2-programme-with-the-introduction-of-its-adizero-sub2-marathon-shoe/s/cbcfed7b-b3bb-4a77-bcff-73a3927bddb9 adidas launches ambitious Sub2 programme with the introduction of its adizero Sub2 marathon shoe Herzogenaurach, February 24, 2017 – adidas today announced the adidas adizero Sub2 , a revolutionary marathon shoe created to take athletes below the two-hour barrier. The first step in the... ]]> 2/24/2017 2:00:00 PM 40ecedd4-1741-46ff-94de-e18e6579bb0a/The Greatest Running Shoe Ever Designed For Women - The Ultraboost X – Has Landed http://news.adidas.com/GLOBAL/Latest-News/the-greatest-running-shoe-ever-designed-for-women---the-ultraboost-x---has-landed/s/40ecedd4-1741-46ff-94de-e18e6579bb0a The Greatest Running Shoe Ever Designed For Women - The Ultraboost X – Has Landed San Francisco, USA, February 6, 2017: An epic two-day running event – featuring leading athletes and influencers from around the world – to launch the new adidas UltraBOOST X, the latest innovation cr ]]> 2/8/2017 4:44:00 AM b9fdf772-286c-4bef-9e33-3522252db096/ADIDAS REDEFINES PINNACLE PERFORMANCE SHOE FOR WOMEN – INTRODUCING ULTRABOOST X http://news.adidas.com/GLOBAL/Latest-News/adidas-redefines-pinnacle-performance-shoe-for-women---introducing-ultraboost-x/s/b9fdf772-286c-4bef-9e33-3522252db096 ADIDAS REDEFINES PINNACLE PERFORMANCE SHOE FOR WOMEN – INTRODUCING ULTRABOOST X Herzogenaurach, Germany, February 6, 2017: adidas Running today presents the latest version of its iconic UltraBOOST shoe, designed to give female runners their greatest running experience. The... ]]> 2/6/2017 3:02:00 PM bd0e179f-ce78-44a6-a60d-ff40698a8c9e/Escape the grid and explore your city in the new adidas PureBOOST http://news.adidas.com/GLOBAL/Latest-News/escape-the-grid-and-explore-your-city-in-the-new-adidas-pureboost/s/bd0e179f-ce78-44a6-a60d-ff40698a8c9e Escape the grid and explore your city in the new adidas PureBOOST Herzogenaurach, Germany [26.01.2017]: adidas Running today revealed the new adidas PureBOOST shoe. Inspired and created for runners who treat every step as a chance to explore, PureBOOST features... ]]> 1/26/2017 12:59:00 PM 1c2ea0f1-abcf-4f88-a528-ef82e6ea348c/adidas Unveils Futurecraft Biofabric - World's First Performance Shoe Made from Biosteel Fiber http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-futurecraft-biofabric---world-s-first-performance-shoe-made-from-biosteel-fiber/s/1c2ea0f1-abcf-4f88-a528-ef82e6ea348c adidas Unveils Futurecraft Biofabric - World's First Performance Shoe Made from Biosteel Fiber - The adidas Futurecraft Biofabric features include being 100% biodegradable through a fully natural process - - adidas has partnered with AMSilk for the first premium innovation footwear made... ]]> 11/18/2016 12:02:00 PM 9a651180-cec8-40f0-a956-1234eabd5593/adizero adios boost 3.0 recognised by Runner’s World International for Best Update Award http://news.adidas.com/GLOBAL/Latest-News/adizero-adios-boost-3.0-recognised-by-runner-s-world-international-for-best-update-award/s/9a651180-cec8-40f0-a956-1234eabd5593 adizero adios boost 3.0 recognised by Runner’s World International for Best Update Award Herzogenaurach, November 9, 2016 – This week, adidas Running was presented with the esteemed Runner’s World International Best Update Award for its adizero adios 3.0 shoe, the latest iteration of... ]]> 11/10/2016 9:02:00 AM 597f4de8-ef19-49ee-8283-30f025dbe894/adidas unveils UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-ultraboost-uncaged-parley--the-first-mass-produced-running-shoe-made-from-parley-ocea/s/597f4de8-ef19-49ee-8283-30f025dbe894 adidas unveils UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic - UltraBOOST Uncaged Parley is the first step in the company’s commitment to creating one million pairs of shoes made with Parley Ocean Plastic by end of 2017 – - The adidas and Parley partnership... ]]> 11/4/2016 8:59:00 AM 660af584-9bca-4f68-829d-9053a4da00e7/adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-first-futurecraft-shoe-created-at-industry-changing-speedfactory-facility/s/660af584-9bca-4f68-829d-9053a4da00e7 adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility ↵ - SPEEDFACTORY seen as the ultimate in Futurecraft with facility able to create completely unique product through high-speed process - - First product – the adidas Futurecraft M.F.G. (Made for... ]]> 9/21/2016 6:31:00 PM 01d0103d-3804-4603-b5f9-ca930acca97e/adidas' first SPEEDFACTORY lands in Germany http://news.adidas.com/GLOBAL/Latest-News/adidas-errichtet-erste-speedfactory-in-deutschland/s/01d0103d-3804-4603-b5f9-ca930acca97e adidas' first SPEEDFACTORY lands in Germany adidas today revealed a first glimpse into the future of production with its pilot SPEEDFACTORY in Germany. Using automated manufacturing to bring production to where the consumer is, SPEEDFACTORIES c ]]> 12/9/2015 2:41:00 PM 63ef66e7-9926-4acc-981c-b921fc2a65da/adidas' Mary Keitany Wins Back-to-Back NYC Marathons with the Energy Return of BOOST http://news.adidas.com/GLOBAL/Latest-News/adidas--mary-keitany-wins-back-to-back-nyc-marathons-with-the-energy-return-of-boost/s/63ef66e7-9926-4acc-981c-b921fc2a65da adidas' Mary Keitany Wins Back-to-Back NYC Marathons with the Energy Return of BOOST adidas elite runner Mary Keitany won her second straight NYC Marathon title with a time of 2:24:25 wearing adizero Adios BOOST. ]]> 11/1/2015 7:15:00 PM 8b1cf610-fbd9-4f16-b0b4-ed7721b3fe00/adidas Adds Activity Tracking Capability to FIT SMART http://news.adidas.com/GLOBAL/Latest-News/adidas-adds-activity-tracking-capability-to-fit-smart/s/8b1cf610-fbd9-4f16-b0b4-ed7721b3fe00 adidas Adds Activity Tracking Capability to FIT SMART adidas today announced an update to its FIT SMART fitness band, now making achieving fitness and daily activity goals more accessible than ever before. For the first time, the category-leading heart r ]]> 10/19/2015 3:14:00 PM 8099a318-f9e7-45d8-9887-42c3dde5e6fd/adidas Breaks the Mold with 3D-Printed Performance Footwear http://news.adidas.com/GLOBAL/Latest-News/adidas-breaks-the-mold-with-3d-printed-performance-footwear/s/8099a318-f9e7-45d8-9887-42c3dde5e6fd adidas Breaks the Mold with 3D-Printed Performance Footwear Herzogenaurach, October 7th, 2015 – adidas today unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs ]]> 10/7/2015 3:29:00 PM 4d02e0fa-15d9-4f2b-acb5-ead071accee2/adidas Teams Up with Influencers to Show the World, This Is Energy Running http://news.adidas.com/GLOBAL/Latest-News/adidas-teams-up-with-influencers-to-show-the-world--this-is-energy-running/s/4d02e0fa-15d9-4f2b-acb5-ead071accee2 adidas Teams Up with Influencers to Show the World, This Is Energy Running Today, adidas launched a global campaign introducing a cast of influencers from Rio de Janeiro, New York City, London, Moscow and Tokyo inviting runners to join the Energy Running trend taking over ci ]]> 9/1/2015 5:00:00 PM fd1b80a2-e2fa-48ad-899a-b0215539bb96/adidas releases unique chrome treated 'Eskolaite Pack' http://news.adidas.com/GLOBAL/Latest-News/adidas-releases-unique-chrome-treated-eskolaite-pack/s/fd1b80a2-e2fa-48ad-899a-b0215539bb96 adidas releases unique chrome treated 'Eskolaite Pack' Herzogenaurach, 16th August 2015 – In 2015, adidas launched a football revolution with the launch of ACE and X. For the first time, boots were designed specifically for the two players in the modern g ]]> 8/16/2015 8:01:00 AM af98ec1c-d64f-448a-9fe1-b6051added4e/adidas Group acquires Runtastic http://news.adidas.com/GLOBAL/Latest-News/adidas-Group-acquires-Runtastic/s/af98ec1c-d64f-448a-9fe1-b6051added4e adidas Group acquires Runtastic The adidas Group and runtastic GmbH today announced that adidas AG has acquired all outstanding shares of runtastic GmbH. The transaction values Runtastic at an enterprise value of € 220 million.In li ]]> 8/6/2015 9:51:00 AM 2465c538-dced-45df-aaa1-f6ad1fc8696d/adidas Introduces New Premium Training Collection adidas Standard 19 http://news.adidas.com/GLOBAL/Latest-News/adidas-introduces-new-premium-training-collection-adidas-standard-19/s/2465c538-dced-45df-aaa1-f6ad1fc8696d adidas Introduces New Premium Training Collection adidas Standard 19 A premium collection of adidas training pieces, inspired by adidas' heritage, a set of 32 standards central to the German brand's DNA. adidas Standard 19 states simply: "Functionality, fit, weight, ae ]]> 7/29/2015 10:17:00 AM dc959e17-0315-488b-b036-8560ed4eb9fa/adidas Unveils Ultra BOOST, the Greatest Running Shoe Ever http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-ultra-boost--the-greatest-running-shoe-ever/s/dc959e17-0315-488b-b036-8560ed4eb9fa adidas Unveils Ultra BOOST, the Greatest Running Shoe Ever The Energy Running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever, Ultra BOOST. At a guarded launch location in New York City, Yohan Blake, David Villa, Sammy W ]]> 1/22/2015 3:30:00 PM 932294f5-a4ab-4502-8443-992f46645793/Don't Just Run, Glide With The New adidas Supernova Glide Boost™ http://news.adidas.com/GLOBAL/Latest-News/don-t-just-run--glide-with-the-new-adidas-supernova-glide-boost-/s/932294f5-a4ab-4502-8443-992f46645793 Don't Just Run, Glide With The New adidas Supernova Glide Boost™ This season, the legend of adidas Supernova will be told through a design specifically built for the unique fit, look and feel of women. The new adidas Supernova Glide BOOST™ will keep the award-winni ]]> 11/19/2014 10:52:00 AM 0a1c614b-fd72-4141-a0ab-f1f201232ae9/A new level of warmth: Climaheat for winter training http://news.adidas.com/GLOBAL/Latest-News/a-new-level-of-warmth--climaheat-for-winter-training/s/0a1c614b-fd72-4141-a0ab-f1f201232ae9 A new level of warmth: Climaheat for winter training This winter will see the launch of a new level of warmth in performance apparel: the Climaheat range from adidas has been engineered for athletes that require power insulation for training in cold wea ]]> 10/24/2014 10:32:00 AM 8249e899-7d74-4d06-add9-c7152423b2f2/adidas' Dennis Kimetto Uses the Energy Return of BOOST™ to Run the Fastest Marathon of All-Time http://news.adidas.com/GLOBAL/Latest-News/adidas--dennis-kimetto-uses-the-energy-return-of-boost--to-run-the-fastest-marathon-of-all-time/s/8249e899-7d74-4d06-add9-c7152423b2f2 adidas' Dennis Kimetto Uses the Energy Return of BOOST™ to Run the Fastest Marathon of All-Time adidas' Dennis Kimetto ran the fastest marathon in history wearing adidas BOOST™ at the 2014 Berlin Marathon. With a time of 2:02:57 Kimetto shattered the previous world record by an astounding 26 se ]]> 9/30/2014 8:33:00 AM 1e8fc1f5-fc20-4f08-a6f9-86b73691ed9e/adidas miCoach partners with MyFitnessPal http://news.adidas.com/GLOBAL/Latest-News/adidas-micoach-partners-with-myfitnesspal/s/1e8fc1f5-fc20-4f08-a6f9-86b73691ed9e adidas miCoach partners with MyFitnessPal adidas miCoach training service today announced a partnership with MyFitnessPal, the leading nutrition app. The partnership brings adidas expertise in digital coaching together with diet and nutritio ]]> 9/17/2014 2:00:00 PM edc11ba3-8fcc-46fa-bd6c-0ed5fa37a977/adidas Updates MiCoach Train and Run APP For Windows Phone http://news.adidas.com/GLOBAL/Latest-News/adidas-updates-micoach-train-and-run-app-for-windows-phone/s/edc11ba3-8fcc-46fa-bd6c-0ed5fa37a977 adidas Updates MiCoach Train and Run APP For Windows Phone adidas today announced an update to its miCoach Train and Run app for Windows Phone. The update brings a fresh look and feel, introduces a new voice pack from German National Tennis Champion, Andrea P ]]> 9/4/2014 8:35:00 AM e25a592d-0375-4ac2-a4f3-919a4e9df439/Vibrant style and unmatched energy return. Introducing the new adidas energy boost http://news.adidas.com/GLOBAL/Latest-News/vibrant-style-and-unmatched-energy-return.-introducing-the-new-adidas-energy-boost/s/e25a592d-0375-4ac2-a4f3-919a4e9df439 Vibrant style and unmatched energy return. Introducing the new adidas energy boost adidas has introduced the newest model of the iconic Energy Boost with an improved fit, look and feel to help runners embrace the road with confidence and style. Energy Boost provides unrivalled respo ]]> 7/23/2014 3:05:00 PM c7b7635b-c49d-4b31-b598-0ccdbd458c76/Unleash Your Best with Wrist-Based Workout Intensity Training http://news.adidas.com/GLOBAL/Latest-News/unleash-your-best-with-wrist-based-workout-intensity-training/s/c7b7635b-c49d-4b31-b598-0ccdbd458c76 Unleash Your Best with Wrist-Based Workout Intensity Training adidas today announced the latest addition to its growing miCoach digital fitness ecosystem with the introduction of FIT SMART; a workout intensity training device that measures heart rate, calories, ]]> 7/9/2014 3:29:00 PM 27ef4204-b319-480a-9f97-18df78412f6b/New adidas apparel lowers your temperature and raises your game http://news.adidas.com/GLOBAL/Latest-News/new-adidas-apparel-lowers-your-temperature-and-raises-your-game-/s/27ef4204-b319-480a-9f97-18df78412f6b New adidas apparel lowers your temperature and raises your game Today, adidas launch a revolution in active cooling technology, the adidas Climachill™ range. The range incorporates an innovative fabric using titanium and 3D aluminium cooling spheres. ]]> 3/26/2014 3:20:00 PM bdd340cc-7e51-44f5-b41d-42b7c59a393f/Endless Energy Begins with BOOST™ http://news.adidas.com/GLOBAL/Latest-News/endless-energy-begins-with-boost-/s/bdd340cc-7e51-44f5-b41d-42b7c59a393f Endless Energy Begins with BOOST™ Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today's runners are chasing. ]]> 2/28/2014 10:28:00 AM b1c87cb3-b819-4285-a33d-7755ac7cafd1/adidas extends pattern efficiency range http://news.adidas.com/GLOBAL/Latest-News/adidas-extends-pattern-efficiency-range-/s/b1c87cb3-b819-4285-a33d-7755ac7cafd1 adidas extends pattern efficiency range Sports performance brand adidas incorporates innovative product designs to reduce waste whilst maintaining adidas high performanceadidas has revolutionised how they develop key apparel ranges to reduc ]]> 1/31/2014 7:57:00 AM 698c968c-c662-46d3-ac83-6f7ca7786e5c/adidas Revolutionises the Running Watch http://news.adidas.com/GLOBAL/Latest-News/adidas-Revolutionises-the-Running-Watch/s/698c968c-c662-46d3-ac83-6f7ca7786e5c adidas Revolutionises the Running Watch In November 2013, adidas will launch miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market. For the first time, runners of all abilities will be able to track... ]]> 10/17/2013 1:46:00 PM a94a97e1-b633-40bf-a271-0a7278c5b75e/BOOST™ Changes Running Forever http://news.adidas.com/GLOBAL/Latest-News/boost-changes-running-forever/s/a94a97e1-b633-40bf-a271-0a7278c5b75e BOOST™ Changes Running Forever At a global launch event today, adidas introduced a new way to run by unveiling its latest running innovation Energy Boost. Part of a new adidas segment called Energy Runni ]]> 2/13/2013 10:36:00 AM daf9d966-5a1c-4827-9591-ec55c9446ea1/A Revolution in Running is Coming http://news.adidas.com/GLOBAL/Latest-News/energy-boost/s/daf9d966-5a1c-4827-9591-ec55c9446ea1 A Revolution in Running is Coming This will change running forever. adidas is set to launch a revolution in running on February 13 at 11am EST (5pm CET). Content from the event will be available later that day. To watch the launch eve ]]> 2/11/2013 2:55:00 PM 755dfce5-e059-4c86-80a3-7613c041a123/adidas launches military inspired graphic tees http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-military-inspired-graphic-tees/s/755dfce5-e059-4c86-80a3-7613c041a123 adidas launches military inspired graphic tees This month adidas is launching military inspired tees, featuring Air Force, Army and Navy graphics. Tees will be available at Nexcom Navy Exchanges and Scheels All Sports for $22 and $25. adidas.com a ]]> 11/15/2012 2:31:00 PM 9854e26e-9468-49a2-aef2-c9b18713d455/adidas presents the new lightweight adizero Feather 2 http://news.adidas.com/GLOBAL/Latest-News/adidas-presents-the-new-lightweight-adizero-Feather-2/s/9854e26e-9468-49a2-aef2-c9b18713d455 adidas presents the new lightweight adizero Feather 2 Herzogenaurach, July 2012 – Right before the world’s best athletes come together for the London 2012 Olympic Games, adidas is launching the adizero Feather 2, the lightest everyday running shoe,... ]]> 7/22/2012 6:57:00 AM 3b1c11b4-daa4-4f54-bb6c-06d094ca9549/"we all run" newest adidas brand campaign chapter – Behind the Scenes http://news.adidas.com/GLOBAL/Latest-News/-we-all-run--newest-adidas-brand-campaign-chapter-bts/s/3b1c11b4-daa4-4f54-bb6c-06d094ca9549 "we all run" newest adidas brand campaign chapter – Behind the Scenes We all have a different reason to run. Watch David Beckham, Lionel Messi, Derrick Rose and Katy Perry go all in on their run. Whatever the reason, wherever you are, go farther and enjoy every... ]]> 4/4/2012 3:01:00 PM 688a3ebe-7c43-47d6-886e-5352c54b1ce6/adidas media centre IAAF World Championships Daegu - Day 8 http://news.adidas.com/GLOBAL/Latest-News/adidas-media-centre-IAAF-World-Championships-Daegu---Day-8-/s/688a3ebe-7c43-47d6-886e-5352c54b1ce6 adidas media centre IAAF World Championships Daegu - Day 8 Tiffany Offili Porter (TeamGB) ]]> 9/2/2011 3:33:00 AM badab39e-a4dc-4bd4-bda2-ef224e5b8e62/adidas media centre IAAF World Championships Daegu - Day 7 http://news.adidas.com/GLOBAL/Latest-News/adidas-media-centre-IAAF-World-Championships-Daegu---Day-7/s/badab39e-a4dc-4bd4-bda2-ef224e5b8e62 adidas media centre IAAF World Championships Daegu - Day 7 Mitchell Watt (Long jump, AUS) and Sally Pearson (100m hurdles AUS) ]]> 8/31/2011 3:27:00 AM 17067d33-0165-4db6-b548-dddc2439d6d6/adidas athlete Yohan Blake wins gold for 100 meters at Daegu world championships 2011 http://news.adidas.com/GLOBAL/Latest-News/adidas-athlete-Yohan-Blake-wins-gold-for-100-meters-at-Daegu-world-championships-2011/s/17067d33-0165-4db6-b548-dddc2439d6d6 adidas athlete Yohan Blake wins gold for 100 meters at Daegu world championships 2011 Yohan takes part in a fans signing session at the adidas market street venue with his gold adizero prime spikes. ]]> 8/31/2011 3:10:00 AM 2c64ec77-5874-4a3f-9d35-0a1c6fa8e1fc/adidas media centre IAAF World Championships Daegu - Day 6 http://news.adidas.com/GLOBAL/Latest-News/-adidas-media-centre-IAAF-World-Championships-Daegu---Day-6/s/2c64ec77-5874-4a3f-9d35-0a1c6fa8e1fc adidas media centre IAAF World Championships Daegu - Day 6 adidas media centre IAAF World Championships Daegu - Day 6 ]]> 8/30/2011 5:32:00 AM e8ccb727-3bc8-45ed-8ae1-c57b9a262b8c/29th August - The adidas Original - Dick Fosbury and Blanka Vlasic http://news.adidas.com/GLOBAL/Latest-News/29th-August---The-adidas-Original---Dick-Fosbury-and-Blanka-Vlasic/s/e8ccb727-3bc8-45ed-8ae1-c57b9a262b8c 29th August - The adidas Original - Dick Fosbury and Blanka Vlasic Press conference with Dick Fosbury and Blanka Vlasic with the adidas Original shoe. ]]> 8/30/2011 5:01:00 AM 2c3f115f-4386-452b-890a-6095495e0f5c/adidas media centre IAAF World Championships Daegu - Day 4 http://news.adidas.com/GLOBAL/Latest-News/adidas-media-centre-IAAF-World-Championships-Daegu---Day-4/s/2c3f115f-4386-452b-890a-6095495e0f5c adidas media centre IAAF World Championships Daegu - Day 4 adidas media centre IAAF World Championships Daegu - Day 4 press conference with Maurice Green and Tyson Gay. ]]> 8/29/2011 4:21:00 AM e8cdf13e-e284-4cae-ba47-866326c931fc/Yohan Blake becomes 100m World Champion in adizero Prime, the lightest sprint spike ever http://news.adidas.com/GLOBAL/Latest-News/yohan-blake-becomes-100m-world-champion-in-adizero-prime-the-lightest-sprint-spike-ever/s/e8cdf13e-e284-4cae-ba47-866326c931fc Yohan Blake becomes 100m World Champion in adizero Prime, the lightest sprint spike ever Tonight, adidas sponsored athlete Yohan Blake won the 100m final at the 2011 IAAF World Championships in Athletics in 9.92 seconds wearing the adizero Prime, the lightest commercial sprint spike ever. ]]> 8/28/2011 4:08:00 PM b98b9b00-e297-4b84-bb1a-0d23a8732716/adidas media centre IAAF World Championships Daegu - Day 3 http://news.adidas.com/GLOBAL/Latest-News/adidas-media-centre-IAAF-World-Championships-Daegu---Day-3-/s/b98b9b00-e297-4b84-bb1a-0d23a8732716 adidas media centre IAAF World Championships Daegu - Day 3 Today we were joined in the adidas media centre by Jessica Ennis (Heptathlon, GB), Jennifer Suhr (Pole Vault, US) and Morgan Uceny (1500m, US) who talked about the upcoming Championships, their traini ]]> 8/26/2011 12:24:00 PM 57761024-b78b-4c5c-b1c3-c30111b7e898/adidas media centre press conference with Dayron Robles (CUBA 110m hurdles) and Silke Spiegelburg (GER Pole Vault) http://news.adidas.com/GLOBAL/Latest-News/adidas-media-centre-press-conference-with-dayron-robles-cuba-110m-hurdles-and-silke-spiegelburg-/s/57761024-b78b-4c5c-b1c3-c30111b7e898 adidas media centre press conference with Dayron Robles (CUBA 110m hurdles) and Silke Spiegelburg (GER Pole Vault) adidas media centre press conference with Dayron Robles (CUBA 110m hurdles) and Silke Spiegelburg (GER Pole Vault) ]]> 8/26/2011 5:48:00 AM ba627fcc-01c5-41e9-9cc6-a5cf95bc707e/adidas proves innovation leadership on the road to London 2012 - Sportswear company outfits more than 500 athletes at 13th IAAF World Championships in Korea http://news.adidas.com/GLOBAL/Latest-News/adidas-proves-innovation-leadership-on-the-road-to-London-2012/s/ba627fcc-01c5-41e9-9cc6-a5cf95bc707e adidas proves innovation leadership on the road to London 2012 - Sportswear company outfits more than 500 athletes at 13th IAAF World Championships in Korea At a press conference at the adidas media center in Daegu, Korea earlier today, adidas, the official IAAF Athletic Sponsor, confirmed that it is ready to succeed at next year's London 2012 Olympic & P ]]> 8/25/2011 11:32:00 AM 49a6635e-4d6e-463b-bf90-21625e6932dc/adidas Press Conference at the IAAF World Championships http://news.adidas.com/GLOBAL/Latest-News/adidas-Press-Conference-at-the-IAAF-World-Championships---Day-1/s/49a6635e-4d6e-463b-bf90-21625e6932dc adidas Press Conference at the IAAF World Championships A few days ahead of the IAAF World Championships 2011, adidas welcomed two of their track and field stars to their media centre in Daegu, Veronica Campbell-Brown, Yohan Blake and the man behind the me ]]> 8/24/2011 11:04:00 AM 523eae12-980d-4b7c-a500-1d5135c1937c/adidas Athletes Getting Ready for 13th IAAF World Championships in Athletics http://news.adidas.com/GLOBAL/Latest-News/one-week-to-go-adidas-athletes-getting-ready-for-the-13th-iaaf-world-championships-in-athletics/s/523eae12-980d-4b7c-a500-1d5135c1937c adidas Athletes Getting Ready for 13th IAAF World Championships in Athletics The 13th IAAF World Championships in Athletics will kick off in Daegu, Korea on August 27th with a powerful squad of adidas athletes primed for their most significant competitive occasion of the year ]]> 8/19/2011 10:06:00 AM 7c8c2df0-a349-47c3-962a-d3d94581d97f/adidas Lights You Up with the New adizero Feather http://news.adidas.com/GLOBAL/Latest-News/adidas-Lights-You-Up-with-the-New-adizero-Feather/s/7c8c2df0-a349-47c3-962a-d3d94581d97f adidas Lights You Up with the New adizero Feather With the introduction of the adizero Feather, adidas continues to set new standards for lightweight footwear while helping athletes be faster and improve their performance. ]]> 8/1/2011 1:02:00 PM c34f5c3d-f1a5-42b6-a2ba-c5b5d5bbba12/World Athletes of the Year: Rudisha and Vlasic Scoop Top Awards http://news.adidas.com/GLOBAL/Latest-News/world-athletes-of-the-year-rudisha-and-vlasic-scoop-top-awards/s/c34f5c3d-f1a5-42b6-a2ba-c5b5d5bbba12 World Athletes of the Year: Rudisha and Vlasic Scoop Top Awards adidas track and field stars David Rudisha and Blanka Vlasic have capped a glorious 2010 by being named the World Athletes of the Year. ]]> 11/22/2010 1:59:00 PM 10c1e8ff-a1c5-43ce-b9ad-0ef79354237a/miCoach mobile application http://news.adidas.com/GLOBAL/Latest-News/miCoach-mobile-application/s/10c1e8ff-a1c5-43ce-b9ad-0ef79354237a miCoach mobile application Materials to support launch of miCoach mobile application ]]> 7/23/2010 6:32:00 PM 081e581f-9ff2-4dfb-b32f-6ce9ae11526e/adidas Track and Field Stars Kick Off IAAF World Championship Preparation at Running Camp in Los Angeles http://news.adidas.com/GLOBAL/Latest-News/adidas-Track-and-Field-Stars-Kick-Off-IAAF-World-Championship-Preparation-at-Running-Camp-in-Los-Angeles/s/081e581f-9ff2-4dfb-b32f-6ce9ae11526e adidas Track and Field Stars Kick Off IAAF World Championship Preparation at Running Camp in Los Angeles Gold medallists from Osaka Tyson Gay, Jeremy Wariner, Allyson Felix, Veronica Campbell-Brown and Blanka Vlasic discuss how they plan to successfully defend their world titles this year. ]]> 3/19/2009 10:43:00 AM