adidas NEWS STREAM > GLOBAL > latest news > ALL http://news.adidas.com/GLOBAL/latest-news c4fe6379-2736-4508-914f-f490af959a23/adidas unveils first boot in limited edition rugby Sevens range http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-first-boot-in-limited-edition-rugby-sevens-range/s/c4fe6379-2736-4508-914f-f490af959a23 adidas unveils first boot in limited edition rugby Sevens range - Five boots to be launched throughout Rugby Sevens series - - Range will feature boots for Cape Town, Wellington, Las Vegas, London and Paris - - Each boot design will be unveiled at respective... ]]> 12/10/2016 11:01:00 AM 1db36d03-20d9-4de0-ab16-20b44d0e86eb/adidas Releases Mesut Ozil Film to Support Red Limit Collection Launch http://news.adidas.com/GLOBAL/Latest-News/adidas-releases-mesut-ozil-film-to-support-red-limit-collection-launch/s/1db36d03-20d9-4de0-ab16-20b44d0e86eb adidas Releases Mesut Ozil Film to Support Red Limit Collection Launch - Mesut Ozil features in new brand film to launch Red Limit Collection - - Industry-leading BOOST technology features in brand new ACE 17+ PURECONTROL Silo - - Collection available in Stadium,... ]]> 12/2/2016 9:00:00 AM fa72f937-82e1-4e40-b78f-8af45e285d84/adidas Football releases new Red Limit ACE 16+ UltraBOOST http://news.adidas.com/GLOBAL/Latest-News/adidas-football-releases-new-red-limit-ace-16--ultraboost/s/fa72f937-82e1-4e40-b78f-8af45e285d84 adidas Football releases new Red Limit ACE 16+ UltraBOOST - Red Limit ACE 16+ UltraBOOST the latest product from the Limited Collection - - Red Limit ACE 16+ UltraBOOST features black Primeknit upper and red heel counter - - Available in limited numbers... ]]> 11/30/2016 9:00:00 AM f05790bc-aa9d-4587-9e5e-a067a4a786ff/adidas Unveils New ACE and X Boots Designed Specifically for Female Players http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-new-ace-and-x-boots-designed-specifically-for-female-players/s/f05790bc-aa9d-4587-9e5e-a067a4a786ff adidas Unveils New ACE and X Boots Designed Specifically for Female Players - Insights gathered from female players all over the world for the production of adidas’ new Women’s ACE and X boots - - Boots will feature bespoke shape, design, studs and plate - - ACE and X... ]]> 11/29/2016 5:00:00 PM 0654c17e-5fd9-424e-b7db-0cf554069729/adidas Football Launches Red Limit X16 as part of the Red Limit Collection http://news.adidas.com/GLOBAL/Latest-News/adidas-football-launches-red-limit-x16-as-part-of-the-red-limit-collection/s/0654c17e-5fd9-424e-b7db-0cf554069729 adidas Football Launches Red Limit X16 as part of the Red Limit Collection - Red Limit X16 comes in on-pitch, cage and street adaptations - - Red Limit X16 on-pitch and cage versions feature PURECUT SOCK SYSTEM for ultimate fit - - Players such as Gareth Bale, Thomas... ]]> 11/25/2016 9:00:00 AM 12fa2b6e-49ac-417b-8a46-f94a19ce15ed/World’s Greatest Player to Play in the New Red Limit MESSI 16 http://news.adidas.com/GLOBAL/Latest-News/world-s-greatest-player-to-play-in-the-new-red-limit-messi-16/s/12fa2b6e-49ac-417b-8a46-f94a19ce15ed World’s Greatest Player to Play in the New Red Limit MESSI 16 - Red Limit MESSI 16 launched as part of the Red Limit Collection - - Leo Messi to wear Red Limit MESSI 16 on-pitch from 26 th November - - AGILITYKNIT, PUREAGILITY HEEL LINING and SPRINTFRAME... ]]> 11/24/2016 7:00:00 PM 21897352-fbf1-4ac5-8e55-75795d67c1bd/Porsche Design Sport by adidas Spring/Summer 2017 collection: designed for the Urban Commuter http://news.adidas.com/GLOBAL/Latest-News/porsche-design-sport-by-adidas-spring-summer-2017-collection--designed-for-the-urban-commuter/s/21897352-fbf1-4ac5-8e55-75795d67c1bd Porsche Design Sport by adidas Spring/Summer 2017 collection: designed for the Urban Commuter Engineered luxury sportswear collection is designed for the ‘Urban Commuter’ to journey in comfort and style this season Highest quality materials combined with technical orientations to deliver... ]]> 11/23/2016 10:52:00 AM 1a3c0ab0-3988-4a98-9c1c-5c52429fb9c4/adidas Football’s New Film Launches Red Limit Collection Including ACE 17+ PURECONTROL and Brand New Street Adaptations http://news.adidas.com/GLOBAL/Latest-News/adidas-football-s-new-film-launches-red-limit-collection-including-ace-17--purecontrol-and-brand-new/s/1a3c0ab0-3988-4a98-9c1c-5c52429fb9c4 adidas Football’s New Film Launches Red Limit Collection Including ACE 17+ PURECONTROL and Brand New Street Adaptations Herzogenaurach, 22 nd November – adidas Football has today announced the launch of its Red Limit collection with a brand new film starring Paul Pogba. The collection introduces the brand new ACE... ]]> 11/22/2016 9:00:00 AM 7e6e3015-a3cc-46d6-8b4f-4469892e0660/adidas Writes ‘Imma Be a Star’ Into History With Harden Vol. 1 http://news.adidas.com/GLOBAL/Latest-News/adidas-writes--imma-be-a-star--into-history-with-harden-vol.-1/s/7e6e3015-a3cc-46d6-8b4f-4469892e0660 adidas Writes ‘Imma Be a Star’ Into History With Harden Vol. 1 As a freshman in high school, James Harden wrote his dreams onto paper with a simple note promising his mom, ‘Imma Be A Star.’ The Houston Rockets point guard has reimagined the definition of his... ]]> 11/21/2016 7:40:00 PM 719e6fe1-c8dc-4939-92eb-ee5dd4236942/Cutting-edge design for new All Blacks alternate jersey http://news.adidas.com/GLOBAL/Latest-News/cutting-edge-design-for-new-all-blacks-alternate-jersey/s/719e6fe1-c8dc-4939-92eb-ee5dd4236942 Cutting-edge design for new All Blacks alternate jersey - All Blacks to debut new design in Paris for French Test - - Striking new logo execution to reflect team’s dynamic style of play and creativity - - Still the strongest and most innovative jersey... ]]> 11/20/2016 8:00:00 PM a551a6ec-2db0-4010-aa96-300dde42cbea/Adidas Reveals 2016 Xeno On-Court Collection http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-2016-xeno-on-court-collection/s/a551a6ec-2db0-4010-aa96-300dde42cbea Adidas Reveals 2016 Xeno On-Court Collection adidas today unveils the 2016 XENO collection featuring blacked out editions of the D Rose 7, Crazy Explosive and D Lillard 2. Designed with all-black uppers and reflective accents, each model... ]]> 11/18/2016 6:26:00 PM 1c2ea0f1-abcf-4f88-a528-ef82e6ea348c/adidas Unveils Futurecraft Biofabric - World's First Performance Shoe Made from Biosteel Fiber http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-futurecraft-biofabric---world-s-first-performance-shoe-made-from-biosteel-fiber/s/1c2ea0f1-abcf-4f88-a528-ef82e6ea348c adidas Unveils Futurecraft Biofabric - World's First Performance Shoe Made from Biosteel Fiber - The adidas Futurecraft Biofabric features include being 100% biodegradable through a fully natural process - - adidas has partnered with AMSilk for the first premium innovation footwear made... ]]> 11/18/2016 12:02:00 PM ab68b0a7-6a8b-4937-b00e-5013ef06b271/adidas Reveals a Football Original Re-Imagined with COPA 17 Red Limit http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-a-football-original-re-imagined-with-copa-17-red-limit/s/ab68b0a7-6a8b-4937-b00e-5013ef06b271 adidas Reveals a Football Original Re-Imagined with COPA 17 Red Limit - On-pitch, cage and street versions of COPA 17 revealed in Red Limit colourway - - COPA 17 Red Limit the latest release from adidas’ Limited Collection - - COPA 17 Red Limit features Premium... ]]> 11/16/2016 9:03:00 AM 95ad7ea4-7445-4944-97ca-e7a1863a310e/adidas Launches Limited Collection Mundial Team Modern Craft http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-limited-collection-mundial-team-modern-craft/s/95ad7ea4-7445-4944-97ca-e7a1863a310e adidas Launches Limited Collection Mundial Team Modern Craft - Mundial Team Modern Craft available in all-black and all-white silos - - Shoe pays homage to the iconic Copa Mundial - - The latest release from the Limited Collection - Herzogenaurach, 14 th... ]]> 11/14/2016 10:11:00 AM e67feec9-17e1-4e28-ba10-5adfc88db28a/adidas Unveils Krasava, the Official Match Ball for FIFA Confederations Cup 2016 http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-krasava--the-official-match-ball-for-fifa-confederations-cup-2016/s/e67feec9-17e1-4e28-ba10-5adfc88db28a adidas Unveils Krasava, the Official Match Ball for FIFA Confederations Cup 2016 ↵ New design features striking red pattern to represent a Russian Ruby Ball’s name is often used to describe a beautiful and creative team performance Ball to be used on pitch for the first time... ]]> 11/11/2016 9:12:00 AM 9a651180-cec8-40f0-a956-1234eabd5593/adizero adios boost 3.0 recognised by Runner’s World International for Best Update Award http://news.adidas.com/GLOBAL/Latest-News/adizero-adios-boost-3.0-recognised-by-runner-s-world-international-for-best-update-award/s/9a651180-cec8-40f0-a956-1234eabd5593 adizero adios boost 3.0 recognised by Runner’s World International for Best Update Award Herzogenaurach, November 9, 2016 – This week, adidas Running was presented with the esteemed Runner’s World International Best Update Award for its adizero adios 3.0 shoe, the latest iteration of... ]]> 11/10/2016 9:02:00 AM 70cb78fa-77f9-4625-a60c-082eda6b85bf/adidas by Stella McCartney Spring Summer 2017 Collection Presentation Event http://news.adidas.com/GLOBAL/Latest-News/adidas-by-stella-mccartney-spring-summer-2017-collection-presentation-event/s/70cb78fa-77f9-4625-a60c-082eda6b85bf adidas by Stella McCartney Spring Summer 2017 Collection Presentation Event adidas by Stella McCartney Spring/Summer 2017 global collection reveal - An immersive, virtual ‘triathlon’ event in Los Angeles hosted by Stella McCartney - - Hannah Bronfman, Chelsey Korus and... ]]> 11/8/2016 9:40:00 AM 5071c69a-b589-4273-bfa6-815ceb7fa065/DFB Reveal New Kit as FIFA World Cup Winners Continue On Road to Russia 2018 http://news.adidas.com/GLOBAL/Latest-News/dfb-reveal-new-kit-as-fifa-world-cup-winners-continue-on-road-to-russia-2018/s/5071c69a-b589-4273-bfa6-815ceb7fa065 DFB Reveal New Kit as FIFA World Cup Winners Continue On Road to Russia 2018 - Kit is inspired by the away shirt of the World Cup winning DFB team in 1990 - - Iconic design was unveiled in "Urban Football Gallery" in Düsseldorf - - The "Mannschaft" will wear the new kit on the ]]> 11/7/2016 4:40:00 PM dd05b722-d34c-41f9-82ac-0c7d0e34f262/adidas and Parley for the Oceans release Real Madrid and Bayern Munich Jerseys Made From Parley Ocean Plastic http://news.adidas.com/GLOBAL/Latest-News/adidas-and--parley-for-the-oceans-release-real-madrid-and-bayern-munich-jerseys-made-from-parley-oce/s/dd05b722-d34c-41f9-82ac-0c7d0e34f262 adidas and Parley for the Oceans release Real Madrid and Bayern Munich Jerseys Made From Parley Ocean Plastic - Groundbreaking partnership creates first football jerseys made from Parley Ocean Plastic- - Unique jerseys to be worn on-pitch on Saturday 5 and Saturday 26 November – - Kits feature club and... ]]> 11/4/2016 10:33:00 AM 597f4de8-ef19-49ee-8283-30f025dbe894/adidas unveils UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-ultraboost-uncaged-parley--the-first-mass-produced-running-shoe-made-from-parley-ocea/s/597f4de8-ef19-49ee-8283-30f025dbe894 adidas unveils UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic - UltraBOOST Uncaged Parley is the first step in the company’s commitment to creating one million pairs of shoes made with Parley Ocean Plastic by end of 2017 – - The adidas and Parley partnership... ]]> 11/4/2016 8:59:00 AM e66411f5-5084-4cf5-afd6-6c7670b83aac/Mother Nature Tackles The Superlight Range http://news.adidas.com/GLOBAL/Latest-News/mother-nature-tackles-the-superlight-range/s/e66411f5-5084-4cf5-afd6-6c7670b83aac Mother Nature Tackles The Superlight Range - adidas introduces new graphical treatment to rugby boot range - - All Blacks showcase new range vs. Ireland on Soldier Field, Chicago - Saturday 5 th November, 2016 - adidas Rugby has today... ]]> 11/4/2016 8:00:00 AM 9bdca22e-b1fd-45fd-9e33-fa09a94d81f7/adidas Launches Limited Edition Barricade Inspired by Traditional Barber Shop Textures http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-limited-edition-barricade-inspired-by-traditional-barber-shop-textures/s/9bdca22e-b1fd-45fd-9e33-fa09a94d81f7 adidas Launches Limited Edition Barricade Inspired by Traditional Barber Shop Textures - High quality brown leather upper nods to the famous barber chair - - Brass cage support reminiscent of iconic shop surroundings - Herzogenaurach, Germany, 1 st November 2016: adidas today... ]]> 10/31/2016 11:00:00 PM a48886e1-a336-4883-8527-e1b384ee6674/New All Blacks Jersey The Strongest and Most Innovative Ever http://news.adidas.com/GLOBAL/Latest-News/new-all-blacks-jersey-the-strongest-and-most-innovative-ever/s/a48886e1-a336-4883-8527-e1b384ee6674 New All Blacks Jersey The Strongest and Most Innovative Ever - New fabric and intelligent design offer unrivalled strength - - Tested during Rugby World Cup and 2016 season - lauded by players – - All new rugby specific collar - - Design delivers... ]]> 10/27/2016 8:01:00 PM d7073afc-86de-480f-9be0-34d19bea4796/Kristaps Porzingis Joins adidas Basketball http://news.adidas.com/GLOBAL/Latest-News/kristaps-porzingis-joins-adidas-basketball/s/d7073afc-86de-480f-9be0-34d19bea4796 Kristaps Porzingis Joins adidas Basketball Kristaps Porzingis of the New York Knicks has joined the adidas Basketball family. The young superstar is entering just his second year in the NBA and has already made significant waves as a... ]]> 10/25/2016 1:56:00 PM 1d21b081-0ade-4919-8589-68fb168bf37c/James Harden and adidas Launch Harden Vol. 1 in Houston http://news.adidas.com/GLOBAL/Latest-News/james-harden-and-adidas-launch-harden-vol-1-in-houston/s/1d21b081-0ade-4919-8589-68fb168bf37c James Harden and adidas Launch Harden Vol. 1 in Houston Saturday James Harden and adidas unveiled Harden Vol. 1, the first signature collection from the Houston Rockets All-Star. James was joined by family, friends and local Houston youth basketball... ]]> 10/25/2016 12:45:00 AM a7c0ee64-e001-43e9-af8b-5ef1e3aaf540/James Harden and adidas Wake the Game up with Harden Vol. 1 http://news.adidas.com/GLOBAL/Latest-News/james-harden-and-adidas-wake-the-game-up-with-harden-vol.-1/s/a7c0ee64-e001-43e9-af8b-5ef1e3aaf540 James Harden and adidas Wake the Game up with Harden Vol. 1 adidas and James Harden reimagine the signature shoe game with the debut of Harden Vol. 1. The collection represents the first chapter of the collaborative partnership that began October 1, 2015... ]]> 10/22/2016 8:15:00 PM 03a547b8-5407-4a2b-a831-75c1f3ebf145/Virtual Meets Real World as adidas Turns Gaming Skills into a Professional Contract Experience http://news.adidas.com/GLOBAL/Latest-News/virtual-meets-real-world-as-adidas-turns-gaming-skills-into-a-professional-contract-experience/s/03a547b8-5407-4a2b-a831-75c1f3ebf145 Virtual Meets Real World as adidas Turns Gaming Skills into a Professional Contract Experience - Football-mad teenagers worldwide offered the chance to emulate the career of Alex Hunter, hero of FIFA17 ‘The Journey’, and win contract experience with adidas through dark social - First... ]]> 10/20/2016 8:41:00 AM 3491d15c-3d5a-4341-a51b-ed68a5c2e96e/adidas Launches Messi16 Space Dust Boots in Distinctive Solar Colourway http://news.adidas.com/GLOBAL/Latest-News/adidas-Launches-Messi16-Space-Dust/s/3491d15c-3d5a-4341-a51b-ed68a5c2e96e adidas Launches Messi16 Space Dust Boots in Distinctive Solar Colourway adidas has today launched Messi16 Space Dust, the latest boots in the Messi range, designed for the most decorated player of all time. ]]> 10/11/2016 8:02:00 AM 8f5c6cfe-6502-4c5a-a7b6-8b87f719038d/adidas Launches New Limited Edition Messi 10/10 Boots to Celebrate the Greatest Number 10 Ever http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-new-limited-edition-messi-10-10-boots-to-celebrate-the-greatest-number-10-ever/s/8f5c6cfe-6502-4c5a-a7b6-8b87f719038d adidas Launches New Limited Edition Messi 10/10 Boots to Celebrate the Greatest Number 10 Ever - Only 100 pairs of new Messi 10/10 boots to be produced worldwide in US size 8.5, the size worn by Messi himself - - Available exclusively in New York, and online at adidas.com and soccer.com -... ]]> 10/7/2016 5:00:00 PM 3ca9516b-cb57-456a-a358-2b63e607dd93/adidas Football Releases New ACE 16+ PURECONTROL UltraBOOST in Triple White http://news.adidas.com/GLOBAL/Latest-News/adidas-football-releases-new-ace-16--purecontrol-ultraboost-in-triple-white/s/3ca9516b-cb57-456a-a358-2b63e607dd93 adidas Football Releases New ACE 16+ PURECONTROL UltraBOOST in Triple White - Triple White silo follows the limited edition Black, Solar Yellow and Vapor Green colourways – - Latest release available in limited numbers from September 28 th – adidas Football has today... ]]> 9/27/2016 6:45:00 PM 5e47e715-f754-4731-8dae-00572f538763/adidas Introduces Limited Edition Adizero Ubersonic Sun Tzu http://news.adidas.com/GLOBAL/Latest-News/adidas-introduces-limited-edition-adizero-ubersonic-sun-tzu/s/5e47e715-f754-4731-8dae-00572f538763 adidas Introduces Limited Edition Adizero Ubersonic Sun Tzu - Design inspired by iconic Ancient China war strategist Sun Tzu - - Release marks the ATP tour making its way through Asia - - adizero footwear is lightweight to enable swift reactions to... ]]> 9/23/2016 9:59:00 AM f11fc8a3-08e0-49f9-9c57-f8a5d6efb194/adidas Football Announces Latest Boot Drop With Stellar Pack http://news.adidas.com/GLOBAL/Latest-News/adidas-Football-Announces-Latest-Boot-Drop-With-Stellar-Pack/s/f11fc8a3-08e0-49f9-9c57-f8a5d6efb194 adidas Football Announces Latest Boot Drop With Stellar Pack adidas Football has today unveiled its Stellar pack boots and the continuation of a journey which started with the release of Mercury Pack, followed by the Speed of Light Pack. ]]> 9/23/2016 8:00:00 AM 660af584-9bca-4f68-829d-9053a4da00e7/adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-first-futurecraft-shoe-created-at-industry-changing-speedfactory-facility/s/660af584-9bca-4f68-829d-9053a4da00e7 adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility ↵ - SPEEDFACTORY seen as the ultimate in Futurecraft with facility able to create completely unique product through high-speed process - - First product – the adidas Futurecraft M.F.G. (Made for... ]]> 9/21/2016 6:31:00 PM 405e2984-114d-49eb-b3b7-85129650d75c/The Next Wave Is Here: adidas Adds Eight to 2016 Rookie Class http://news.adidas.com/GLOBAL/Latest-News/the-next-wave-is-here--adidas-adds-eight-to-2016-rookie-class/s/405e2984-114d-49eb-b3b7-85129650d75c The Next Wave Is Here: adidas Adds Eight to 2016 Rookie Class Adding to an already impressive 2016 Rookie Class, adidas Basketball welcomes eight new members to the hoops family. Thon Maker of the Milwaukee Bucks, Taurean Prince of the Atlanta Hawks, Wade Baldwi ]]> 9/14/2016 11:25:00 PM b12a8476-31ea-464c-b0e9-55ca158e5f5f/adidas Drops Limited Edition Space Craft Boots in ACE 16+ PURECONTROL and X16+ PURECHAOS http://news.adidas.com/GLOBAL/Latest-News/adidas-drops-limited-edition-space-craft-boots-in-ace-16--purecontrol-and-x16--purechaos/s/b12a8476-31ea-464c-b0e9-55ca158e5f5f adidas Drops Limited Edition Space Craft Boots in ACE 16+ PURECONTROL and X16+ PURECHAOS Limited edition silo receives striking gold and black treatment Latest release from adidas Football inspired by reflective spacecraft material and the darkness of space Herzogenaurach, 14th... ]]> 9/14/2016 8:00:00 AM bdd2b9b8-a052-4072-8f92-be625fb28bb1/Outdoor Training with Porsche Design Sport by adidas http://news.adidas.com/GLOBAL/Latest-News/outdoor-training-with-porsche-design-sport-by-adidas/s/bdd2b9b8-a052-4072-8f92-be625fb28bb1 Outdoor Training with Porsche Design Sport by adidas ( STUTTGART/HERZOGENAURACH – 09.09.2016) Porsche Design Sport by adidas has unveiled the latest range of outdoor training products, with the release of its Fall / Winter 2016 collection. Inspired... ]]> 9/9/2016 4:04:00 PM 960e414b-8810-4669-9439-4e2147a39f7d/Crazylight 2016 James Harden Arizona State University Edition http://news.adidas.com/GLOBAL/Latest-News/crazylight-2016-james-harden-arizona-state-university-edition/s/960e414b-8810-4669-9439-4e2147a39f7d Crazylight 2016 James Harden Arizona State University Edition The latest James Harden Crazylight 2016 pays tribute to James' alma mater Arizona State University. James' path to the NBA took shape at ASU, where he created a style all his own as a lights out three ]]> 9/7/2016 6:47:00 PM 1878be01-2781-473a-8256-68d201ea89ad/adidas to Launch 'Sport Needs Creators' TV Spot During NFL Opener http://news.adidas.com/GLOBAL/Latest-News/adidas-to-launch--sport-needs-creators--tv-spot-during-nfl-opener/s/1878be01-2781-473a-8256-68d201ea89ad adidas to Launch 'Sport Needs Creators' TV Spot During NFL Opener PORTLAND, Ore. – September 6, 2016 – adidas today revealed Sport Needs Creators - adidas the brand’s latest TV campaign ahead of its on-air debut on September 8th, during the Carolina Panthers vs.... ]]> 9/6/2016 3:15:00 PM def9e1aa-cb67-4813-8908-191c03e67235/adidas Unveils The Official Match Ball For The European Qualifiers Of The FIFA World Cup 2018 http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-the-official-match-ball-for-the-european-qualifiers-of-the-fifa-world-cup-2018/s/def9e1aa-cb67-4813-8908-191c03e67235 adidas Unveils The Official Match Ball For The European Qualifiers Of The FIFA World Cup 2018 - New design shows off the fans' perspective of the stadium, pitch and match atmosphere – - Red and black bursts of color and heart logo represent the tense heartbeat and the adrenaline rush for fans ]]> 9/2/2016 1:25:00 PM 43885705-6c3f-49db-ad9c-411d49570185/adidas Launches Viper Pack To Continue Early Season Excitement http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-viper-pack-to-continue-early-season-excitement/s/43885705-6c3f-49db-ad9c-411d49570185 adidas Launches Viper Pack To Continue Early Season Excitement - Viper Pack sees X 16+ PURECHAOS and ACE 16+ PURECONTROL re-imagined with intuitive snakeskin graphics - - Purecut Sock System used in X 16+ PURECHAOS to provide ultimate fit - - Non Stop Grip (NSG) ]]> 9/2/2016 9:35:00 AM e6e4ffb4-8bbf-4345-b31a-f15d318e3912/adidas unveils the Official Match Ball for the 2016/17 UEFA Champions League Group Stages http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-the-official-match-ball-for-the-2016-17-uefa-champions-league-group-stages/s/e6e4ffb4-8bbf-4345-b31a-f15d318e3912 adidas unveils the Official Match Ball for the 2016/17 UEFA Champions League Group Stages - New design features messages from players explaining how they win their way - New Official Match Ball seen on-pitch for the first time on 13 th September 2016 Herzogenaurach, August 25 – adidas... ]]> 8/25/2016 8:00:00 AM c6de9f72-ebe5-4173-a835-ae1f911d75a6/adidas Launches FC Bayern Munich Film as part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-fc-bayern-munich-film-as-part-of-first-never-follows-film-series/s/c6de9f72-ebe5-4173-a835-ae1f911d75a6 adidas Launches FC Bayern Munich Film as part of First Never Follows Film Series - Film shows Manuel Neuer, Thomas Müller and David Alaba silencing the critics with their performances - Players seen wearing the new third kit for the 2016/17 season - adidas players debut new Speed ]]> 8/24/2016 7:57:00 AM 900bd52e-d289-4c5c-a2a3-37e4537d4e7a/James Harden Takes on Summer in Paris http://news.adidas.com/GLOBAL/Latest-News/james-harden-takes-on-summer-in-paris/s/900bd52e-d289-4c5c-a2a3-37e4537d4e7a James Harden Takes on Summer in Paris Houston Rockets superstar guard James Harden just completed the Paris portion of the adidas Take on Summer Tour, spending time in the city August 20 and 21. James met with local Parisian creators, art ]]> 8/22/2016 5:03:00 PM 94278ab8-f8d5-406a-986e-713ddb5cd4c6/Derrick Rose and adidas Take on Summer http://news.adidas.com/GLOBAL/Latest-News/derrick-rose-and-adidas-take-on-summer/s/94278ab8-f8d5-406a-986e-713ddb5cd4c6 Derrick Rose and adidas Take on Summer New York Knicks superstar point guard Derrick Rose just completed the China portion of the adidas Take on Summer Tour where he launched the D Rose 7, trained with local teams and met with... ]]> 8/19/2016 7:43:00 PM 3e7bc7b2-df29-4ba3-a7b0-6e5d52fc61ec/adidas Launches Manchester United Film as Part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-manchester-united-film-as-part-of-first-never-follows-film-series/s/3e7bc7b2-df29-4ba3-a7b0-6e5d52fc61ec adidas Launches Manchester United Film as Part of First Never Follows Film Series Herzogenaurach, 12 th August 2016 – adidas has today launched a Manchester United special, as part of its new First Never Follows film series. The film supports the launch of the new third kit for... ]]> 8/12/2016 8:00:00 AM 844c7ae6-62e7-445d-9373-32c131537970/Paul Pogba’s World Record Transfer to Manchester United Celebrated by adidas http://news.adidas.com/GLOBAL/Latest-News/paul-pogba-s-world-record-transfer-to-manchester-united-celebrated-by-adidas/s/844c7ae6-62e7-445d-9373-32c131537970 Paul Pogba’s World Record Transfer to Manchester United Celebrated by adidas - adidas releases a music video to celebrate Pogba joining the club - - Film shows Pogba dancing to a track by UK Grime artist, Stormzy – - Video shuts down speculation of the most talked about transf ]]> 8/9/2016 6:12:00 AM fae68d52-8991-48e4-8cf8-4db3d9f828e0/adidas Launches the Creator Studio Giving Young Fans the Chance to Design Third Kits for World’s Biggest Clubs http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-the-creator-studio-giving-young-fans-the-chance-to-design-third-kits-for-world-s-big/s/fae68d52-8991-48e4-8cf8-4db3d9f828e0 adidas Launches the Creator Studio Giving Young Fans the Chance to Design Third Kits for World’s Biggest Clubs Herzogenaurach, 8 th August 2016 – adidas has today launched an initiative giving football fans around the world a unique chance to design the third jersey for some of the world’s biggest football... ]]> 8/8/2016 8:00:00 AM ba1f3b76-416d-481f-97fc-3fe260d83cd1/adidas Launches Dark Space Pack as Players Prepare for 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-dark-space-pack-as-players-prepare-for-2016-17-season/s/ba1f3b76-416d-481f-97fc-3fe260d83cd1 adidas Launches Dark Space Pack as Players Prepare for 2016/17 Season - All back versions of X 16+ PURECHAOS and ACE 16+ PURECONTROL make up Dark Space Pack - - Purecut Sock System used in X 16+ PURECHAOS to provide ultimate fit - - Non Stop Grip (NSG) technology... ]]> 8/4/2016 8:24:00 AM 63f9adee-62bd-4f06-9060-9a1524c2b4d7/adidas Releases Limited Edition Update of World’s Lightest Football Boot http://news.adidas.com/GLOBAL/Latest-News/adidas-releases-limited-edition-update-of-world-s-lightest-football-boot/s/63f9adee-62bd-4f06-9060-9a1524c2b4d7 adidas Releases Limited Edition Update of World’s Lightest Football Boot Herzogenaurach, 2 nd August – adidas has today showcased its on-going commitment to industry leading product innovation with the launch of a limited edition update of the adidas adizero 99g, the... ]]> 8/2/2016 10:35:00 AM 05cf4b26-8962-42bb-94ac-9294c27ae21b/adidas Certifies Gold Standard with James Harden Crazylight 2016 PE http://news.adidas.com/GLOBAL/Latest-News/adidas-certifies-gold-standard-with-james-harden-crazylight-2016-pe/s/05cf4b26-8962-42bb-94ac-9294c27ae21b adidas Certifies Gold Standard with James Harden Crazylight 2016 PE Debuted on-court earlier this summer by James Harden , adidas officially unveils its latest Crazylight 2016 PE designed for the Houston guard and to be worn by the globe's top under-18 basketball play ]]> 8/1/2016 8:27:00 PM 25f5cf24-0421-40f1-83aa-f1c6e15c3ec9/adidas unveils latest tennis collections ahead of 2016 U.S. Open http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-latest-tennis-collections-ahead-of-2016-us-open/s/25f5cf24-0421-40f1-83aa-f1c6e15c3ec9 adidas unveils latest tennis collections ahead of 2016 U.S. Open - adizero collection receives a seasonal twist inspired by the city of New York - - Men’s Barricade collection returns in new bold colourways – -Temperature-regulating technologies enable athletes... ]]> 8/1/2016 1:37:00 PM 3304da71-1227-45c1-adce-6bbe830f1b31/adidas Launches Latest in First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-latest-in-first-never-follows-film-series/s/3304da71-1227-45c1-adce-6bbe830f1b31 adidas Launches Latest in First Never Follows Film Series Herzogenaurach, 30 th July 2016 – As part of its new First Never Follows film series, adidas has today launched a selection of bespoke films featuring some of the biggest clubs, players and... ]]> 7/30/2016 7:57:00 AM d95b1d69-528a-4b71-a8ba-c4e84b74117e/adidas Nations Pack http://news.adidas.com/GLOBAL/Latest-News/adidas-nations-pack/s/d95b1d69-528a-4b71-a8ba-c4e84b74117e adidas Nations Pack Drawing inspiration from the California coast and designed for players from across the globe participating in adidas Nations, the three stripes introduce the 2016 adidas Nations Collection featuring C ]]> 7/29/2016 11:30:00 PM 02904dc3-031f-4f4d-a80f-dfc3481f8ce7/adidas Nations Tips Off in Los Angeles http://news.adidas.com/GLOBAL/Latest-News/adidas-nations-tips-off-in-los-angeles/s/02904dc3-031f-4f4d-a80f-dfc3481f8ce7 adidas Nations Tips Off in Los Angeles adidas Nations tipped off today at Next Level Sports Complex in Garden Grove, California. Over the next four days, more than 80 of the top under 18 players from around the world have the opportunity t ]]> 7/29/2016 3:00:00 PM 2fbea825-9c59-4a6f-9b25-906e5bcbd178/AC Milan Prepares For New Season In Latest adidas First Never Follows Film http://news.adidas.com/GLOBAL/Latest-News/ac-milan-prepares-for-new-season-in-latest-adidas-first-never-follows-film/s/2fbea825-9c59-4a6f-9b25-906e5bcbd178 AC Milan Prepares For New Season In Latest adidas First Never Follows Film AC Milan Prepares For New Season In Latest adidas First Never Follows Film - AC Milan film launches new club third kit for 2016/17 season – - Film sees a figure made up of fan images prepare for... ]]> 7/29/2016 1:56:00 PM b05a1eb6-e215-4f19-98ea-16a41286ae4f/adidas Reveals FC Bayern Munich's Third Kit for 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-fc-bayern-munichs-third-kit-for-2016-2017-season/s/b05a1eb6-e215-4f19-98ea-16a41286ae4f adidas Reveals FC Bayern Munich's Third Kit for 2016/17 Season - New design pays tribute to the club's Bavarian roots– - Players will wear kit as they aim for more Bundesliga and Champions League glory– Munich, 29th July 2016 – Today adidas launched the FC Bayern ]]> 7/29/2016 11:56:00 AM a2b22e08-34e9-4aa9-b281-63d18f9ffeb9/adidas Reveals Manchester United Third Kit for 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-manchester-united-third-kit-for-2016-17-season/s/a2b22e08-34e9-4aa9-b281-63d18f9ffeb9 adidas Reveals Manchester United Third Kit for 2016/17 Season Manchester, 29 th July 2016 - adidas has today launched the new Manchester United third kit for the 2016/17 season, taking inspiration from the club’s early years as Newton Heath LYR Football... ]]> 7/29/2016 9:59:00 AM eed218cb-1bbc-473e-b714-b4fe08dc822e/adidas Launches Juventus Film as part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-juventus-film-as-part-of-first-never-follows-film-series/s/eed218cb-1bbc-473e-b714-b4fe08dc822e adidas Launches Juventus Film as part of First Never Follows Film Series adidas Launches Juventus Film as part of First Never Follows Film Series - Film features Miralem Pjanic, Paulo Dyabala, Alex Sandro and Giorgio Chiellini - - New adidas Speed of Light boots appear... ]]> 7/29/2016 9:08:00 AM 28441af0-e36f-4ef4-aaa8-17844303bfa2/adidas Launches Chelsea Film as part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-chelsea-film-as-part-of-first-never-follows-film-series/s/28441af0-e36f-4ef4-aaa8-17844303bfa2 adidas Launches Chelsea Film as part of First Never Follows Film Series Herzogenaurach, 29 th July 2016 – adidas has today launched a new film starring Diego Costa, Oscar, Nemanja Matic, Gary Cahill, Kenedy and Ruben Loftus-Cheek of Chelsea, as part of its First Never... ]]> 7/29/2016 7:57:00 AM c173e339-b9d7-46dd-9e35-a3dc479b8724/adidas Launches Real Madrid Film as part of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-real-madrid-film-as-part-of-first-never-follows-film-series/s/c173e339-b9d7-46dd-9e35-a3dc479b8724 adidas Launches Real Madrid Film as part of First Never Follows Film Series Herzogenaurach, 29 th July 2016 – adidas has today launched a Real Madrid special, as part of its new First Never Follows film series. A number of players from Real Madrid’s UEFA Champions League... ]]> 7/29/2016 6:57:00 AM 14e1e09e-bb11-4221-bd8d-cfa844e4df11/adidas Launches Teaser to Announce Comeback of First Never Follows Film Series http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-teaser-to-announce-comeback-of-first-never-follows-film-series/s/14e1e09e-bb11-4221-bd8d-cfa844e4df11 adidas Launches Teaser to Announce Comeback of First Never Follows Film Series Herzogenaurach, 28 th July 2016 – Ahead of the new season; there is endless speculation and gossip amongst the media, fans, ex-players and experts about players and clubs – who will succeed and... ]]> 7/28/2016 4:00:00 PM 1a280e9f-ce6f-4a23-bcd5-fcd8dda1bddc/adidas release New Manchester United Home Jersey http://news.adidas.com/GLOBAL/Latest-News/adidas-release-new-manchester-united-home-jersey/s/1a280e9f-ce6f-4a23-bcd5-fcd8dda1bddc adidas release New Manchester United Home Jersey HERZOGAUNAURACH/Manchester, 23 rd JULY 2016: adidas and Manchester United have launched the club's new home jersey for the 2016/17 season, taking inspiration from the club's early years as Newton Heat ]]> 7/23/2016 7:56:00 AM 33209f63-970f-4ccf-89f4-0031eb63a17e/Welcome to Project Harden: The Next Wave of adidas Basketball http://news.adidas.com/GLOBAL/Latest-News/welcome-to-project-harden-the-next-wave-of-adidas-basketball/s/33209f63-970f-4ccf-89f4-0031eb63a17e Welcome to Project Harden: The Next Wave of adidas Basketball Today at #LVL3 James Harden introduced Project Harden, the superstar's story in a way it's never been told and never experienced. Since beginning the partnership last fall, adidas and James have worke ]]> 7/21/2016 9:59:00 PM 684039e1-e706-45af-8d5c-0a2a73a4e385/adidas Basketball Presents #LVL3 http://news.adidas.com/GLOBAL/Latest-News/adidas-basketball-presents--lvl3/s/684039e1-e706-45af-8d5c-0a2a73a4e385 adidas Basketball Presents #LVL3 Opening the doors to #LVL3 in Las Vegas, adidas invites fans to help launch the future of basketball with Crazy Explosive and D Rose 7. The immersive experience showcases a first look at the latest ad ]]> 7/21/2016 7:20:00 PM 333bf268-8042-467b-9f36-608e96f531ba/adidas Launches Crazy Explosive for the Next Generation of Basketball Superstars http://news.adidas.com/GLOBAL/Latest-News/adidas-launches-crazy-explosive-for-the-next-generation-of-basketball-superstars/s/333bf268-8042-467b-9f36-608e96f531ba adidas Launches Crazy Explosive for the Next Generation of Basketball Superstars PORTLAND, Ore. – July 20, 2016 – adidas Basketball officially unveils Crazy Explosive, a new franchise built for players with explosive moves that play above the rim. The introduction of Crazy... ]]> 7/21/2016 12:58:00 AM 1317225e-19c8-4bbe-9ed1-790a38e4cc76/adidas and Derrick Rose Launch D Rose 7 Signature Basketball Shoe http://news.adidas.com/GLOBAL/Latest-News/adidas-and-derrick-rose-launch-d-rose-7-signature-basketball-shoe/s/1317225e-19c8-4bbe-9ed1-790a38e4cc76 adidas and Derrick Rose Launch D Rose 7 Signature Basketball Shoe New York Knicks Point Guard Pays Homage to Chicago with Seventh Signature Shoe as He Begins New Chapter in His Career PORTLAND, Ore. – July 20, 2016 – As Derrick Rose prepares for the bright lights of ]]> 7/21/2016 12:57:00 AM 75e8438f-5572-4bc3-9a2d-925db944a0b6/Proud and Willis Latest Swimmers to Join Team adidas http://news.adidas.com/GLOBAL/Latest-News/proud-and-willis-latest-swimmers-to-join-team-adidas/s/75e8438f-5572-4bc3-9a2d-925db944a0b6 Proud and Willis Latest Swimmers to Join Team adidas ↵ Britons become the latest swimmers to join leading sportswear brand this summer Multiple Commonwealth gold medal winner Proud and Commonwealth bronze medallist Willis both travelling to Rio with... ]]> 7/20/2016 1:14:00 PM 36a7a486-a1df-41db-a0f0-5d3aee793f97/Karlie Kloss announced as the face of adidas by Stella McCartney http://news.adidas.com/GLOBAL/Latest-News/karlie-kloss-announced-as-the-face-of-adidas-by-stella-mccartney/s/36a7a486-a1df-41db-a0f0-5d3aee793f97 Karlie Kloss announced as the face of adidas by Stella McCartney - Athlete and supermodel set to launch the Fall/Winter 2016 Collection campaign - - New campaign showcases a collection fusing cutting-edge technology and style to inspire and empower today’s... ]]> 7/18/2016 6:02:00 PM 9d14e842-62ce-403d-8dff-be2c6cacbf7d/adidas unveils exclusive Speed of White Pack for female football stars at the Olympic Games http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-exclusive-speed-of-white-pack-for-female-football-stars-at-the-olympic-games/s/9d14e842-62ce-403d-8dff-be2c6cacbf7d adidas unveils exclusive Speed of White Pack for female football stars at the Olympic Games Herzogenaurach, 18 th July 2016 – adidas Football today released the Speed of White Pack, a range of boots designed specifically for the brand’s female football stars to wear at the Olympic Games... ]]> 7/18/2016 12:42:00 PM 6fa27e6e-eb90-4aa1-afce-d693a190519c/Real Madrid 2016/17 Home Kit Launched by Fans and Influencers from across the Globe http://news.adidas.com/GLOBAL/Latest-News/real-madrid-2016-17-home-kit-launched-by-fans-and-influencers-from-across-the-globe/s/6fa27e6e-eb90-4aa1-afce-d693a190519c Real Madrid 2016/17 Home Kit Launched by Fans and Influencers from across the Globe -Real Madrid stars and selected fans from across the world launch new kits on social media- - Video features Gareth Bale, Karim Benzema, James Rodríguez, Marcelo, Keylor Navas and Zinedine Zidane – - ]]> 7/16/2016 12:41:00 PM 756af1c5-242e-4e9e-9567-3c817d93655a/adidas tennis launches the adizero Ubersonic 2 footwear model http://news.adidas.com/GLOBAL/Latest-News/adidas-tennis-launches-the-adizero-ubersonic-2-footwear-model/s/756af1c5-242e-4e9e-9567-3c817d93655a adidas tennis launches the adizero Ubersonic 2 footwear model adidas tennis introduces the adizero Ubersonic 2 footwear m tennis introduces the adizero Ubersonic 2 footwear models for men and women. 22-06-2016 – Herzogenaurach, Germany adidas unveils its... ]]> 7/15/2016 11:47:00 AM e0fbc9da-d46e-46c0-8fb4-42436fe45db3/adidas Reveals AC Milan Away Jersey for the 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-ac-milan-away-jersey-for-the-2016-17-season/s/e0fbc9da-d46e-46c0-8fb4-42436fe45db3 adidas Reveals AC Milan Away Jersey for the 2016/17 Season After the red & black jersey launch in May which is inspired by the definition “We’ll be a team of devils” given by Herbert Kilpin, the founder of AC Milan, the new away kit was conceived in... ]]> 7/15/2016 11:45:00 AM eafe5667-c82f-450c-b10d-6cc2a56d9cc3/adidas Reveals Bayern Munich Away Kit for 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-reveals-bayern-munich-away-kit-for-2016-17-season/s/eafe5667-c82f-450c-b10d-6cc2a56d9cc3 adidas Reveals Bayern Munich Away Kit for 2016/17 Season - Club to wear kit as they aim to win a fifth consecutive league title – - New design pays homage the streets of Germany – - For the first time ever, the kit launched live on the club's Facebook page ]]> 7/14/2016 10:30:00 AM b9cafc77-7394-4713-9ad3-56ba75bbf65a/Europe’s most successful club releases 2016/17 home and away kit http://news.adidas.com/GLOBAL/Latest-News/europe-s-most-successful-club-releases-2016-17-home-and-away-kit/s/b9cafc77-7394-4713-9ad3-56ba75bbf65a Europe’s most successful club releases 2016/17 home and away kit Madrid, 14th July 2016 – adidas has today revealed the new Real Madrid home and away kits for the 2016/17 season, as the likes of Gareth Bale, Marcelo, James Rodriguez and Karim Benzema aim for... ]]> 7/14/2016 7:00:00 AM ca767620-93ca-4e1f-8e60-86a3de97fd90/adidas Football Releases Brand New Ace16+ Purecontrol UltraBOOST http://news.adidas.com/GLOBAL/Latest-News/adidas-football-releases-brand-new-ace16--purecontrol-ultraboost/s/ca767620-93ca-4e1f-8e60-86a3de97fd90 adidas Football Releases Brand New Ace16+ Purecontrol UltraBOOST - New Speed of Light pack given makeover to take players from pitch to street – - Revolutionary UltraBOOST ™ sole added to ACE16 + PURECONTROL upper – Herzogenaurach, 13th July 2016 – adidas... ]]> 7/13/2016 7:57:00 AM 001e3c0c-563a-4b0e-8beb-df1180d26cd3/adidas Football releases new Speed of Light boots for 2016/7 season http://news.adidas.com/GLOBAL/Latest-News/adidas-football-releases-new-speed-of-light-boots-for-2016-7-season/s/001e3c0c-563a-4b0e-8beb-df1180d26cd3 adidas Football releases new Speed of Light boots for 2016/7 season - X16+ PURECHAOS, ACE 16+ PURECONTROL and MESSI 16+ PUREAGILITY boots feature in Speed of Light series – - Pack features Solar Red, Solar Yellow and Shock Blue colourways – Herzogenaurach, 12th... ]]> 7/12/2016 10:30:00 AM 927a835e-e2f8-4280-891a-08784fdbed15/adidas Crowned “Most Shareable Brand” of UEFA EURO 2016 http://news.adidas.com/GLOBAL/Latest-News/adidas-crowned-most-shareable-brand-of-uefa-euro-2016/s/927a835e-e2f8-4280-891a-08784fdbed15 adidas Crowned “Most Shareable Brand” of UEFA EURO 2016 - adidas dominates brand battle for content shares around major football moments of the summer - - #FirstNeverFollows campaign “redefines the rules of real time marketing” - - Brand generates more... ]]> 7/12/2016 7:31:00 AM eba4a086-b708-4a4a-9147-730e6925a3dc/adidas Reveal New Chelsea Away Kit for the 2016/17 Season Taking Inspiration from the Streets http://news.adidas.com/GLOBAL/Latest-News/adidas-reveal-new-chelsea-away-kit-for-the-2016-17-season-taking-inspiration-from-the-streets/s/eba4a086-b708-4a4a-9147-730e6925a3dc adidas Reveal New Chelsea Away Kit for the 2016/17 Season Taking Inspiration from the Streets London/Herzogenaurach, 11th July 2016 – Chelsea Football Club and adidas have today unveiled the new away kit for the 2016/17 season. Showing the two faces of the club, the new season kits combine... ]]> 7/11/2016 1:34:00 PM 31efba1e-75b6-4cc8-944e-fdbdb1c04a39/Zinedine Zidane inspires a new generation ahead of the UEFA EURO 2016TM Final http://news.adidas.com/GLOBAL/Latest-News/zinedine-zidane-inspires-a-new-generation-ahead-of-the-uefa-euro-2016tm-final/s/31efba1e-75b6-4cc8-944e-fdbdb1c04a39 Zinedine Zidane inspires a new generation ahead of the UEFA EURO 2016TM Final Paris, 10th July 2016 – As UEFA EURO 2016TM moves into the Final, adidas today unveiled a "First Never Follows" projection on to the façade of the famous Arc de Triomphe monument in the centre of... ]]> 7/10/2016 10:26:00 AM af97c077-c4c9-4efe-bd45-57b00c969d5f/adidas and Juventus Present the Away Jersey for the 2016/17 Season http://news.adidas.com/GLOBAL/Latest-News/adidas-and-juventus-present-the-away-jersey-for-the-2016-17-season/s/af97c077-c4c9-4efe-bd45-57b00c969d5f adidas and Juventus Present the Away Jersey for the 2016/17 Season - Colour pays tribute to blue kit worn during the club’s UEFA Champions League success in 95/96 season - Drawing inspiration from the club’s own tradition, the new away kit was designed to... ]]> 7/6/2016 10:16:00 AM 73c36b98-0639-4e75-b699-5dd8d91ff060/adidas celebrates Mesut Özil’s unrivalled touch and vision in latest First Never Follows film http://news.adidas.com/GLOBAL/Latest-News/adidas-celebrates-mesut--zil-s-unrivalled-touch-and-vision-in-latest-first-never-follows-film/s/73c36b98-0639-4e75-b699-5dd8d91ff060 adidas celebrates Mesut Özil’s unrivalled touch and vision in latest First Never Follows film Herzogenaurach, 2nd July 2016 – Germany’s king of assists, Mesut Özil, stars in the latest First Never Follows film launched by adidas today, ahead of his country’s quarter-finals clash with Italy... ]]> 7/2/2016 8:56:00 AM 010c2bc9-53d8-40ef-9f74-38f568972e36/Porsche Design Sport by adidas presents innovative technologies and design for Fall / Winter 2016 http://news.adidas.com/GLOBAL/Latest-News/porsche-design-sport-by-adidas-presents-innovative-technologies-and-design-for-fall---winter-2016/s/010c2bc9-53d8-40ef-9f74-38f568972e36 Porsche Design Sport by adidas presents innovative technologies and design for Fall / Winter 2016 This season Porsche Design Sport by adidas will hero reflectivity with an advanced technology and fabric, which glows when hit by light. This stand-out Glacier Camou pattern, in addition to... ]]> 6/27/2016 4:54:00 PM 067b1fce-9a33-4dd5-a58d-bbf0dbb5c7a4/Zinedine Zidane to Award adidas Stars with ‘Firsts’ during UEFA EURO 2016TM Knockout Phase http://news.adidas.com/GLOBAL/Latest-News/zinedine-zidane-to-award-adidas-stars-with--firsts--during-uefa-euro-2016tm-knockout-phase/s/067b1fce-9a33-4dd5-a58d-bbf0dbb5c7a4 Zinedine Zidane to Award adidas Stars with ‘Firsts’ during UEFA EURO 2016TM Knockout Phase Herzogenaurach, 25th June 2016 – As UEFA EURO 2016TM moves into the knockout phase, adidas today unveiled the latest “First Never Follows” film in which legendary midfielder, Zinédine Zidane, is... ]]> 6/25/2016 7:57:00 AM d231e23f-d00d-4fb1-9a33-a00f017121bf/adidas Signs Five Top Picks in 2016 NBA Draft http://news.adidas.com/GLOBAL/Latest-News/adidas-signs-five-top-picks-in-2016-nba-draft/s/d231e23f-d00d-4fb1-9a33-a00f017121bf adidas Signs Five Top Picks in 2016 NBA Draft New class joins superstar roster of the game's best young talent including James Harden, Damian Lillard and Andrew Wiggins PORTLAND, Ore. (June 21, 2016) – The NBA's most sought-after draft prospects ]]> 6/21/2016 9:56:00 PM 2d88d9df-0514-4c51-bfe6-e494271fd628/adidas Fracas party in Paris http://news.adidas.com/GLOBAL/Latest-News/adidas-fracas-party-in-paris/s/2d88d9df-0514-4c51-bfe6-e494271fd628 adidas Fracas party in Paris To launch the ball, adidas hosted an exclusive event at Cité de la Mode. Miralem Pjanic, who has just signed for Italian champions Juventus, was in attendance to discover Fracas. Some of Paris’... ]]> 6/21/2016 1:08:00 PM 2d303f78-2658-4c5a-8d2d-35b3bf42610e/adidas unveils Fracas, the Official Match Ball of UEFA Euro 2016TM knock-out phase http://news.adidas.com/GLOBAL/Latest-News/adidas-unveils-fracas--the-official-match-ball-of-uefa-euro-2016tm-knock-out-phase/s/2d303f78-2658-4c5a-8d2d-35b3bf42610e adidas unveils Fracas, the Official Match Ball of UEFA Euro 2016TM knock-out phase -Ball design captures the excitement and drama of knock-out football- -The name Fracas translates to ‘clamour’ in French -Fracas name chosen by Parisian influencers as adidas celebrates open... ]]> 6/21/2016 12:20:00 PM 43961c32-371f-415f-9c85-21b25e437a30/adidas and German Football Association extend partnership until 2022 http://news.adidas.com/GLOBAL/Latest-News/adidas-and-german-football-association-extend-partnership-until-2022/s/43961c32-371f-415f-9c85-21b25e437a30 adidas and German Football Association extend partnership until 2022 adidas and German Football Association extend partnership until 2022 - Reigning World Champions to extend their over 60-year association with adidas – - "We belong together" says Herbert Hainer, CEO o ]]> 6/20/2016 1:18:00 PM ae867b58-373c-4726-8bdf-879aa88d31e9/adidas celebrates the host nation of UEFA EURO 2016 with limited edition Paris Pack http://news.adidas.com/GLOBAL/Latest-News/adidas-celebrates-the-host-nation-of-uefa-euro-2016-with-limited-edition-paris-pack/s/ae867b58-373c-4726-8bdf-879aa88d31e9 adidas celebrates the host nation of UEFA EURO 2016 with limited edition Paris Pack - Special edition football boot part of adidas Football's Limited Collection – - Disruptive design of red, white and blue represents flag of France - - Available in street and pitch versions of X... ]]> 6/17/2016 7:57:00 AM bf03974c-e87c-4760-8cb7-68eaaccc5ffa/German national team is the focus in the latest First Never Follows film http://news.adidas.com/GLOBAL/Latest-News/german-national-team-is-the-focus-in-the-latest-first-never-follows-film/s/bf03974c-e87c-4760-8cb7-68eaaccc5ffa German national team is the focus in the latest First Never Follows film Herzogenaurach, 16th June – adidas today released the latest First Never Follows film, focussing on the German national team as they aim to follow on from FIFA World Cup glory by lifting the UEFA... ]]> 6/16/2016 3:27:00 PM 20a817c5-431f-4877-ad94-469df7137562/adidas Football focuses on consumers, wins market share and expects record sales in 2016 http://news.adidas.com/GLOBAL/Latest-News/adidas-football-focuses-on-consumers--wins-market-share-and-expects-record-sales-in-2016/s/20a817c5-431f-4877-ad94-469df7137562 adidas Football focuses on consumers, wins market share and expects record sales in 2016 Herzogenaurach/Paris, June 16, 2016 – adidas today announced that its football business is expected to reach new record sales of EUR 2.5 billion in 2016. One year after relaunching its football... ]]> 6/16/2016 1:58:00 PM 60269248-4366-413a-af69-9ed570329488/Wales star Gareth Bale ready to inspire his nation ahead of crucial UEFA EURO 2016TM match in latest First Never Follows film http://news.adidas.com/GLOBAL/Latest-News/wales-star-gareth-bale-ready-to-inspire-his-nation-ahead-of-crucial-uefa-euro-2016tm-match-in-latest/s/60269248-4366-413a-af69-9ed570329488 Wales star Gareth Bale ready to inspire his nation ahead of crucial UEFA EURO 2016TM match in latest First Never Follows film - adidas launches First Never Follows film dedicated to Wales' driving force - - Young football fans celebrate Bale's speed and power - - Bale set for one of the biggest games in the country's... ]]> 6/15/2016 8:07:00 PM 66106340-9662-4494-b284-73c62845d65d/adidas Tennis stars take to Wimbledon in high performance CLIMACHILL outfits http://news.adidas.com/GLOBAL/Latest-News/adidas-tennis-stars-take-to-wimbledon-in-high-performance-climachill-outfits/s/66106340-9662-4494-b284-73c62845d65d adidas Tennis stars take to Wimbledon in high performance CLIMACHILL outfits As things heat up on the sacred lawns of Wimbledon, Angelique Kerber, Tomàš Berdych and Alexander Zverev play it cool with the revolutionary CLIMACHILL apparel. 15-06-2016 – Herzogenaurach,... ]]> 6/15/2016 9:56:00 AM 856cf29d-b7d7-4870-bce2-a58f27a596af/adidas celebrates Mercury Pack at exclusive Paris event http://news.adidas.com/GLOBAL/Latest-News/adidas-celebrates-mercury-pack-at-exclusive-paris-event/s/856cf29d-b7d7-4870-bce2-a58f27a596af adidas celebrates Mercury Pack at exclusive Paris event Influencers and trendsetters attend exclusive rooftop event at Cité de la Mode - Mercury Pack inspired by the trophies that players around the world strive to win - X 16+ PURECHAOS and ACE 16+... ]]> 6/14/2016 5:30:00 PM b79df77e-4d8e-4754-bfd6-af97b929004d/Belgian Red Devils Start Bid to Win First Major Trophy with Latest First Never Follows Film http://news.adidas.com/GLOBAL/Latest-News/belgian-red-devils-start-bid-to-win-first-major-trophy-with-latest-first-never-follows-film/s/b79df77e-4d8e-4754-bfd6-af97b929004d Belgian Red Devils Start Bid to Win First Major Trophy with Latest First Never Follows Film - Belgian’s ‘Golden Generation’ celebrated in latest First Never Follows film - - Michy Batshuayi, Moussa Dembele, Thomas Meunier and Axel Witsel star in adidas’ latest film - - adidas launches... ]]> 6/13/2016 6:00:00 PM afd9bc32-7c61-430a-88fe-4c5bc723e0fc/Crazylight 2016: adidas Unveils Ultimate Low-Top Basketball Shoe http://news.adidas.com/GLOBAL/Latest-News/crazylight-2016--adidas-unveils-ultimate-low-top-basketball-shoe/s/afd9bc32-7c61-430a-88fe-4c5bc723e0fc Crazylight 2016: adidas Unveils Ultimate Low-Top Basketball Shoe adidas today unveiled Crazylight 2016. Designed with 360-degree performance from the ground up, Crazylight 2016 incorporates full-length BOOST cushioning for the first-time ever in a basketball... ]]> 6/13/2016 4:00:00 PM 43a7fb20-d49b-4043-bc6d-f8862a5b9a0a/Dele Alli ready to take on the best in Europe as he stars in latest First Never Follows film from adidas http://news.adidas.com/GLOBAL/Latest-News/dele-alli-ready-to-take-on-the-best-in-europe-as-he-stars-in-latest-first-never-follows-film-from-ad/s/43a7fb20-d49b-4043-bc6d-f8862a5b9a0a Dele Alli ready to take on the best in Europe as he stars in latest First Never Follows film from adidas Herzogenaurach, 11th June 2016 – One of the world’s most talented young footballers, Dele Alli has continued his meteoric rise as the star of the latest First Never Follows film from adidas, which... ]]> 6/11/2016 9:25:00 AM b0167ff1-bf17-4fd3-a917-aa034590e447/Paul Pogba ACE 16+ PureControl Match Customised Boots http://news.adidas.com/GLOBAL/Latest-News/paul-pogba-ace-16--purecontrol-match-customised-boots/s/b0167ff1-bf17-4fd3-a917-aa034590e447 Paul Pogba ACE 16+ PureControl Match Customised Boots Paul Pogba’s specially customised laceless adidas ACE 16+ PureControl boots to be worn during the opening match of UEFA EURO 2016. ]]> 6/10/2016 5:56:00 PM ebed228a-c20a-416b-8df4-989b912e8a0a/adidas Federations at the UEFA Euro 2016 http://news.adidas.com/GLOBAL/Latest-News/adidas-federations-at-the-uefa-euro-2016/s/ebed228a-c20a-416b-8df4-989b912e8a0a adidas Federations at the UEFA Euro 2016 adidas Federations at the UEFA Euro 2016 ]]> 6/10/2016 4:50:00 PM becd3c16-5773-48e9-94d1-52f4f69a06c5/adidas presents First Never Follows film for Latin America http://news.adidas.com/GLOBAL/Latest-News/adidas-presents-first-never-follows-film-for-latin-america/s/becd3c16-5773-48e9-94d1-52f4f69a06c5 adidas presents First Never Follows film for Latin America - James Rodriguez, Claudio Bravo, Angel Di María and Miguel Layún star in film- - Launch video celebrates players' drive to be first, on and off the pitch - - First Never Follows series announces the ]]> 6/10/2016 3:50:00 PM ebc77a18-6234-4149-aad6-ebca50b0ae57/The Latest Evolution in Rugby Footwear is Here with the adidas Superlight Range http://news.adidas.com/GLOBAL/Latest-News/the-latest-evolution-in-rugby-footwear-is-here-with-the-adidas-superlight-range/s/ebc77a18-6234-4149-aad6-ebca50b0ae57 The Latest Evolution in Rugby Footwear is Here with the adidas Superlight Range - adidas introduces two state-of-the-art new rugby boots, the adipower Kakari Force and adizero Crazyquick Malice - - Boots developed following consultation with world’s top players - - Tangible... ]]> 6/10/2016 6:58:00 AM