adidas NEWS STREAM > SOUTH AFRICA > latest news > ALL http://news.adidas.com/za/Latest-News 77b4aa67-81d6-440a-8ff4-69809f61ab06/RUN IN YOUR ELEMENT WITH THE NEW ADIDAS ULTRABOOST ALL TERRAIN http://news.adidas.com/za/Latest-News/run-in-your-element-with-the-new-adidas-ultraboost-all-terrain/s/77b4aa67-81d6-440a-8ff4-69809f61ab06 RUN IN YOUR ELEMENT WITH THE NEW ADIDAS ULTRABOOST ALL TERRAIN adidas updates the iconic UltraBOOST with design features to withstand the most unpredictable weather Continental Stretchweb outsole technology has been integrated to prevent slipping on wet or... ]]> 2017-09-14 02:04:00 PM 28ad3b52-da36-458d-9694-76c9418ad36a/ADIDAS ATHLETICS UNVEILS NEW Z.N.E. PULSE COLLECTION, THE FIRST APPAREL RANGE TO BE INSPIRED BY ATHLETES’ HEARTBEATS http://news.adidas.com/za/Latest-News/adidas-athletics-unveils-new-z.n.e.-pulse-collection--the-first-apparel-range-to-be-inspired-by-athl/s/28ad3b52-da36-458d-9694-76c9418ad36a ADIDAS ATHLETICS UNVEILS NEW Z.N.E. PULSE COLLECTION, THE FIRST APPAREL RANGE TO BE INSPIRED BY ATHLETES’ HEARTBEATS - Inspired by athletes’ heartbeats and pre-game emotions, adidas Athletics has created the Z.N.E. Pulse Knit Hoodie featuring a unique ‘heartbeat knit’ pattern - adidas Athletics has used unique... ]]> 2017-08-21 08:52:00 AM de508656-4ea4-4a16-a606-ea962574d585/adidas Football and Orlando Pirates Reveal 2017/18 Home and Away Kits http://news.adidas.com/za/Latest-News/adidas-football-and-orlando-pirates-reveal-2017-18-home-and-away-kits/s/de508656-4ea4-4a16-a606-ea962574d585 adidas Football and Orlando Pirates Reveal 2017/18 Home and Away Kits The new Orlando Pirates Football Club home and away jersey celebrates heritage in the modern era Johannesburg, 17 th July – In 1937, 80 years ago, a people’s club was born. ]]> 2017-07-21 09:17:00 AM 2be00f28-3381-40aa-bd87-79da765a073c/adidas by Stella McCartney unveils the Fall/Winter 2017 collection: designed for creative movement http://news.adidas.com/za/Latest-News/adidas-by-stella-mccartney-unveils-the-fall-winter-2017-collection--designed-for-creative-movement/s/2be00f28-3381-40aa-bd87-79da765a073c adidas by Stella McCartney unveils the Fall/Winter 2017 collection: designed for creative movement adidas by Stella McCartney unveils the Fall/Winter 2017 collection : designed for creative movement - Specialised pieces engineered for ultimate performance whatever the workout or weather - -... ]]> 2017-07-18 07:58:00 AM af540e64-1d26-4ef5-a0d2-4257c01db677/adidas by Stella McCartney previews Fall/Winter 2017 collection in Tokyo http://news.adidas.com/za/Latest-News/adidas-by-stella-mccartney-previews-fall-winter-2017-collection-in-tokyo/s/af540e64-1d26-4ef5-a0d2-4257c01db677 adidas by Stella McCartney previews Fall/Winter 2017 collection in Tokyo adidas by Stella McCartney previews Fall/Winter 2017 collection at the first Stella’s World presentation in Tokyo - An exclusive debut of the season’s key looks showcased via virtual reality - -... ]]> 2017-07-12 03:13:00 PM a81d12a4-b20f-46b4-bbc6-7bef5df74f34/adidas x Wanderlust debut co-branded FW17 collection in time for International Yoga Day http://news.adidas.com/za/Latest-News/adidas-x-wanderlust-debut-co-branded-fw17-collection-in-time-for-international-yoga-day/s/a81d12a4-b20f-46b4-bbc6-7bef5df74f34 adidas x Wanderlust debut co-branded FW17 collection in time for International Yoga Day - A collection dedicated to a community of ‘mindful adventurers’ - - Yoga and training apparel and accessories designed for the Wanderlust lifestyle - - adidas’ unrivalled performance technologies... ]]> 2017-06-21 08:22:00 AM 5b3b1a03-2d25-43b4-9716-a74d33e5d3d5/ADIDAS REVEALS ULTRABOOST X IN NEW, STRIKING MYSTERY BLUE COLOURWAY http://news.adidas.com/za/Latest-News/adidas-reveals-ultraboost-x-in-new--striking-mystery-blue-colourway/s/5b3b1a03-2d25-43b4-9716-a74d33e5d3d5 ADIDAS REVEALS ULTRABOOST X IN NEW, STRIKING MYSTERY BLUE COLOURWAY Cape Town, 12 June 2017 : adidas Running today adds an eye-catching mystery blue colourway to its UltraBOOST X collection, giving female runners a fresh new way to stand out in the streets.... ]]> 2017-06-12 02:29:00 PM b9151dc6-d681-4520-9702-4cec26bd2d58/ADIDAS WARP KNIT COLLECTION DELIVERS A SEAMLESS EXPERIENCE FROM THE GYM TO THE STREET http://news.adidas.com/za/Latest-News/adidas-warp-knit-collection-delivers-a-seamless-experience-from-the-gym-to-the-street/s/b9151dc6-d681-4520-9702-4cec26bd2d58 ADIDAS WARP KNIT COLLECTION DELIVERS A SEAMLESS EXPERIENCE FROM THE GYM TO THE STREET 8 JUNE 2017 - adidas today globally launches The First Women’s Only Technology, warp knit, made of seamless knit that combines peak performance with signature style. ]]> 2017-06-08 09:38:00 AM 912c35c3-20a4-41ca-be68-58cd8aeea31b/ADIDAS AFFIRMS COMMITMENT TO SUSTAINABILITY ON WORLD OCEAN DAY THROUGH PARLEY FOR THE OCEANS http://news.adidas.com/za/Latest-News/adidas-affirms-commitment-to-sustainability-on-world-ocean-day-through-parley-for-the-oceans/s/912c35c3-20a4-41ca-be68-58cd8aeea31b ADIDAS AFFIRMS COMMITMENT TO SUSTAINABILITY ON WORLD OCEAN DAY THROUGH PARLEY FOR THE OCEANS Today, on World Ocean Day, adidas re-affrims its commitment to the environment through its partnership with Parley for the Oceans - which addresses major threats to our most important eco-system. ]]> 2017-06-08 09:36:00 AM 2d36207d-a9ff-469a-b632-a3a8200c48be/ADIDAS INTRODUCES NEW COLOURWAY TO ADIDAS x PARLEY FOOTWEAR RANGE, REFERENCING CORAL BLEACHING http://news.adidas.com/za/Latest-News/adidas-introduces-new-colourway-to-adidas-x-parley-footwear-range--referencing-coral-bleaching/s/2d36207d-a9ff-469a-b632-a3a8200c48be ADIDAS INTRODUCES NEW COLOURWAY TO ADIDAS x PARLEY FOOTWEAR RANGE, REFERENCING CORAL BLEACHING · The new white colourway is a metaphorical white flag to the oceans and a wake-up call to the world about the threat of coral bleaching · Parley editions of UltraBOOST, UltraBOOST X and... ]]> 2017-06-01 02:17:00 PM c85c3edd-37c4-4ce7-b301-73ed36eaaed6/adidas StellaSport unveils Fall/Winter 17 collection: make the world your playground in vibrant and playful prints http://news.adidas.com/za/Latest-News/adidas-stellasport-unveils-fall-winter-17-collection--make-the-world-your-playground-in-vibrant-and-/s/c85c3edd-37c4-4ce7-b301-73ed36eaaed6 adidas StellaSport unveils Fall/Winter 17 collection: make the world your playground in vibrant and playful prints adidas StellaSport unveils Fall/Winter 17 collection: make the world your playground in vibrant and playful prints ]]> 2017-06-01 08:08:00 AM a956c1a9-9547-4ad3-ac25-6a8614da3de3/ADIDAS x PARLEY RUN FOR THE OCEANS – A GLOBAL RUNNING MOVEMENT TO RAISE AWARENESS AND INSPIRE COLLECTIVE ACTION http://news.adidas.com/za/Latest-News/adidas-x-parley-run-for-the-oceans---a-global-running-movement-to-raise-awareness-and-inspire-collec/s/a956c1a9-9547-4ad3-ac25-6a8614da3de3 ADIDAS x PARLEY RUN FOR THE OCEANS – A GLOBAL RUNNING MOVEMENT TO RAISE AWARENESS AND INSPIRE COLLECTIVE ACTION · adidas x Parley launch their first global initiative, harnessing the power of sport to raise awareness about the oceans and inspire positive action · During World Oceans Day week, adidas x... ]]> 2017-05-25 03:03:00 PM 0268e4bb-00b2-462a-bea7-db09e3a100ce/Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience http://news.adidas.com/za/Latest-News/take-on-the-city-with-adidas-pureboost-dpr--engineered-to-deliver-a-raw--real-and-adaptive-street-ru/s/0268e4bb-00b2-462a-bea7-db09e3a100ce Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience - adidas’ latest PureBOOST innovation delivers an immersive urban running experience - Dropped low and wide, it takes runners closer to the streets - Signature BOOST technology with a new 8mm... ]]> 2017-05-04 02:04:00 PM 26011d62-0bdf-4177-b283-ff3b54d10d25/Performance with purpose, adidas introduces Parley editions of game-changing running footwear http://news.adidas.com/za/Latest-News/performance-with-purpose--adidas-introduces-parley-editions-of-game-changing-running-footwear/s/26011d62-0bdf-4177-b283-ff3b54d10d25 Performance with purpose, adidas introduces Parley editions of game-changing running footwear - New Parley editions of UltraBOOST, UltraBOOST X, and UltraBOOST Uncaged announced - Made with Parley Ocean Plastic™, the latest designs in blue colourway inspired by the shades of the oceans... ]]> 2017-05-02 09:47:00 PM 96e89b60-d467-4926-b6e2-fb96a8b3a745/adidas Athletics Reveals the Z.N.E Travel Hoodie http://news.adidas.com/za/Latest-News/adidas-athletics-reveals-the-z.n.e-travel-hoodie/s/96e89b60-d467-4926-b6e2-fb96a8b3a745 adidas Athletics Reveals the Z.N.E Travel Hoodie The 2nd instalment of the hugely successful Z.N.E Hoodie Franchise which launched adidas ATHLETICS in September 2016 The Z.N.E Travel Hoodie that launches April 2017 celebrates hectic athlete... ]]> 2017-05-02 09:24:00 PM e0dce3b9-facd-49fa-ba60-ffd8291ea0b1/adidas Football Launches ACE 17 Turbocharge Football Boots http://news.adidas.com/za/Latest-News/adidas-football-launches-ace-17-turbocharge-football-boots/s/e0dce3b9-facd-49fa-ba60-ffd8291ea0b1 adidas Football Launches ACE 17 Turbocharge Football Boots Cape Town, 24 March 2017 – adidas Football has today unveiled its Turbocharge collection featuring on pitch ACE 17+ PURECONTROL; the continuation of a journey which started with the Red Limit... ]]> 2017-03-24 10:14:00 AM 96dff887-b88e-49e2-8d94-aa48baa0aa6c/ADIDAS BY STELLA MCCARTNEY COMBINES DESIGN WITH PURPOSE FOR LAUNCH OF PARLEY ULTRABOOST X http://news.adidas.com/za/Latest-News/adidas-by-stella-mccartney-combines-design-with-purpose-for-launch-of-parley-ultraboost-x/s/96dff887-b88e-49e2-8d94-aa48baa0aa6c ADIDAS BY STELLA MCCARTNEY COMBINES DESIGN WITH PURPOSE FOR LAUNCH OF PARLEY ULTRABOOST X adidas by Stella McCartney combines design with purpose for launch of Parley Ultraboost X ]]> 2017-03-16 02:31:00 PM f9402133-58fa-4292-a40f-84f1ee198106/adidas’ New TANGO LEAGUE Begins http://news.adidas.com/za/Latest-News/adidas--new-tango-league-begins/s/f9402133-58fa-4292-a40f-84f1ee198106 adidas’ New TANGO LEAGUE Begins Johannesburg, 03 March 2017 – adidas South Africa is launching a brand new series of football events named TANGO LEAGUE which starts on the 25 th of March 2017. The Tango League concept was... ]]> 2017-03-07 10:06:00 AM 04428694-7451-4593-a411-558528197a89/adidas launches ambitious Sub2 programme with the introduction of its adizero Sub2 marathon shoe http://news.adidas.com/za/Latest-News/adidas-launches-ambitious-sub2-programme-with-the-introduction-of-its-adizero-sub2-marathon-shoe/s/04428694-7451-4593-a411-558528197a89 adidas launches ambitious Sub2 programme with the introduction of its adizero Sub2 marathon shoe Shoe will hit the streets for the first time at this weekend’s Tokyo Marathon Pioneering adidas adizero Sub2 was created to enable athletes to break new ground in long-distance running Delivers... ]]> 2017-02-24 03:12:00 PM e7482587-5f9b-4a51-a205-4d02f5c1bb58/adidas South Africa introduces a new football facility, THE BASE JOBURG http://news.adidas.com/za/Latest-News/adidas-south-africa-introduces-a-new-football-facility--the-base-joburg/s/e7482587-5f9b-4a51-a205-4d02f5c1bb58 adidas South Africa introduces a new football facility, THE BASE JOBURG - Announces the new TANGO LEAGUE for the aspiring football creator Johannesburg, 10 February 2017 – adidas has launched a new urban football centre in South Africa. THE BASE Joburg is the ultimate... ]]> 2017-02-10 10:37:00 AM 43145407-8004-43b6-ab22-05a5a06d7bc2/adidas Redefines Pinnacle Performance Shoe For Women – Introducing UltraBOOST X http://news.adidas.com/za/Latest-News/adidas-redefines-pinnacle-performance-shoe-for-women---introducing-ultraboost-x/s/43145407-8004-43b6-ab22-05a5a06d7bc2 adidas Redefines Pinnacle Performance Shoe For Women – Introducing UltraBOOST X Cape Town, 6 February: adidas Running today revealed the latest version of its iconic UltraBOOST shoe, designed to give female runners their greatest running experience. Tailored to the unique... ]]> 2017-02-06 03:11:00 PM 28df4107-7eab-43a7-a567-20d6250bb77c/adidas South Africa Launches The TERREX Agravic Alpha Hooded Shield Jacket http://news.adidas.com/za/Latest-News/adidas-south-africa-launches-the-terrex-agravic-alpha-hooded-shield-jacket/s/28df4107-7eab-43a7-a567-20d6250bb77c adidas South Africa Launches The TERREX Agravic Alpha Hooded Shield Jacket Cape Town, 01 February 2017 –adidas Outdoor has launched the TERREX Agravic Alpha Hooded Shield Jacket. The latest addition is lightweight and offers more protection than the average wind jacket.... ]]> 2017-02-01 03:20:00 PM 664f0971-80d2-4e3c-aac5-facf89ef3fb6/Escape The Grid And Explore Your City In The New adidas PUREBOOST http://news.adidas.com/za/Latest-News/escape-the-grid--and-explore-your-city-in-the-new-adidas-pureboost/s/664f0971-80d2-4e3c-aac5-facf89ef3fb6 Escape The Grid And Explore Your City In The New adidas PUREBOOST Cape Town, 26 January 2017 - adidas Running today revealed the new adidas PureBOOST shoe. Inspired and created for runners who treat every run as a chance to explore, PureBOOST features a... ]]> 2017-01-27 08:44:00 AM e18c9f42-c20f-45b1-903a-e9897b9fc04b/adidas South Africa Launches The Blue Blast Football Boot Collection http://news.adidas.com/za/Latest-News/adidas-south-africa-launches-the-blue-blast-football-boot-collection/s/e18c9f42-c20f-45b1-903a-e9897b9fc04b adidas South Africa Launches The Blue Blast Football Boot Collection - Collection available in Stadium, Cage and an all-new Street version Cape Town, 10 January 2017 – adidas Football has today announced the launch of its Blue Blast football boot collection. The... ]]> 2017-01-20 09:30:00 AM 1a7054f4-4b11-4b49-b1c8-3beb8d1f7190/adidas by Stella McCartney debuts its Spring/Summer 2017 collection http://news.adidas.com/za/Latest-News/adidas-by-stella-mccartney-debuts-its-spring-summer-2017-collection/s/1a7054f4-4b11-4b49-b1c8-3beb8d1f7190 adidas by Stella McCartney debuts its Spring/Summer 2017 collection adidas by Stella McCartney presents Spring/Summer 2017: celebrating the adaptability and drive of the modern female athlete - Karlie Kloss, Octavious Freeman and Chelsey Korus come together to... ]]> 2017-01-18 10:37:00 AM c4fe6379-2736-4508-914f-f490af959a23/adidas unveils first boot in limited edition rugby Sevens range http://news.adidas.com/za/Latest-News/adidas-unveils-first-boot-in-limited-edition-rugby-sevens-range/s/c4fe6379-2736-4508-914f-f490af959a23 adidas unveils first boot in limited edition rugby Sevens range - Five boots to be launched throughout Rugby Sevens series - - Range will feature boots for Cape Town, Wellington, Las Vegas, London and Paris - - Each boot design will be unveiled at respective... ]]> 2016-12-10 11:01:00 AM 9222db63-4962-4db1-a7bb-7b9650c8b369/The New Way To Run http://news.adidas.com/za/Latest-News/the-new-way-to-run/s/9222db63-4962-4db1-a7bb-7b9650c8b369 The New Way To Run adidas Runners Presents Run Your Crew South Africa, Saturday Dec. 3, 2016 – Today adidas Runners from all over the world hit the streets of inner city Joburg for Run Your Crew. The running... ]]> 2016-12-03 07:40:00 PM 070b44ce-1808-4dc6-b55f-75a505c27d86/Orlando Pirates unveil 80th Anniversary Special Edition Jersey http://news.adidas.com/za/Latest-News/orlando-pirates-unveil-80th-anniversary-special-edition-jersey/s/070b44ce-1808-4dc6-b55f-75a505c27d86 Orlando Pirates unveil 80th Anniversary Special Edition Jersey 01 December 2016 – adidas and Orlando Pirates Football Club have launched an 80 th Anniversary Special Edition Jersey on the occasion of the Club’s 80 th birthday . From humble beginnings in 1937,... ]]> 2016-12-01 09:18:00 AM 29816421-4d2d-40c6-8200-9801b842558e/adidas Football Launches Laceless Red Limit Pack http://news.adidas.com/za/Latest-News/adidas-football-launches-laceless-red-limit-pack/s/29816421-4d2d-40c6-8200-9801b842558e adidas Football Launches Laceless Red Limit Pack adidas Football has today unveiled its laceless Red Limit boots; the continuation of a journey which started with the release of Mercury Pack, through to the Speed of Light and Stellar boot packs. ]]> 2016-11-25 09:04:00 AM dc40d27d-88b5-4a9d-b521-00352b429b92/adizero adios Boost 3.0 Recognised By Runner’s World International For Best Update Award http://news.adidas.com/za/Latest-News/adizero-adios-boost-3.0--recognised-by-runner-s-world-international-for-best-update-award/s/dc40d27d-88b5-4a9d-b521-00352b429b92 adizero adios Boost 3.0 Recognised By Runner’s World International For Best Update Award South Africa, November 10, 2016 – This week, adidas Running was presented with the esteemed Runner’s World International Best Update Award for its adizero adios 3.0 shoe, the latest iteration of... ]]> 2016-11-10 11:11:00 AM e5941520-394e-4935-a897-513b8ced61b6/adidas unveils UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic http://news.adidas.com/za/Latest-News/adidas-unveils-ultraboost-uncaged-parley--the-first-mass-produced-running-shoe-made-from-parley-ocea/s/e5941520-394e-4935-a897-513b8ced61b6 adidas unveils UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic - UltraBOOST Uncaged Parley is the first step in the company’s commitment to creating one million pairs of shoes made with Parley Ocean Plastic by end of 2017 - The adidas and Parley partnership... ]]> 2016-11-04 10:50:00 AM b31d88c1-48d9-4cb4-a5ca-ea44a1ae892a/Mother Nature Tackles The Superlight Range http://news.adidas.com/za/Latest-News/mother-nature-tackles-the-superlight-range/s/b31d88c1-48d9-4cb4-a5ca-ea44a1ae892a Mother Nature Tackles The Superlight Range - adidas introduces new graphical treatment to rugby boot range - - Top international rugby players to showcase new range this weekend - Cape Town, Friday 4 th November, 2016 - adidas Rugby will... ]]> 2016-11-04 08:26:00 AM 734c5a50-c827-47ed-86cd-c8a5664d1ee7/adidas Run Your Crew Reveals Celebrity Crews and Block Party Line-up http://news.adidas.com/za/Latest-News/adidas-run-your-crew-reveals-celebrity-crews-and-block-party-line-up/s/734c5a50-c827-47ed-86cd-c8a5664d1ee7 adidas Run Your Crew Reveals Celebrity Crews and Block Party Line-up South Africa, Monday Oct. 31, 2016 –adidas South Africa has revealed four South African celebrity crews participating in the highly anticipated Run Your Crew, the unique, inner city crew run,... ]]> 2016-10-31 08:13:00 AM e2efff4f-5979-4af7-89ac-df4cb324d3de/adidas Urban Football Boot Hits the Streets http://news.adidas.com/za/Latest-News/adidas-urban-football-boot-hits-the-streets/s/e2efff4f-5979-4af7-89ac-df4cb324d3de adidas Urban Football Boot Hits the Streets Cape Town, 27 October 2016 – adidas South Africa has unveiled the Urban Football Boot, an interpretation of the X boot, specifically designed for the cage and the streets. Introduced in 2015, the... ]]> 2016-10-27 09:15:00 AM e44cbc89-3aac-430f-9bde-0add301306d0/adidas Run Your Crew Registrations are Now Open http://news.adidas.com/za/Latest-News/adidas-run-your-crew-registrations-are-now-open/s/e44cbc89-3aac-430f-9bde-0add301306d0 adidas Run Your Crew Registrations are Now Open South Africa, Tuesday Oct. 18, 2016 – adidas announces the opening of registration for Run Your Crew today, a new inner-city crew night run taking place in Johannesburg, on 03 December 2016, at... ]]> 2016-10-18 08:15:00 AM d5528e6a-829f-488b-9729-bdba26c6dbb0/PAUL POGBA WAS BORN TO CREATE http://news.adidas.com/za/Latest-News/paul-pogba-was-born-to-create/s/d5528e6a-829f-488b-9729-bdba26c6dbb0 PAUL POGBA WAS BORN TO CREATE New adidas campaign highlights Manchester United star’s journey back to Old Trafford SOUTH AFRICA – October 17, 2016 – adidas today reveals its latest global brand campaign starring Manchester... ]]> 2016-10-17 09:12:00 AM 585d273d-51e4-4483-9b36-a52736e25d55/adidas ATHLETICS: From Pitch to Street to Runway http://news.adidas.com/za/Latest-News/adidas-athletics--from-pitch-to-street-to-runway/s/585d273d-51e4-4483-9b36-a52736e25d55 adidas ATHLETICS: From Pitch to Street to Runway The launch of the Zero Negative Energy Hoodie saw the adidas athlete army being mobilized in spectacular fashion. adidas partner teams such as Manchester United, AC Milan, ALL Blacks, Ajax Cape... ]]> 2016-10-11 12:13:00 PM 32628c29-a041-41c6-9fc0-ab81b12db302/adidas South Africa Announces the New Way to Run http://news.adidas.com/za/Latest-News/adidas-south-africa-announces-the-new-way-to-run/s/32628c29-a041-41c6-9fc0-ab81b12db302 adidas South Africa Announces the New Way to Run RYC is Run Your Crew South Africa, Wednesday Oct. 5, 2016 –adidas, the world’s leading sportswear innovator, today revealed RYC, a unique running event aimed at bringing running crews and adidas... ]]> 2016-10-05 12:03:00 PM 4365c79a-748e-4574-9e15-868d7e4c389b/adidas Launches Crazy Explosive for the Next Generation of Basketball Superstars http://news.adidas.com/za/Latest-News/adidas-launches-crazy-explosive-for-the-next-generation-of-basketball-superstars/s/4365c79a-748e-4574-9e15-868d7e4c389b adidas Launches Crazy Explosive for the Next Generation of Basketball Superstars adidas Launches Crazy Explosive for the Next Generation of Basketball Superstars 30 September 2016 - adidas South Africa has officially launched the Crazy Explosive, a new franchise built for... ]]> 2016-09-30 09:41:00 AM dd13cb3b-208d-4c0a-9e35-67be64712680/adidas Football Launches the Stellar Boot Pack http://news.adidas.com/za/Latest-News/adidas-football-launches-the-stellar-boot-pack/s/dd13cb3b-208d-4c0a-9e35-67be64712680 adidas Football Launches the Stellar Boot Pack Cape Town, 30 September 2016 – adidas Football has unveiled the Stellar Boot Pack, the continuation of a journey which started with the release of Mercury Pack, followed by the Speed of Light... ]]> 2016-09-30 09:18:00 AM 3d7e59dc-80fa-497d-9caf-97fded2a9c18/Built for Focus - adidas Launches New Category: ATHLETICS http://news.adidas.com/za/Latest-News/built-for-focus---adidas-launches-new-category--athletics/s/3d7e59dc-80fa-497d-9caf-97fded2a9c18 Built for Focus - adidas Launches New Category: ATHLETICS Redefining the future of “gym-to-street”style South Africa, 29 August 2016 – today, the world’s leading sportswear innovator announced the launch of a brand new category devoted to the athlete’s... ]]> 2016-08-29 11:31:00 AM fac5d08b-a4b3-4a63-a2e7-76c7c443c167/adidas reveal the 2016/17 Ajax Cape Town Football Club Home and Away kit http://news.adidas.com/za/Latest-News/adidas-reveal-the-2016-17-ajax-cape-town-football-club-home-and-away-kit/s/fac5d08b-a4b3-4a63-a2e7-76c7c443c167 adidas reveal the 2016/17 Ajax Cape Town Football Club Home and Away kit 17 th August, 2016 – adidas South Africa and Ajax Cape Town Football Club launch the club’s new home and away jersey for the upcoming 2016/2017 season. The home jersey maintains the classic style... ]]> 2016-08-17 08:27:00 AM 4d399d92-1e87-4168-922b-f18c2212426f/Orlando Pirates unveil a classic look with the new home and away kit for 2016/17 http://news.adidas.com/za/Latest-News/orlando-pirates-unveil-a-classic-look-with-the-new-home-and-away-kit-for-2016-17/s/4d399d92-1e87-4168-922b-f18c2212426f Orlando Pirates unveil a classic look with the new home and away kit for 2016/17 11 August 2016 – adidas and Orlando Pirates Football Club launch the club’s new home and away jersey for the upcoming 2016/2017 season. The home jersey retains its iconic black strip while it... ]]> 2016-08-11 07:28:00 AM eb1c1326-4eaf-479b-87b7-235a69b6dd96/The Future Of Women's Running Introduces The New PureBoost X Colourway http://news.adidas.com/za/Latest-News/the-future-of-women-s-running-introduces-the-new-pureboost-x-colourway/s/eb1c1326-4eaf-479b-87b7-235a69b6dd96 The Future Of Women's Running Introduces The New PureBoost X Colourway Cape Town – The latest PureBoost X colourway will launch in South Africa on 10 August, a running shoe created for women, by women. This comes after the original PureBoost X shoe was introduced in... ]]> 2016-08-10 12:14:00 PM 07c6c881-8ac1-4d79-bb53-43c50440d4c7/adidas Enables Athletes to Break into the Zone with AlphaBOUNCE http://news.adidas.com/za/Latest-News/adidas-enables-athletes-to-break-into-the-zone-with-alphabounce/s/07c6c881-8ac1-4d79-bb53-43c50440d4c7 adidas Enables Athletes to Break into the Zone with AlphaBOUNCE Cape Town, July 07, 2016 – adidas South Africa introduces AlphaBOUNCE, an innovative new running shoe that offers an adaptive fit and feel for runners and versatile athletes. The combination of... ]]> 2016-07-29 12:00:00 AM 999c2181-ba93-479f-9507-228fafca5854/adidas Release New Manchester United HOME Jersey http://news.adidas.com/za/Latest-News/adidas-release-new-manchester-united-home-jersey/s/999c2181-ba93-479f-9507-228fafca5854 adidas Release New Manchester United HOME Jersey JERSEY for 2016/17 season inspired by ICONIC 1878 NEWTON HEATH DESIGN Cape town, 23 JULY 2016: adidas and Manchester United launches the club’s new home jersey for the 2016/17 season, taking... ]]> 2016-07-23 06:27:00 AM 36a7a486-a1df-41db-a0f0-5d3aee793f97/Karlie Kloss announced as the face of adidas by Stella McCartney http://news.adidas.com/za/Latest-News/karlie-kloss-announced-as-the-face-of-adidas-by-stella-mccartney/s/36a7a486-a1df-41db-a0f0-5d3aee793f97 Karlie Kloss announced as the face of adidas by Stella McCartney - Athlete and supermodel set to launch the Fall/Winter 2016 Collection campaign - - New campaign showcases a collection fusing cutting-edge technology and style to inspire and empower today’s... ]]> 2016-07-18 06:02:00 PM 7857f44d-c7e3-45be-9ad4-7bd17b5cc0cf/adidas Football releases new Speed of Light boots for 2016/7 season http://news.adidas.com/za/Latest-News/adidas-football-releases-new-speed-of-light-boots-for-2016-7-season/s/7857f44d-c7e3-45be-9ad4-7bd17b5cc0cf adidas Football releases new Speed of Light boots for 2016/7 season Cape Town, 15th July 2016 – Today, adidas Football unveiled its Speed of Light boots series, a cutting-edge range released ahead of the start of the 2016/17 football season. Inspired by the... ]]> 2016-07-15 08:27:00 AM 927a835e-e2f8-4280-891a-08784fdbed15/adidas Crowned “Most Shareable Brand” of UEFA EURO 2016 http://news.adidas.com/za/Latest-News/adidas-crowned-most-shareable-brand-of-uefa-euro-2016/s/927a835e-e2f8-4280-891a-08784fdbed15 adidas Crowned “Most Shareable Brand” of UEFA EURO 2016 - adidas dominates brand battle for content shares around major football moments of the summer - - #FirstNeverFollows campaign “redefines the rules of real time marketing” - - Brand generates more... ]]> 2016-07-12 12:00:00 AM 14a8b807-795b-43a7-8626-daffeb3ee60c/adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST http://news.adidas.com/za/Latest-News/adidas-and-kanye-west-make-history-with-transformative-new-partnership-adidas---kanye-west/s/14a8b807-795b-43a7-8626-daffeb3ee60c adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST The Most Significant Partnership Ever Created Between an Athletic Brand and a Non-Athlete Los Angeles, June 29, 2016 - Today, adidas announced the cementing of its long-term relationship with... ]]> 2016-06-29 12:00:00 AM d231e23f-d00d-4fb1-9a33-a00f017121bf/adidas Signs Five Top Picks in 2016 NBA Draft http://news.adidas.com/za/Latest-News/adidas-signs-five-top-picks-in-2016-nba-draft/s/d231e23f-d00d-4fb1-9a33-a00f017121bf adidas Signs Five Top Picks in 2016 NBA Draft The NBA's most sought-after draft prospects Brandon Ingram, Jaylen Brown, Jamal Murray, Dragan Bender and Kris Dunn chose to join adidas Basketball and create the future of the game. "For my... ]]> 2016-06-22 12:00:00 AM ebc77a18-6234-4149-aad6-ebca50b0ae57/The Latest Evolution In Rugby Footwear Is Here With The adidas Superlight Range http://news.adidas.com/za/Latest-News/the-latest-evolution-in-rugby-footwear-is-here-with-the-adidas-superlight-range/s/ebc77a18-6234-4149-aad6-ebca50b0ae57 The Latest Evolution In Rugby Footwear Is Here With The adidas Superlight Range Cape Town, 10 June 2016 - adidas has unveiled its lightest ever rugby boots with the launch of its Superlight range, which features the adipower Kakari Force and the adizero Crazyquick Malice.... ]]> 2016-06-10 12:00:00 AM 15ffee84-f2ff-4d69-97b6-9564743ef94d/Stars of German National Team Receive a High-Speed Delivery from the Sky http://news.adidas.com/za/Latest-News/highspeed-delivery-from-the-sky/s/15ffee84-f2ff-4d69-97b6-9564743ef94d Stars of German National Team Receive a High-Speed Delivery from the Sky German national team players Mesut Özil, Thomas Müller, Mats Hummels, Manuel Neuer and Bastian Schweinsteiger received an unexpected high-speed delivery from the sky during their training camp in... ]]> 2016-06-06 12:00:00 AM 7c0fc6bb-a253-4b85-9724-8d8f5350be96/adidas Launches First Film in Series Featuring Global Superstars http://news.adidas.com/za/Latest-News/adidas-Launches-First-Film-in-Series-Featuring-Global-Superstars/s/7c0fc6bb-a253-4b85-9724-8d8f5350be96 adidas Launches First Film in Series Featuring Global Superstars - Paul Pogba, Luis Suarez and Mesut Ozil star in new First Never Follows film series - - Each player will have his own unique video as part of the series - - Launch video celebrates players’ drive... ]]> 2016-05-20 12:00:00 AM 0c3a5b70-0709-4884-ba15-1c8e91e6d5e4/New Flamengo Jersey Pays Homage to Libertadores Title of 1981 http://news.adidas.com/za/Latest-News/new-flamengo-jersey-pays-homage-to-libertadores-title-of-1981/s/0c3a5b70-0709-4884-ba15-1c8e91e6d5e4 New Flamengo Jersey Pays Homage to Libertadores Title of 1981 Rio de Janeiro, May 10th, 2016 – Flamengo will kick start the Brazilian championship wearing a victory symbol. The traditional club from Rio will present its new home kit for the season. Inspired... ]]> 2016-05-12 09:39:00 AM 29d229f2-78c5-4492-b211-11b0878c8ffd/New Flamengo Jersey Pays Homage to Libertadores Title of 1981 http://news.adidas.com/za/Latest-News/new-flamengo-jersey-pays-homage-to-libertadores-title-of-1981/s/29d229f2-78c5-4492-b211-11b0878c8ffd New Flamengo Jersey Pays Homage to Libertadores Title of 1981 Rio de Janeiro, May 10th, 2016 – Flamengo will kick start the Brazilian championship wearing a victory symbol. The traditional club from Rio will present its new home kit for the season. Inspired... ]]> 2016-05-10 04:17:00 PM 70f977e8-f6d1-461f-ba7d-045844ea287f/Porsche Design Sport by adidas releases the all white #UltraBOOST- this season’s most anticipated sports-luxe trainer http://news.adidas.com/za/Latest-News/porsche-design-sport-by-adidas-releases-the-all-white--ultraboost--this-season-s-most-anticipated-sp/s/70f977e8-f6d1-461f-ba7d-045844ea287f Porsche Design Sport by adidas releases the all white #UltraBOOST- this season’s most anticipated sports-luxe trainer Porsche Design Sport by adidas injects its signature style and superior design approach into a limited edition iteration of the iconic UltraBOOST trainer. For Spring/Summer 2016, the elevated... ]]> 2016-04-10 06:56:00 AM 1a5980f2-7759-4f2c-906a-df08367d9d12/2016 Two Oceans Marathon http://news.adidas.com/za/Latest-News/2016-two-oceans-marathon/s/1a5980f2-7759-4f2c-906a-df08367d9d12 2016 Two Oceans Marathon Last week, Cape Town hosted the World's most beautiful marathon, the Old Mutual Two Oceans Marathon with adidas as its technical sponsor for the fourth year running. At this prestigious running event, ]]> 2016-04-08 05:29:00 AM 3e218861-9ebc-4d0c-aa6d-f5f0b21f36af/Score Namibia Volunteer Program http://news.adidas.com/za/Latest-News/score-namibia-volunteer-program/s/3e218861-9ebc-4d0c-aa6d-f5f0b21f36af Score Namibia Volunteer Program Employees from adidas South Africa and the Herzo office in Germany took part in a 12 day volunteer program in Namibia hosted by SCORE (an NGO that is supported by adidas global). The aim of the... ]]> 2016-04-08 05:29:00 AM 69225280-8589-4362-9bca-4658ea27718c/The New PureBOOST ZG Provides Essential adidas Technology And Delivers Stylish Performance http://news.adidas.com/za/Latest-News/the-new-pureboost-zg-provides-essential-adidas-technology-and-delivers--stylish-performance/s/69225280-8589-4362-9bca-4658ea27718c The New PureBOOST ZG Provides Essential adidas Technology And Delivers Stylish Performance In late March, adidas ZA launched PureBOOST ZG, the new running shoe for men featuring adidas Primeknit technology targeted at the amplifier in Johannesburg. An intimate group of local media and... ]]> 2016-04-08 05:29:00 AM 31e9db7d-f95a-48e2-ab9d-79f6ddc23e24/adidas SA Invites Quinton Fortune to His Community in Cape Town http://news.adidas.com/za/Latest-News/SA-Welcomes-Manchester-United-Legend-Quinton-Fortune-Home/s/31e9db7d-f95a-48e2-ab9d-79f6ddc23e24 adidas SA Invites Quinton Fortune to His Community in Cape Town On 18 March 2016, adidas SA hosted South African legend and former Manchester United player, Quinton Fortune in his hometown of Athlone in Cape Town, as part the Football4All coaching clinic. Fortune ]]> 2016-04-08 05:00:00 AM 68102cc2-7ae6-4789-8899-5558cfef0cb5/adidas StellaSport Spring/Summer 2016 Launch Event http://news.adidas.com/za/Latest-News/adidas-stellasport-spring-summer-2016-launch-event/s/68102cc2-7ae6-4789-8899-5558cfef0cb5 adidas StellaSport Spring/Summer 2016 Launch Event On Thursday, 14 January 2016, adidas SA launched the StellaSport Spring/Summer 2016 range at Bounce Inc, an on-trend trampoline park in Midrand, Johannesburg. To illustrate the versatility and... ]]> 2016-02-22 04:22:00 PM f83b5f23-2815-4a47-b95c-fb8021592f0f/adidas SA introduces the future of women's running with the new adidas PUREBOOST X http://news.adidas.com/za/Latest-News/adidas-sa-introduces-the-future-of-women-s-running-with-the-new-adidas-pureboost-x/s/f83b5f23-2815-4a47-b95c-fb8021592f0f adidas SA introduces the future of women's running with the new adidas PUREBOOST X On 2nd February, adidas SA launched PureBOOST X at SA’s first adidas Runbase, a new and exciting hub for runners to meet, share experience, get tested and even purchase their favourite running... ]]> 2016-02-22 02:56:00 PM 30309715-6710-4f0b-9291-4f65b3662bd8/SA media put the Ace 16.1 Boots to the in Johannesburg http://news.adidas.com/za/Latest-News/SA-media-put-the-Ace-16.1-Boots-to-the-in-Johannesburg/s/30309715-6710-4f0b-9291-4f65b3662bd8 SA media put the Ace 16.1 Boots to the in Johannesburg On 12 February, leading South African football media were invited by adidas SA to test the recently launched adidas ACE 16.1 boots at the ACE &Cage event hosted at Johannesburg's Monte Casino.The... ]]> 2016-02-22 12:29:00 PM c6d4b488-38ca-45fa-bbd6-7e23db363cc6/adidas Premieres Third Chapter of “I’m Here to Create” Films http://news.adidas.com/za/Latest-News/adidas-premieres-third-chapter-of--i-m-here-to-create--films/s/c6d4b488-38ca-45fa-bbd6-7e23db363cc6 adidas Premieres Third Chapter of “I’m Here to Create” Films Herzogenaurach/Portland, Ore., February 18, 2016 – adidas today premiered the third chapter of “I’m Here to Create” films from the brand’s Sport16 initiative.Over the last month through “I’m Here... ]]> 2016-02-19 01:01:00 PM 9625bc6c-ad50-4559-bace-b07e486d9c20/adidas Tennis Releases The adizero Ubersonic Aphrodite http://news.adidas.com/za/Latest-News/adidas-tennis-releases-the-adizero-ubersonic-aphrodite/s/9625bc6c-ad50-4559-bace-b07e486d9c20 adidas Tennis Releases The adizero Ubersonic Aphrodite As the first of the SS16 Energy Pack limited edition series of tennis footwear, adidas launches the adizero Ubersonic Aphrodite. Create emotions with this shoe that’s perfect for those who are... ]]> 2016-02-14 10:55:00 AM 6f1e5c46-b0a4-4e8f-9361-3dbc25285edd/adidas Premieres Next Chapter of “I’m Here to Create” Films http://news.adidas.com/za/Latest-News/adidas-premieres-next-chapter-of--i-m-here-to-create--films/s/6f1e5c46-b0a4-4e8f-9361-3dbc25285edd adidas Premieres Next Chapter of “I’m Here to Create” Films Herzogenaurach/Portland, Ore., February 11, 2016 – adidas today premiered the next chapter of “I’m Here to Create” films from the brand’s Sport16 initiative.“I’m Here to Create” highlights real... ]]> 2016-02-11 03:00:00 PM f7f0ea90-51ae-435f-9f6f-5fdb33c8a1a0/adidas Tennis Launches Unique Limited Edition Footwear Range http://news.adidas.com/za/Latest-News/adidas-tennis-launches-unique-limited-edition-footwear-range/s/f7f0ea90-51ae-435f-9f6f-5fdb33c8a1a0 adidas Tennis Launches Unique Limited Edition Footwear Range Dominate the court with shoes fit for gods and conquerors.1-28-2016 – Herzogenaurach, GermanyNo one has mastered the art of world domination like the ancient Romans and Greeks. Inspired by their... ]]> 2016-02-10 11:29:00 AM e577cf05-a3cb-4b20-ba86-4ea5cae67364/adidas Shows That Creativity is What Defines Athletes in New Global Campaign http://news.adidas.com/za/Latest-News/adidas-shows-that-creativity-is-what-defines-athletes-in-new-global-campaign-/s/e577cf05-a3cb-4b20-ba86-4ea5cae67364 adidas Shows That Creativity is What Defines Athletes in New Global Campaign adidas today premiered a new series of films kicking off the brand's Sport16 initiative, underlining adidas' leadership and passion for sports. The first chapter of films, "I'm Here to Create," is tol ]]> 2016-02-04 02:57:00 PM 7538ca5b-4e70-46af-bc32-5228cc6f0db7/adidas and Damian Lillard Launch Second Chapter of Creators Never Follow http://news.adidas.com/za/Latest-News/adidas-and-damian-lillard-launch-second-chapter-of-creators-never-follow/s/7538ca5b-4e70-46af-bc32-5228cc6f0db7 adidas and Damian Lillard Launch Second Chapter of Creators Never Follow adidas debuts the latest chapter of 'Creators Never Follow,' a new film starring Portland Trail Blazers superstar Damian Lillard that jumpstarts 2016 by celebrating creators in sport. Creators are... ]]> 2016-02-02 12:00:00 AM 68a9bcde-0d94-4637-a764-c4023d9c2efe/The Future Of Women's Running Has Arrived With The New Adidas PureBoost X http://news.adidas.com/za/Latest-News/the-future-of-women-s-running-has-arrived-with-the-new-adidas-pureboost-x/s/68a9bcde-0d94-4637-a764-c4023d9c2efe The Future Of Women's Running Has Arrived With The New Adidas PureBoost X (28 January 2016 – South Africa) – adidas has teamed up with female athletes from around the world to deliver PureBOOST X, a running shoe created for women, by women.Based on years of testing and... ]]> 2016-01-28 03:32:00 PM 8febb845-ce86-4c72-b076-9ddaf525b35c/Boss the Football field in adidas Ace 16+ Primeknit http://news.adidas.com/za/Latest-News/boss-the-football-field-in-adidas-ace-16--primeknit/s/8febb845-ce86-4c72-b076-9ddaf525b35c Boss the Football field in adidas Ace 16+ Primeknit Cape Town, 25 January 2016 – 2016 has already seen adidas Europe make its mark with the ground-breaking release of the ACE 16+ PURECONTROL, the world’s first high performance laceless boot. Today,... ]]> 2016-01-25 11:19:00 AM 3b16015f-736c-4c69-af8b-5136b4577aa1/adidas StellaSport hits new limits with a trailblazing Spring/Summer 2016 collection that’s ready-for-action anytime, anywhere http://news.adidas.com/za/Latest-News/adidas-stellasport-hits-new-limits-with-a-trailblazing-spring-summer-2016-collection-that-s-ready-fo/s/3b16015f-736c-4c69-af8b-5136b4577aa1 adidas StellaSport hits new limits with a trailblazing Spring/Summer 2016 collection that’s ready-for-action anytime, anywhere (18 January 2016 – South Africa) Sparks fly as the collective energy of action girls everywhere ignites in the new adidas StellaSport Spring/Summer 2016 collection which hit stores on 14 January... ]]> 2016-01-18 02:14:00 PM 4cedefa3-ac81-4316-a81c-ecc18709a1b8/adidas Celebrates the Ultimate Creator with Platinum Messi 15 http://news.adidas.com/za/Latest-News/adidas-celebrates-the-ultimate-creator-with-platinum-messi-15/s/4cedefa3-ac81-4316-a81c-ecc18709a1b8 adidas Celebrates the Ultimate Creator with Platinum Messi 15 Signature Messi 15 boot is redefined to celebrate the greatest in the gameAfter winning a record fifth Ballon d'Or, Leo Messi has cemented his place as the greatest player in the history of... ]]> 2016-01-14 11:17:00 AM b7295b00-6052-4757-8831-d2463dc0cbc9/Messi Is Not Here For The Records, He’s Here To Create http://news.adidas.com/za/Latest-News/messi-is-not-here-for-the-records--he-s-here-to-create/s/b7295b00-6052-4757-8831-d2463dc0cbc9 Messi Is Not Here For The Records, He’s Here To Create Herzogenaurach, 11th January – Leo Messi has cemented his place as a phenomenon in football with a fifth Ballon d'Or. The award is the greatest acknowledgement of individual success in football. But, ]]> 2016-01-12 12:26:00 PM eb332596-1e9a-45fb-b962-dabf5d429154/adidas Launches Aurora Borealis Basketball Collection http://news.adidas.com/za/Latest-News/adidas-launches-aurora-borealis-basketball-collection----/s/eb332596-1e9a-45fb-b962-dabf5d429154 adidas Launches Aurora Borealis Basketball Collection The Aurora Borealis collection – designed to celebrate NBA All-Star Weekend – is inspired by Toronto's vibrant, cosmopolitan culture and the Northern Lights that paint the sky in upper parts of Canada ]]> 2015-12-11 07:57:00 PM 59259af2-280f-4b36-bafc-e3e013f516f7/adidas and Parley for the Oceans stop the industry's waiting game http://news.adidas.com/za/Latest-News/adidas-and-parley-for-the-oceans-stop-the-industry-s-waiting-game/s/59259af2-280f-4b36-bafc-e3e013f516f7 adidas and Parley for the Oceans stop the industry's waiting game Paris, December 8th, 2015 – Today, at the Parley Talks on the occasion of COP21, adidas and Parley for the Oceans showcased an innovative footwear concept, the 3D-printed Ocean Plastic shoe... ]]> 2015-12-08 12:00:00 AM f6684b12-42b1-42eb-a69f-b99b895ddc0c/adidas Launch Ace 15+ And X 15+ Black And White Pack http://news.adidas.com/za/Latest-News/adidas-launch-ace-15--and-x-15--black-and-white-pack/s/f6684b12-42b1-42eb-a69f-b99b895ddc0c adidas Launch Ace 15+ And X 15+ Black And White Pack Herzogenaurach, 1st December 2015 – This year adidas made football more black and white than ever. Players were identified as one of two pure playing styles: the X player who causes chaos, and the... ]]> 2015-12-03 11:11:00 AM 0e33c31e-0e5f-4804-a0dd-ded944a34afc/DHL Stormers Launch New Kit For The Upcoming Season http://news.adidas.com/za/Latest-News/dhl-stormers-launch-new-kit-for-the-upcoming-season/s/0e33c31e-0e5f-4804-a0dd-ded944a34afc DHL Stormers Launch New Kit For The Upcoming Season 03 December 2015 – Cape Town, The DHL Stormers have launched their new home and away kit for the upcoming 2016 Super Rugby season, both of which retain the proud heritage of Western Province... ]]> 2015-12-03 03:31:00 AM 0f35bbf9-d12e-4ba6-844a-d093f74f5868/adidas and James Harden Launch 'Creators Never Follow' http://news.adidas.com/za/Latest-News/adidas-and-james-harden-launch--creators-never-follow-/s/0f35bbf9-d12e-4ba6-844a-d093f74f5868 adidas and James Harden Launch 'Creators Never Follow' adidas introduces, 'Creators Never Follow,' a new film starring Houston Rockets superstar James Harden that builds on this year's series of sport focused content starring its brand icons. Driven by th ]]> 2015-12-02 02:01:00 PM d45e1ab2-6e55-4d31-8d3c-da879687a094/BOSS THE CAGE WITH ACE 16+ TKRZ http://news.adidas.com/za/Latest-News/boss-the-cage-with-ace-16--tkrz/s/d45e1ab2-6e55-4d31-8d3c-da879687a094 BOSS THE CAGE WITH ACE 16+ TKRZ Herzogenaurach, 27th November 2015 – The ACE player is known for controlling everything. Now, with the ACE 16+ TKRZ, they can take that control off the eleven-a-side pitch to dominate the small... ]]> 2015-11-27 09:00:00 AM ef43fd21-caa5-4b5a-b1b8-1f3132405aff/European Midfielders Line up Alongside Messi in Latest Episode of adidas Gamedayplus http://news.adidas.com/za/Latest-News/european-midfielders-line-up-alongside-messi-in-latest-episode-of-adidas-gamedayplus/s/ef43fd21-caa5-4b5a-b1b8-1f3132405aff European Midfielders Line up Alongside Messi in Latest Episode of adidas Gamedayplus Rakitic, Herrera and Çalhanoğlu feature with the greatest player of all time in adidas’ access-all-areas UEFA Champions League showHerzogenaurach, Monday 23rd November – Episode five of adidas... ]]> 2015-11-23 07:35:00 PM 4857d051-eef3-4d0b-8c75-0f2f2239cf19/Zinedine Zidane Unveils Beau Jeu: The Official Match Ball of the UEFA EURO 2016™ Group Stages http://news.adidas.com/za/Latest-News/zinedine-zidane-unveils-beau-jeu--the-official-match-ball-of-the-uefa-euro-2016--group-stages/s/4857d051-eef3-4d0b-8c75-0f2f2239cf19 Zinedine Zidane Unveils Beau Jeu: The Official Match Ball of the UEFA EURO 2016™ Group Stages One of the most famous French footballers of all time, Zinédine Zidane has taken to his personal Instagram page https://instagram.com/zidane/ to reveal Beau Jeu, the Official Match Ball of the UEFA EU ]]> 2015-11-12 09:03:00 AM 8099a318-f9e7-45d8-9887-42c3dde5e6fd/adidas Breaks the Mold with 3D-Printed Performance Footwear http://news.adidas.com/za/Latest-News/adidas-breaks-the-mold-with-3d-printed-performance-footwear/s/8099a318-f9e7-45d8-9887-42c3dde5e6fd adidas Breaks the Mold with 3D-Printed Performance Footwear Cape Town, October 7, 2015 – adidas today unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole that can be tailored to the cushioning needs of... ]]> 2015-10-07 12:00:00 AM 3e0b323f-ef5c-4a71-8d85-2085debcf408/The Wait is Over: adidas Laces Up James Harden http://news.adidas.com/za/Latest-News/the-wait-is-over-adidas-laces-up-james-harden/s/3e0b323f-ef5c-4a71-8d85-2085debcf408 The Wait is Over: adidas Laces Up James Harden Today marks the beginning of a game-changing partnership for adidas and Houston Rockets superstar James Harden. Providing an exclusive look at a special delivery of Harden’s first adidas kicks and... ]]> 2015-10-02 12:00:00 AM a2e3ba09-8878-4730-ab5a-666badb56933/Messi's boots today, recycled into yours tommorow http://news.adidas.com/za/Latest-News/messi-s-boots-today--recycled-into-yours-tommorow/s/a2e3ba09-8878-4730-ab5a-666badb56933 Messi's boots today, recycled into yours tommorow Cape Town, September, 2015 – adidas has announced Sport Infinity, their plan for a new breed of sporting goods that will never be thrown away. Instead, football creators will be able to constantly... ]]> 2015-09-29 12:00:00 AM 6f8ed245-09cc-4e74-addf-e044058bbd87/adidas Brings Next Level Comfort To Chaos And Control http://news.adidas.com/za/Latest-News/adidas-brings-next-level-comfort-to-chaos-and-control/s/6f8ed245-09cc-4e74-addf-e044058bbd87 adidas Brings Next Level Comfort To Chaos And Control Herzogenaurach, 28th September – In 2015 adidas announced a revolution in football. The old adidas boot silos were replaced with two new boots for the modern footballer – ACE and X, for the... ]]> 2015-09-28 12:00:00 AM d8c7da2f-7898-430a-9cdc-40bba99fdf11/adidas announce kit sponsorship deal with COPA Coca Cola® http://news.adidas.com/za/Latest-News/adidas-announce-kit-sponsorship-deal-with-copa-coca-cola-/s/d8c7da2f-7898-430a-9cdc-40bba99fdf11 adidas announce kit sponsorship deal with COPA Coca Cola® Cape Town, 22 September 2015 - Today adidas SA announced that they had signed a two year deal to become the official kit supplier to COPA Coca Cola®, the national under 15 Football tournament. The... ]]> 2015-09-22 10:41:00 AM 9c7816e1-9421-43d8-9a69-2d0c9bd990e0/adidas Announce New Football Brand Assets http://news.adidas.com/za/Latest-News/adidas-Announce-New-Football-Brand-Assets/s/9c7816e1-9421-43d8-9a69-2d0c9bd990e0 adidas Announce New Football Brand Assets In its bid to find leading talent to partner with and nurture, leading global sports apparel brand, adidas, have released the list of players who will make up their football brand assets for the upcom ]]> 2015-09-11 08:13:00 AM 2ebd3e53-5d34-4d1f-9b87-0f4e3794c697/adidas Teams Up with Influencers to Show the World, This Is Energy Running http://news.adidas.com/za/Latest-News/adidas-teams-up-with-influencers-to-show-the-world--this-is-energy-running/s/2ebd3e53-5d34-4d1f-9b87-0f4e3794c697 adidas Teams Up with Influencers to Show the World, This Is Energy Running Cape Town, September, 2015 – adidas launched a global campaign this week introducing a cast of influencers from Rio de Janeiro, New York City, London, Moscow and Tokyo inviting runners to join the... ]]> 2015-09-03 02:59:00 PM 10f9cd7e-e835-4b09-940f-d83322200cfe/Football Giants Touch Down in Marseille for adidas #BETHEDIFFERENCE World Final http://news.adidas.com/za/Latest-News/football-giants-touch-down-in-marseille-for-adidas--bethedifference-world-final/s/10f9cd7e-e835-4b09-940f-d83322200cfe Football Giants Touch Down in Marseille for adidas #BETHEDIFFERENCE World Final For the first time, adidas Football is bringing together European powerhouses Manchester United, Real Madrid, FC Bayern Munich , Chelsea FC, Juventus and AC Milan for a tournament like no other as... ]]> 2015-08-28 07:30:00 AM 1adb26f9-401a-484e-85d6-aed4b40fb9f3/adidas unveils "spark in the night" third kits for new season http://news.adidas.com/za/Latest-News/adidas-unveils--spark-in-the-night--third-kits-for-new-season/s/1adb26f9-401a-484e-85d6-aed4b40fb9f3 adidas unveils "spark in the night" third kits for new season Later today, adidas is set to officially reveal the third kits for six of the leading dynasties in European football: Manchester United, Real Madrid, FC Bayern Munich, Chelsea FC, Juventus and AC... ]]> 2015-08-28 07:22:00 AM ab2f582c-337d-42fa-b4ca-8c090da1ca70/Jacob Corneliusen Named Global Champion At #BETHEDIFFERENCE World Final http://news.adidas.com/za/Latest-News/jacob-corneliusen-named-global-champion-at--bethedifference-world-final/s/ab2f582c-337d-42fa-b4ca-8c090da1ca70 Jacob Corneliusen Named Global Champion At #BETHEDIFFERENCE World Final Marseille, Thursday 27th August – Stars of Manchester United, Real Madrid, FC Bayern Munich, Chelsea FC, Juventus and AC Milan were in attendance as Jacob Corneliusen was named the winner of the adida ]]> 2015-08-28 12:00:00 AM 50d093aa-be88-46ca-af02-87aa3b339946/adidas to Officially Unveil UEFA Champions League Ball at #bethedifference World Final http://news.adidas.com/za/Latest-News/adidas-to-officialy-unveil-uefa-champions-league-ball-at--bethedifference-world-final/s/50d093aa-be88-46ca-af02-87aa3b339946 adidas to Officially Unveil UEFA Champions League Ball at #bethedifference World Final adidas is set to officially unveil tomorrow the Finale 15, Official Match Ball of the UEFA Champions League 2015/16, during the brand's #BETHEDIFFERENCE World Finals in Marseille. The ball, which will ]]> 2015-08-27 12:00:00 AM 89a2de58-d4ef-45c1-acd2-5e0c85f8eef2/James Harden Chooses adidas in Unprecedented Partnership http://news.adidas.com/za/Latest-News/james-harden-chooses-adidas-in-unprecedented-partnership/s/89a2de58-d4ef-45c1-acd2-5e0c85f8eef2 James Harden Chooses adidas in Unprecedented Partnership adidas today announced an unprecedented partnership with superstar shooting guard James Harden of the Houston Rockets. One of the league's most prolific scorers and recognizable players begins the lon ]]> 2015-08-14 08:46:00 AM 65593175-5d88-4ebc-9061-27bfa3d0a958/adidas unveils Ultra Boost, the greatest running shoe ever http://news.adidas.com/za/Latest-News/adidas-unveils-ultra-boost--the-greatest-running-shoe-ever/s/65593175-5d88-4ebc-9061-27bfa3d0a958 adidas unveils Ultra Boost, the greatest running shoe ever Johannesburg, South Africa 12 August– The Energy Running revolution has taken a bold new step as adidas unveiled the latest edition of the greatest running shoe ever, Ultra Boost, during a unique... ]]> 2015-08-12 10:47:00 AM 1d2210b9-d50e-4d85-9648-573d35a2fac3/adidas Reveal The New Manchester United Away Kit http://news.adidas.com/za/Latest-News/adidas-reveal-the-new-manchester-united-away-kit/s/1d2210b9-d50e-4d85-9648-573d35a2fac3 adidas Reveal The New Manchester United Away Kit Cape Town, 11th August 2015, leading sports brand adidas and one of the world’s biggest football clubs, Manchester United, have today revealed the new Manchester United away kit for the 2015/16... ]]> 2015-08-11 04:10:00 PM ed6ef519-d7b6-4288-a83f-502d35a5ebda/Artists reclaim superstar for themselves http://news.adidas.com/za/Latest-News/adidas-originals-and-pharrell-williams-introduces-two-new-collections-for-supershell/s/ed6ef519-d7b6-4288-a83f-502d35a5ebda Artists reclaim superstar for themselves After captivating the world with the ground breaking Supercolor release in April, Pharrell Williams is back for FW15 with Supershell. The Supershell project sees Pharrell hand-pick friends and... ]]> 2015-08-06 10:50:00 AM 0d4203ff-b72d-4dac-b0cc-8ad57b15a97a/adidas Encourages Fans To Create Their Own Game http://news.adidas.com/za/Latest-News/adidas-encourages-fans-to-create-their-own-game/s/0d4203ff-b72d-4dac-b0cc-8ad57b15a97a adidas Encourages Fans To Create Their Own Game adidas is challenging athletes to see their idols differently. Global stars Gareth Bale, Thomas Muller, Mesut Ozil, James Rodriguez and Leo Messi, as well as NBA star Ricky Rubio, take a leading role ]]> 2015-08-06 09:02:00 AM af98ec1c-d64f-448a-9fe1-b6051added4e/adidas Group acquires Runtastic http://news.adidas.com/za/Latest-News/adidas-Group-acquires-Runtastic/s/af98ec1c-d64f-448a-9fe1-b6051added4e adidas Group acquires Runtastic The adidas Group and runtastic GmbH today announced that adidas AG has acquired all outstanding shares of runtastic GmbH. The transaction values Runtastic at an enterprise value of € 220... ]]> 2015-08-06 12:00:00 AM