• 21-JUN-2017

NHL® and adidas Unveil New Hockey Jerseys for 2017-18 Season

adidasHockey NHL 31Teams
Las Vegas, NV (June 20, 2017) – The National Hockey League (NHL®) and adidas today unveiled the new ADIZERO Authentic NHL jerseys for all 31 NHL teams, which will make their on-ice debut with the 2017-18 season. With Intrigue the Nightclub at the Wynn Hotel in Las Vegas serving as the backdrop, comedian Russell Peters as the emcee and a special performance by Desiigner, a host of athletes and celebrities were in attendance to get the first look at the new ADIZERO Authentic NHL jerseys and to celebrate the new partnership between adidas and the NHL.

At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.
  • Lighter – Featuring new cresting materials and construction technology, the ADIZERO Authentic NHL jersey reduces crest weight by up to 46%, while a single layer perforated numbering system reduces number weight by up to 60%, in order to deliver a new jersey that is up to 19% lighter when compared to the current NHL Jersey. 
  • Cooler – The ADIZERO Authentic NHL jersey features adidas Clima® technology in each of the jersey fabrics to deliver breathability and enhanced performance. Combining moisture management technology and a streamlined silhouette to maximize air flow circulation with materials that are up to 133% more permeable than fabrics currently used on ice allows athletes to be cooler.
  • Stronger –  Constructed for durability, the ADIZERO Authentic NHL jersey fabrics are up to 27% stronger in burst testing and up to 72% tougher in abrasion testing compared to the current NHL jersey.
“Specifically created for elite performance, we’ve designed the ADIZERO Authentic NHL jerseys to deliver advanced innovation and technical design for the world’s best hockey players,” said Dan Near, Head of adidas Hockey. “We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger adidas Hockey ADIZERO Authentic NHL jerseys.”

“We’re excited for the fans and players to see the innovation and performance features that adidas put into creating the new jerseys,” said Brian Jennings, NHL Chief Brand Officer & Executive Vice President. “To play at their highest levels, the game’s greatest players require the best technology and design available, and these adidas jerseys set a new benchmark for performance gear.”

"Adidas is a brand recognized worldwide for innovation and technology investment, creating constant innovation in high performance apparel," said NHLPA Chief of Global Business Strategies, Sandra Monteiro. "The Players are excited to partner with adidas, creating a new milestone in hockey apparel, bringing edge, innovation and premium design to the game, specifically focused on their performance."

In 2015, the NHL and adidas announced a seven-year partnership in which adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting with the 2017-18 season.

This new partnership allows adidas to leverage its offerings as a leading sports brand and collaborate with one of the world’s most innovative sports leagues. Throughout the 2017-18 season, adidas will connect with fans through largescale brand activations at key NHL events, including the NHL Combine™, the NHL Draft™, the Bridgestone NHL Winter Classic®, the Coors Light NHL Stadium Series™, the Stanley Cup® Playoffs and the NHL® All-Star Game. Additionally, adidas will work with the NHL on a number of grassroots initiatives.

Join the conversation on Twitter and Instagram via @adidasHockey@adidasca, @NHL and https://www.facebook.com/adidas/ #FormTheFuture.

About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. adidas has marketing agreements with the National Hockey League (NHL), National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), Major League Soccer (MLS) and Major League Lacrosse (MLL).

About the NHL
The National Hockey League (NHL®), founded in 1917, is celebrating its Centennial anniversary in 2017. The year-long celebration pays tribute to 100 years of NHL hockey by honoring the past, commemorating the present, and celebrating its future. In 2017 the League is also celebrating 125 years of the most revered trophy in professional sports – the Stanley Cup®. Comprised of 31 Member Clubs, the NHL is represented by players from more than 20 countries across team rosters. Each year, the NHL entertains hundreds of millions of fans around the world. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™, and on NHL.com, available in eight languages and featuring an enhanced statistics platform powered by SAP, providing the definitive destination for hockey analytics. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey’s most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.

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