• 04-NOV-2016

adidas and Parley for the Oceans Unveil First Performance Apparel and Footwear

Ground-breaking partnership creates first soccer and running performance products made with Parley Ocean Plastic –
– Bayern Munich and Real Madrid will wear Parley jerseys this month –
–UltraBOOST Uncaged Parley, the first mass-production performance shoe created using Parley Ocean Plastic, will launch the following week –
– First performance products unveiled as adidas commits to creating one million pairs of UltraBOOST made with Parley Ocean Plastic by end of 2017 –

Herzogenaurach, Friday, Nov. 4 2016 – adidas and Parley for the Oceans today unveiled their first performance products: soccer jerseys for world-leading clubs Bayern Munich and Real Madrid and the first UltraBOOST Uncaged Parley running shoe.

The soccer jerseys and UltraBOOST Uncaged Parley are the first apparel and footwear mass-produced with Parley Ocean Plastic. Both products are created with  up-cycled marine plastic waste recovered via Parley interception and clean-up operations in coastal areas of the Maldives, with the goal of driving global awareness and comprehensive solutions to the threat of ocean plastic pollution.

The UltraBOOST Uncaged Parley, with 7,000 pairs available, features a knitted upper created with 95 percent Ocean Plastic and 5 percent recycled polyester. The laces, heel cap base material, heel webbing, heel lining and the sock-liner cover are made of recycled materials. Its design is inspired by ocean waves.

Bayern Munich will wear the adidas x Parley soccer jerseys when it faces TSG 1899 Hoffenheim on Saturday, Nov. 5. Real Madrid will wear the jerseys when it plays Real Sporting de Gijón on Saturday, Nov. 26. Created with Parley Ocean Plastic, up-cycled marine plastic debris, and water-based environmentally friendly prints, the all-white Real Madrid and all-red Bayern Munich kits feature the club logos, three stripes and sponsors’ logos in the same color for a unique look.

Eric Liedtke, adidas Group Executive Board member responsible for Global Brands, said:
“This represents another step on the journey of adidas and Parley for the Oceans. We have not only managed to make footwear from recycled ocean plastic, but have also created the first jersey coming 100 percent out of the ocean.”
“But we won’t stop there. We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain.”
adidas’ 2017 target means that at least 11 million bottles retrieved from coastal areas by the Parley Global Clean-up Network will be recycled and repurposed into elite performance sportswear. This plan forms part of the brand’s larger commitment to increase the use of sustainable materials in its products and make eco-innovation the new industry standard through implementation of the Parley A.I.R. Strategy (avoid, intercept, redesign), which aims to end the cycle of marine plastic pollution long-term.

Cyrill Gutsch, Founder, Parley for the Oceans, said:
“At this point, it’s no longer just about raising awareness. It’s about taking action and implementing strategies that can end the cycle of plastic pollution for good. Eco-innovation is an open playing field. With the release of the Ocean Plastic jerseys and UltraBOOST Uncaged adidas x Parley shoes, we’re inviting every consumer, player, team and fan to own their impact under Parley A.I.R. and define their role within the movement.”

The UltraBOOST Uncaged Parley will be available to purchase in mid-November. For more information on drop dates, sign up at adidas.com/parley.

The Parley soccer jerseys for Bayern Munich and Real Madrid will be available on adidas.com/parley and in selected stores Friday, Nov. 4 (Bayern Munich) and Thursday, Nov. 24 (Real Madrid).