Herzogenaurach, May 20, 2016 – adidas Soccer today launched the first video in its “First Never Follows” film series featuring global stars Paul Pogba, Luis Suarez and Mesut Özil.
The first film releases to coincide with the unveiling of adidas’ striking new Mercury Pack collection, a cutting edge range of cleats inspired by the trophies that players around the world strive to win in order to etch their names in history.
The first two cleats in the pack – the X16+ PURECHAOS and X16+ PURECONTROL – will be worn on field at the 2016 UEFA Champions League final, while the third cleat, MESSI 16+ PUREAGILITY, will be seen in action for the first time on the feet of the greatest player of all time, Leo Messi, at Copa America Centenario this coming summer.
The X16+ PURECHAOS received the chrome treatment and innovative design updates to harness speed. A DYNAMIC TECHFIT COMPRESSION upper keeps break-in time to a minimum by molding perfectly to the foot. The NON STOP GRIP (NSG) finish and TECHFIT lacing system provide a glove-like fit, while the PURECUT SOCK SYSTEM, designed to hide the laces, offers an improved aerodynamic effect; a key element for explosive players like Suarez, who will wear the cleat as he aims to become the first Uruguayan to score 50 goals for his country at the Copa America Centenario in June. The updated SPRINTFRAME outsole delivers traction and stability for high-speed movements.
Discussing his approach toward his sport, Suarez said, “Being first is all that matters in football and this is what inspires me every day – in training, during moments of focus and when I take to the pitch. Creating the moments that people remember you for is what drives players and to achieve that, you have to show huge levels of commitment and fight.”
The ACE 16+ PURECONTROL, the world’s first high-performance laceless cleat that launched in January, offers the ultimate in fit and feel. A Primeknit upper and NON STOP GRIP deliver an unrivaled surface for close ball control to ensure that a player’s touch is flawless no matter the conditions. The PURECUT upper creates an uninterrupted striking surface, while the lightweight SPRINTFRAME provides the highest level of stability. The ACE 16+ PURECONTROL will be worn on field by Pogba as he looks to take first in France at this summer’s UEFA EURO 2016.
About his mentality on and off the field Pogba said, “I always aim to be a leader - by being the first in everything I do - on and off the pitch. From being the first to try new skills to the first to showcase a fresh new style, being first is what inspires me and drives me to create moments that everyone remembers.”
The MESSI 16+ PUREAGILITY was designed for the greatest soccer player of all time with a focus on speed and agility. AGILITYKNIT is the pinnacle of weight and strength and requires no time to break in. The PURECUT internal lacing system works in sync with the heel lining, delivering uncompromising fit and unstoppable agility. An innovative new SPRINTFRAME supplies stability and traction at the lightest possible weight, offering an improved aerodynamic finish. The MESSI 16+ PUREAGILITY will be worn on field by five-time Ballon d’Or winner, Leo Messi, as he continues to break new ground at the Copa America Centenario this summer.
Sam Handy, VP of Design, said of the Mercury Pack design process, “Every player dreams about lifting trophies and creating a legacy for themselves. We wanted to create a range of boots that pays homage to that dream; that desire and ambition to be the best and to be first, not second. Mercury Pack is inspired by this motivation to win and designed with innovation and creative flair at its very heart. What we have created is a range of boots that will decide results on the biggest stages of all in 2016 and decide who makes it into the history books.”
As the “First Never Follows” series develops, adidas will release a number of individual videos for each of the star players wearing the new Mercury Pack cleats.
To view the film, visit https://youtu.be/ph8rcsuaFt0
For more information please visit adidas.com/soccer or go to facebook.com/adidassoccer or follow @adidassoccer on Twitter to join the conversation.
Brianna NeumannRunning, Soccer PRUnited Statesbrianna.firstname.lastname@example.org 234 2648